Product Designer
- Orchestrated the comprehensive rebranding initiative for ThunderCore, including the creation of a new official website, marketing materials, NFTs, and redesign of blockchain wallet interfaces and multiple decentralized applications (dApps).- Established the brand new design system for the TT Wallet, implementing a cohesive visual identity across the entire user interface, and introducing innovative features such as the Explore function, transaction history visualization, DEX integration, and more.- Led the complete revamp of the ThunderCore PoS Staking website design system, applying user-centered design principles to develop a concept that resulted in a remarkable 30% increase in user base.- Proficiently crafted prototypes for blockchain wallet features, dApps, and websites, facilitating both internal and external user testing to validate design decisions and ensure the best user experiences.- Conducted extensive research on various blockchain wallets and websites, using insights to improve user experiences, stay abreast of industry trends, and contribute to the continual evolution of design practices.- Cooperate smoothly with the cross-functional teams to create a unified external vision of the brand, including blog and article banners, showcase design and brand peripheral design.- Worked closely with the development team to ensure the seamless integration and practical implementation of UI designs into blockchain applications, guaranteeing a consistent and engaging user journey.