Kristen Sands Email & Phone Number

Plano, Tx, Us

Plano, Tx, Us

Entrusted with expanded scope and responsibility to lead teams that executed national brand marketing initiatives, franchisee menu needs and technology projects to replace outdated menu systems. • Increased customer and employee satisfaction through complete restructuring of predominantly remote team of 20 amidst a global pandemic. • Met with all team members to assess strengths, capabilities and goals; coached, mentored and created career paths to motivate top performers; realigned responsibilities to meet business needs and Service Level Agreements. • Spearheaded design and implementation of highly adaptable organizational structure that elevated brand's ability to execute both national and local market menu and deal strategies across multiple channels with agility and speed.• Served as cross-functional leader instrumental in driving the transformation of foundational menu systems and merchandising technology tools across all Pizza Hut US.

Plano, Tx, Us

Supported the development and execution of comprehensive strategy for product pricing and deal rationalization across franchise system, ensuring successful rollout of strategy and implementation platforms.• Partnered cross-functionally with finance, operations, IT and leadership to create tailored pricing recommendations, provide consultation and guidance, and implement new approach that improved restaurant-level economics and increased revenue.• Designed and established framework, tools, and resources required to effectively implement all strategic pricing and deal initiatives across 150+ franchise organizations.• Introduced automation to key processes, resulting in increased speed, accuracy, and customer satisfaction and culminating in creation of systemwide portal for visualization and management of coupons.

Plano, Tx, Us

Developed strategic recommendations informed by analysis of sales and other performance metrics for pacing and sequencing of national brand marketing plans to deliver year-over-year sales and traffic growth targets. • Spearheaded seamless execution and delivery of national marketing plans by effectively leading diverse cross-functional team of stakeholders through every stage, from strategy alignment to final performance evaluation.• Developed innovative shared mail targeting model that leveraged customer segmentation data to determine traffic and / or check growth opportunities for restaurant trade areas. • Created model to determine optimal distribution zones, resulting in 3% improvement on return on investment across Pizza Hut franchisee system of approximately 4,500 restaurants.

Irving, Texas, Us

Founded and led agency’s Value Communications group and developed strategic marketing programs targeted to value-sensitive and coupon-seeking customers. • Established team structure and all internal processes required for each account. Client roster included Pizza Hut, Long John Silver’s, Sonic, and 24 Hour Fitness.• Developed annual test and learning plans and presented learning summaries, key insights, and strategic marketing recommendations to clients.• Created one-stop shop for Pizza Hut US, producing all printed marketing materials for over 3,500 restaurants.

Dallas, Tx, Us

Created, launched, and managed a 12,800-member Exclusives subscriber loyalty program, which improved core customer tenure by 10% compared to non-Exclusives subscribers. Led the creative process between internal and external creative partners to develop and produce all marketing elements. Analyzed performance data to monitor and optimize the program, ensuring its relevance and resonance with customers.

Plano, Tx, Us

Developed and implemented the coupon and pricing strategy for more than 600 Pizza Hut, Inc. corporate restaurants. Analyzed the performance and profitability of all print initiatives and presented results to senior management teams. Successfully reduced overall corporate discounting levels and improved financial thresholds. Conducted split-market pricing and offer tests to optimize print performance at the regional level.

Created B2B and internal communication materials including direct mail, product guides, newsletters, and financial reports. Managed production of all materials with in-house printer and outside vendors. Promoted and hosted annual sales conference with more than 700 attendees.

Developed and executed advertising strategies for agency clients and served as key liaison between marketing clients and agency media, creative and production teams. Managed production of all advertising programs from concept development through client presentation and approvals, mechanical development, and vendor production. Managed media investments for local and national broadcast, online, and print initiatives.