Sandro Sabag Email and Phone Number
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Sandro Sabag personal email
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I'm a professional with over 30 years of experience, I’ve always been focused in partnetrs (resellers) recruitment, enablement and support, and also sales and products on the markets of Technology/IT and Telecommunications, having worked with system integrators, VARs, end customers, distributors and also in manufacturers.In the 1st phase of my career, I was more involved to the technical areas, of projects, infrastructure, development, deployment and implantation. For the past 15 years, I’ve been focused on sales (direct and indirect) and partnership management, with channels such as retailers, VARs, large integrators, distributors, etc. (recruitment, enablement, relationship and demand generation).When in sales, I performed several roles, such as sales executive, sales manager, and business development manager. From this, I acquired thorough knowledge of the business, tools of sales, strategic planning, marketing initiatives, managing multidisciplinary teams, and others.In regard of partnership management, I strongly acted in recruiting new channels, for many different segments, such as: retail, SMB and enterprise. During the last 14 years, I’ve interacted with over 12 thousand channels, which resulted in a wide base network. Apart recruitment, I also worked with the enablement of partners in programs for training, certification and demand generation. It is important to note that, during all these years, I developed a tight bond with all the distributors, from the small ones to the largest in the market.I consider myself someone with great sense of teamwork, very focused on results, and with the company goals always in mind. In addition, I’m self-confident, and very easy to communicate with. I respect and cooperate with different opinions, and am always open to teaching and learning new things.
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CeoAplidigital Comercio E Serviços LtdaState Of São Paulo, Brazil
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CeoAplidigital Comercio E Serviços Ltda Mar 2017 - PresentBarueri, São Paulo, BrDistribuidor de Soluções para Segurança da Informação -
Converged & Data Solutions Bu Managar - Sales Manager ( Cisco, Emc, Netapp, Vce )Avnet Ts Brasil Oct 2014 - Dec 2016Clearwater, Florida, UsGerente da Unidade de Negócios responsável pelas vendas das soluções convergentes com Cisco, EMC, NETAPP e VCE.Além de responder pelas vendas da unidade de negócios e da gestão da equipe formada por BDM´s, pre-vendas e equipe comercial, também sou responsável pela constante avaliação da base de parceiros de negócios (revendas e integradores), desenvolvendo estratégias para recrutamento, capacitação, programas de geração de demanda e suporte à vendas dos parceiros de negócios, sempre seguindo as diretrizes de canais da Avnet e dos programas de canais dos respectivos fabricantes. -
Business Development Manager (Smb & Enterprise) (Partner Structure)D-Link Jun 2013 - May 2014Irvine, California, UsDuring this period in D-Link,I was the director of the Corporate Sales area, working in the public and private sectors, for small, medium and large markets. I was responsible for a multidisciplinary team, consisting of 10 sales people (internal and field), pre-sales, and marketing. Me and my team was responsible for the entire lifecycle of business, from the mapping; preferred partner definition; engagement of needed resources; competitive analysis; pricing; pipeline management; forecast of sales and purchases; relationship and support to distributors and key accounts; demand generation initiatives; marketing; etc.Beyond the responsibilities described before , I was the responsible for the development and implementation of a new Partner Program for corporate partners, involving from the rules and policies definition to the recruitment, enablement program, sales acceleration and conflict resolution.->Responsibilities:-Business plan development-Pricing (quotations)-Documentation of the process-Pipeline/forecast management-Definition and analysis of KPIs-Budget management for the area-Relationship with partners and customers-Post-sales support-Management reports and periodic review of the business-Development and implementation of the channels program-Recruitment of new channels (470 new dealerships in 5 months)-Enablement of partners (training for huge numbers of resellers)-Demand generation programs-Conflict management (policy of preferred partner)->Achievements and Attainments:-Increase in profitability of 33% in projects-Increase of 4% in the average profitability in runrate (sales day-to-day)-Growth of 61% in the public sector pipeline-Growth of 321% in the private pipeline-Increase of 19% in sales volume of projects-Increase of 22% in runrate sales-Recognition of the HQ as the country with the best channel program’s performance, largest volume of certified partners, and a bigger employment of online tools -
Regional Sales Manager - EnterpriseRuckus Wireless Aug 2012 - Jun 2013Sunnyvale, Ca, UsAs the Enterprise Director in Brazil, and responding directly to the Latin America board, I had the task of developing and implementing the entire strategy for sales and business management, for Public and Private markets. I implemented policies and mechanisms for prospecting and demand generation, as well as the strategy for retention and recruitment of customers. During this periodoI also was also responsible for the creation of a new commercial area, with 9 executive accounts in 7 different regions of Brazil, focused on development of direct business with end customers, as well as recruitment and developing new partners, providing support to them in the sales cycle and all of resources that they need in terms of capacitation, mkt support, etc.->Responsibilities:-Development of business plan aligned with the headquarter’s headline-Support to the sales for distributors (mapping, forecast and local inventory control)-Support to projects (engagement of resources, pre-sales, POC's, site survey, etc.)-Pricing strategy for direct and indirect sales (proposals and discounts)-Support to public processes (terms of reference / statements / etc.)-Implementation and management of pipeline tool-Forecast periodic (annual / quarterly / monthly)-Definition and analysis of KPIs for sales team-Management of ARPs - Minutes of Registration Prices (government)-Relationship with partners and customers-Regular reviews of the businesses-Direct interface with different areas of headquarter (product, marketing, sales, channels, etc.)-Conflict management (policy of preferred partner)-> Achievements and Attainments:-56% growth in the volume of opportunities (pipeline)-Sales growth of around 75%-Sales target exceeded in all quarters that I worked in the company -
Tbm - Territory Business Manager (Commercial)Cisco Systems Feb 2008 - Aug 2012San Jose, Ca, UsDuring this period, I worked focused on Sales and Channels and Products. I was responsible for the transition of enterprise products from Linksys to Cisco, and the consolidation of this product line in the Brazilian market as ‘Cisco Small Business’ products.My task was to support the partners in developing businesses for small, medium and large companies, from public and private segments. It also consisted on the development of new offers along with carriers.In Cisco, I had the opportunity of working alongside many different markets, from retail (large and small) to large integrators, managing millions of Dollars in infrastructure and technology.In addition to operating with retailers, resellers, and big solution integrators, I worked closely to the main Distis of IT/Telecom present in Brazilian, providing a daily support, and developing strategies for demand generation.Achievements and Attainments-Taking my area of 6 million in 2009 to 27.8 million in 2012-Sales Achiever in 2009/2010 (achievement of 100% to 120% of target)-Sales Champion in 2011 and 2012 (148% and 214%, respectively)Government / Enterprise - sales operation through the top 150 VAR´s, nationwide, with a focus on developing opportunities in the Public Sector and Enterprise markets.Runrate / SMB - management of approximately 3,500 resellers nationwide (Sales Transactional) - Focus on the Small and Medium BusinessResponsibilities:Total control of sales cycleSales forecastCompetitive AnalysisAnalysis of the scenario (project scope, budget, competition, profitability, etc.)Biding support (criteria, terms of reference, etc.)Management of Registration Pricing ATAsSupport to the end customer (account control)Strategies for recruitment and enablement of resellers (technical and sales)Development "Sales Machine" models for distributionCreation of promotions and incentive campaigns (distribution and resale)Dynamic control over the distribution inventory levelsMarket price strategy -
Specialized Account Manager / Account ManagerMude Comércio E Serviços Ltda Feb 1999 - Dec 2007MUDE was for many years the largest Cisco distributor in the Brazilian market, and the third larger dealer in the world. I was an employee from 2000 to 2007, when the company ended its activities. During the years, I initially worked as an account manager, focused on the development of business and management of relationship with the partners and end customers for the public and private sectors. My tasks included managing all stages of the sales cycle, as well as interfacing with manufacturers, mapping opportunities, pipeline control, pre-sales support, managing conflicts between channels, preparing business proposals, developing and supporting in-bidding processes for government, monitoring the placement of orders, backlog management, tracking sales reports, annual business plan of the customer portfolio, etc.In mu last 2 years, as a product manager, I managed solutions from three different manufacturers (Cisco Unified Communications, Nokia Apps, Google Enterprise Search). The task was creating, with each manufacturer, a specific strategy: setting pricing; marketing initiatives; control of the product life cycle; competitive analysis; sales teams and pre-sales’ training; communication strategy to market; control of the inventory levels; and monitoring sales goals and objectives.
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Product ManagerCommlogik Mar 1996 - Jan 1999Doral, Fl, UsProduct manager for the solutions below:- Cisco (voice solutions)- Dialogic- Parity- EIC - Enterprise Interaction Center (Interactive Intelligence) -
Different PositionsFrom 1986 To 1996 Jan 1986 - Mar 1996I occupied sales, administrative and technical positions, such as systems developer, for the segment of voice applications in companies (such as Banco Pactual (Dialogos), Interunion group, Tecmam Telecommunications, etc..).
Sandro Sabag Skills
Sandro Sabag Education Details
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Fgv - Fundação Getulio VargasExecutive Marketing And Sales Management -
Universidade PaulistaPublicity And Advertising
Frequently Asked Questions about Sandro Sabag
What company does Sandro Sabag work for?
Sandro Sabag works for Aplidigital Comercio E Serviços Ltda
What is Sandro Sabag's role at the current company?
Sandro Sabag's current role is CEO.
What is Sandro Sabag's email address?
Sandro Sabag's email address is ss****@****sco.com
What is Sandro Sabag's direct phone number?
Sandro Sabag's direct phone number is +1.408.526*****
What schools did Sandro Sabag attend?
Sandro Sabag attended Fgv - Fundação Getulio Vargas, Universidade Paulista.
What are some of Sandro Sabag's interests?
Sandro Sabag has interest in Children, Health.
What skills is Sandro Sabag known for?
Sandro Sabag has skills like Telecommunications, Cisco Technologies, Channel Partners, Enterprise Software, Wireless, Unified Communications, Pre Sales, Channel, Solution Selling, Strategy, Ip, Cloud Computing.
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