Key Projects:- United Nations-Singapore Cyber Fellowship Programme 2024 (United Nations Office for Disarmament Affairs)- United Nations OEWG 4th Substantive Session (A/RES/73/27)- ASEAN Norms Implementation Checklist Workshop in Putrajaya, Malaysia- 1st Inaugural ASEAN CERT Taskforce (Hosted in Singapore for ASEAN Member States)- International Law on Cyber Operations (July 2024 iteration)

Key Projects1. International Law on Cyber OperationsTogether with the Netherlands Ministry of Foreign Affairs, Australian Department of Foreign Affairs and Trade (DFAT) and Cyber Law International (CLI), ASCCE co-organised the next iteration of the CLI Alumni Course from Wednesday, 17 to Friday, 19 May 2023 and the CLI Executive Course from Monday, 22 to Friday, 26 May 2023. The course is designed to equip legal advisors with requisite context and expertise that will empower them to navigate the complex legal issues involving cyberspace, helping to advance the conversation how international law applies in cyberspace.2. United Nations-Singapore Cyber Fellowship ProgrammeIn partnership with UN Office of Disarmament:- Give high-level national cyber officials from all UN Member States access to a high quality capacity-building programme tailored to the needs of high-level decision-makers;- Equip participants with the expertise required to be an effective cyber decision-maker at the national-level via a unique inter-disciplinary curriculum integrating the key domains of strategy, policy, technology and operations; and- Facilitate international cyber cooperation by providing a platform for national cyber officials to network and build relationships with their foreign counterparts.- Recommending positions and responses with regards to international developments that can impact Singapore’s strategic cybersecurity interests and forging partnerships with other countries.- Implementation of robust cybersecurity cooperation at both bilateral and regional platforms and build Singapore’s profile as a significant international and regional cybersecurity thought leader. Eg. Singapore International Cyber Week, United Nations - Singapore Cyber Fellowship Programme- Implementation of CSA’s strategic cybersecurity-related interests, in order to build Singapore’s overall cybersecurity capability and voice and influence in international cybersecurity discussions.

• Research and analyse data, market report and trends to develop well-informed strategic plans for clients during pitch processes• Analyze data and gather insights from social media platforms, social listening tools, and SEO/SEM tools to evaluate performance of the brand, for the development of the brand strategy• Utilize GWI for consumer insights, audience mapping to identify audience personas, content issues, channel complexities (paid/owned/earned) and brand or category implications in the region• Competitor and industry research and insights• Identify key trends and keywords used from social listening tools such as Brandwatch and Buzzsumo• Effectively link data & insights with creative storytelling • Develop organic, paid and earned strategies for brands and their social media channels - Instagram, Facebook, LinkedIn, YouTube, Tik Tok • Develop an influencer programme for the brand based on overall creative strategy, recommend channels, outreach and reporting• Develop an influencer programme for the brand based on overall creative strategy, recommend channels, outreach and reporting• Monitor the success of the social media campaign as it runs, suggesting changes and improvements where necessary and analyzing the results• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)• Reporting on overall campaign performance MoM, paid-earned-owned, derive valuable, actionable insights using data visualization (Google Analytics, Adobe Analytics, UTM links, Traffic generation, CTRs, ER) against industry benchmark performances Key accounts: Bose (Japan, Singapore, Thailand, India, ANZ, PH), FIJI Water (Singapore), SICW (ASEAN), Transitions (Thailand, Malaysia, Singapore, Korea, ANZ, Indonesia, Philippines)

•Work alongside designated Account Manager to manage Talent timelines, brief requirementsand their queries ensuring content is produced to agreed deliverables.• Utilise Vamp’s platform to effectively manage all SG/MY/ANZ campaigns including clients from Swarovski, Singapore Kindness Movement, LTA, Estee Lauder Companies, Grab and more.• Work collaboratively and support the needs of the broader team, with the aim of pursuing thethe team’s mission.• Monitor campaigns to ensure all work produced is to Vamp’s high quality standard and toclient brief.• Daily management of campaign Talent communications.• Processing of payments relating to Talent’s completed jobs.• Managing the exceptional service delivery of our product packaging out to Talent.• Monitoring and recording campaign results, interpreting data into useful findings andrecommendations for the client.• Work to a high standard to deliver successful campaigns that will indirectly help Vamp achieveretention and growth targets of existing accounts.

-Planning, conceptualizing and coordinating global marketing campaigns for 11 different cities including Singapore, Hong Kong, Mumbai, Bahrain, Bangkok, Beijing, Shanghai, Abu Dhabi, KL, Jakarta and Manila to drive acquisition and conversions-Conceptualizing and Creating Marketing Landing Pages for campaigns, partnerships and flash sales.-Curating content for social media including creation of GIFs, Flash animation and user content for engagement, online footprints and visibility-Conceptualizing content and promotion for Paid Media (OOH, Facebook and Instagram Ads)-Branding campaigns for GuavaPass (Eg. GuavaPass Turns 3 campaign) by setting the theme, moodboard, social media timeline and all relevant creatives. Craft event assets (eg. Pull up banner,) and other merchandise (eg. GuavaPass leggings)-Analyzing trends, business profile, sales and engagement for all users in any set marketing campaign across all cities. Access effectiveness and ROI-Conducting market research for all relevant markets (Qualitative and Quantitative)-Propose marketing strategies for cross promotion with relevant stakeholders and partners

-In charge of paid advertising spaces on different mediums (digital, traditional), formulating the company's media rate card. -Business development. Reaching out to external clients and managing different accounts and creative marketing campaigns.-Marketing HYPE, Radio Heatwave, npTribune, UrbanWire, Klix Photography as a whole