Sandy Chappell Email & Phone Number

- Manage strategy and campaigns across all digital and performance marketing channels, including paid social (i.e. LinkedIn, Instagram, Facebook, Twitter), paid search, and email- Lead user of the marketing automation system, develop email marketing campaigns, landing pages, and lead generation forms, generating monthly reports on our campaigns’.

Tempe, Arizona, United States

• Developing both simple and complex programs that support lead scoring with a focus on campaign summary/ reporting, and optimal customer journey and data flow.
• Guide the Asset Management Marketing Product Channel and Digital teams to success; enabling them to build programs that can be peer-reviewed and quickly executed.
• Collaborate with digital experts and content creators to produce creative programs that integrate various technologies.
• Maintaining, enforcing and socializing best practices in Marketo program creation and overall system architecture.
• Diagram, construct, set-up, QA, deploy, and monitor Marketo programs - single send to nurture, with a focus on process standardization and optimization.
• Own Marketo Templates, elements and forms that drive targeted optimization, segmentation, personalization, lead scoring, and MQL's / SQL's.

Scottsdale, Arizona, United States

• Utilize SASS marketing automation (Marketo) and SymphonyRM to funnel leads/sales from emails and websites
• Design, build, or maintain Web site code in Drupal and Wordpress
• Evaluate code to ensure that it is valid, is properly structured, meets industry best standards and practices, and is compatible with browsers, devices, or operating systems
• Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions
• Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites
• Document test plans, testing procedures, or test results

Phoenix, Arizona Area

• Configure and edit HTML email templates for delivery from the Salesforce Marketing Cloud marketing automation platform
• Simultaneously manage multiple email delivery projects through a multi-week testing and deployment cycle
• Collaborate with internal partners to gather requirements and communicate relevant project details to deploy successful email campaigns
• Deliver quality work by adhering to testing procedures and quality checkpoints
• Configure and deliver email campaign reports for internal customers
• Utilizing HTML/CSS/Ampscript in Dreamweaver, modifying email designs with Salesforce Marketing Cloud, ExactTarget, SourceTree/Atom

Casa Grande, AZ

• Responsible for creating design mockups and wireframes, wireframes, userflows
• Develop and design websites and pages in HTML & CSS
• Upload websites and assets using cPanel and FTP clients, particularly Filezilla; Identify plugins to implement site features and change code as necessary using Javascript/PHP to customize code
• Analyze web site traffic and visitor trends using Google Analytics, use feedback from internal and external colleagues and make recommendations based on findings
• Perform continual research and implementation of current tools, trends and strategies to maximize resources of enhanced marketing and web effectiveness and efficiencies
• Utilization of Adobe Create Suite (Dreamweaver, Muse, Illustrator, Photoshop)

B.A. Design Studies, Graphic Design

Associate'S Degree, Web Design / Web Development

Ampscript For Non-Developers