ASAAS is a Brazilian fintech, which provides a billing and payment management platform for SMBs with an accelerated growth rate. Responsible for managing ASAAS Marketing Team. Marketing activities include lead and customer acquisition with PPC, SEO, ASO, content strategies such as blog and email marketing, as well as TV and Radio advertising, creatives and landing pages creation, webinars, events. Direct responsible for managing more than R$ 1 Million budget in online advertising with Google Ads, Facebook Ads. As the first marketing manager in ASAAS history, it brings the challenge to create and deploy strategies, insights, processes without any further reference. CEO direct reporting, coaching and mentoring.

Responsible for multi-dimensional OLAP-based data warehouse deployment and maintenance using multiple data sources, which are centralized on big data with Presto, Hive and Hadoop technologies. Data visualization deployment using Metabase platform. Enterprise-wide data collection and consolidation in order to produce metrics and KPIs with proper mining, cleaning and visualization with automated data pipelines and ETL. Responsible for generating individual productivity reports from Sales and Risk teams, focused on performance bonus. Data connectors and crawlers development using Python and vendors APIs. Financial and Controlling reports to audit procedures. Design and evaluate A/B tests. C-level direct reporting.

ContaAzul is a web based SaaS accounting system for SMBs in Brazil. • Processes mapping• Tools and data integration through API• Metrics implementation using SQL, ETL (extract, transform and load data) with Kattle Petaho• Data visualization with Klipfolio• Reports automation using PostgreSQL and data flow• Creation of cohort analysis reports

Provide data and information to Product Owners and CTO at ContaAzul Software Engineering in order to ensure data-driven decisions regarding user engagement and behavior. Data pipeline and integration from multiple sources with ETL (extract, transform and load data) using different languages as PHP, Javascript, SQL and Kattle Pentaho. Data visualization through dashboards. Churn probability score model and strategic insights based on users actions. Cohort analysis.

Provide accurate and realtime data to management level through data visualization tools and dashboards. Collect and integrate data with automated pipelines for Customer Service management, which came from a wide variation of data sources, since Salesforce Desk, VoIP and telephony provider, until company's own databases in PostgreSQL.

Embraco is a multinational corporation focused on innovative solutions for refrigeration, subsidiary of Whirlpool Corporation.• PMO of cost reduction portfolio of the Brazil Plant on the fronts of Manufacturing, Logistics, Direct and Indirect Materials, Energy• Member of the WCM Cost-Deployment pillar• Analysis of financial investments for CAPEX• Construction, evaluation and validation of the matrices of Cost-Deployment using process mapping, waste identification, investment prioritization

• Leadership and execution of Indirect Material cost reduction projects with gains over R$ 1 Million per year through identification, mapping of processes and costs through Operational Performance Diagnostic methodologies, development of new materials and suppliers• Member of the Cost-Deployment pillar in the deployment of WCM in Embraco Foundry and Embraco Itaiópolis units• Elaboration of Business Continuity Plan (BCP) for the Embraco Foundry and Embraco Itaiópolis units• Elaboration and management of Profit Plan and monitoring of expenses via SAP BW and SAP R/3• Scrap Budget Management with PDCA methodology• Follow-up of cost reduction program and AQP projects• Certification and evaluation of QCC projects with cost reduction• Performance monitoring of labor productivity• Investment Management and Prioritization - CAPEX• Follow-up and reporting of cost, quality and productivity indicators• Development and coordination of interns

• Profit Plan build• Budget management with SAP BW and SAP R/3

• Implementation of the Global Standardization System based on Process Management (MbP) - SAP DMS - in cooperation with Brazil, China, Slovakia, Italy, Mexico plants• Creation of global templates for manufacturing Routine Management• Project management to implement Dashboards to track Performance Indicators - SAP BW - together with process and IT consultancies to follow-up the Global Operations Board• Evaluation of the Management Model based on the National Quality Award• Development of tools for Good Practices, Benchmarking and Knowledge Share