From a young age, I’ve been captivated by the world of marketing, advertising, and media. Whether it was joining student organizations or seeking out hands-on experiences during my academic journey, I’ve always pursued opportunities to immerse myself in the dynamic landscape of brand storytelling and consumer engagement. This passion has driven me to shape my career in marketing, both in brand management and agency roles.I’ve had the privilege of managing iconic brands like Coleman and BruMate and leading national campaigns for clients such as PepsiCo, Procter & Gamble, and General Mills. One of my proudest moments was securing Gillette’s year-long campaign, a milestone that reinforced my commitment to creating impactful marketing strategies. I also spearheaded the launch of Mountain Dew Hard in the Philippines, a campaign that highlighted my ability to drive brand growth and market expansion.Beyond these accomplishments, I consider myself an entrepreneur at heart. My passion for marketing goes hand in hand with my entrepreneurial mindset, always looking for innovative ways to solve business challenges. That’s why I’m currently pursuing a Master’s in Market Research and Consumer Behavior at IE Business School in Madrid—building on my expertise to deepen my understanding of consumer behavior and sharpen my strategic approach.Proficient in Google Workspace, Klear Meltwater, and Meta Business Suite, I thrive on using data-driven insights to execute impactful campaigns. Whether it's launching a new brand or executing a strategic shift, my goal is to deliver tangible results that drive growth.