External Collaborations:Assist in identification, cultivation, and solicitation of corporate R&D collaborations across the university.Create presentation materials and write compelling proposals, effectively matching the interests of key industry prospects with specific university research capabilities.Assist in planning and execution of site visits, including the development of effective briefing materials for university leaders, preparation of faculty for their roles in meetings and events, and creation of communications for distribution to potential industry collaborators for relationship building initiatives.Staff support representative for the Industry Collaborations team.Data Analysis:Analyze internal and external intelligence for stewardship of organizational R&D relationships and to understand the key prospects that align with university initiatives.Serve as researcher and data analyst expert on corporate R&D activity and collaborations, sponsored research reporting and database inquiries.Maintain project/program status reports; review reports to ensure all organizational funding and other data is reported correctly.Internal Collaborations:Remain abreast of university-wide priorities and interdisciplinary programs that may be pertinent to potential industry collaborators.Collaborate with internal department partners on their overall corporate engagement information needs.Facilitate bringing together strategic teams of faculty and academic leadership that cross departmental and disciplinary lines to create and pursue industry collaboration opportunities.Develop relationships by working with faculty and administrative leaders to submit proposals to prospective collaborators.Develop working knowledge of the university's existing relationships with corporate collaborators to utilize, leverage and expand those relationships, as well as identify opportunities to establish ties with new prospects.

Marketing Communications:Develop and implement brand strategies for five consumer brandsCoordinate with product management team to develop and execute marketing strategies for new and existing products Lead implementation of the marketing strategy including campaigns, events, trade shows, digital marketing, and PRWork closely with the Sales team; enabling them to meet growth objectives by providing them with appropriate category knowledge, insights, and materials for external presentationsManage departmental budget and allocate resources to deliver on key performance objectivesReview and edit all marketing materials, articles, press releases, sales and business presentations Direct the planning, creation and dissemination of information using appropriate social media channelsOversee media relations strategy, including key relationships with local, national and trade mediaLead and manage the Marketing Communications teamManage relationships with outside vendors and agenciesSalesforce Administrator:Administrative duties for the Salesforce platform (Sales Cloud)Provide Salesforce support to the Sales teamIncrease usage of the Salesforce platform with the Sales teamCreate training tutorials for Sales team and improve engagement with the platformExplore additional functionality, share best practices, and how they can be leveraged by the Sales team Product Training:Create and update video-based, online product training modules for all product segments (Powersports, Styled Wheels, Lawn & Garden, Agriculture and Construction) for external customers and internal employeesInterview subject matter experts, analyze market research, develop storyboard and write voiceover script for all trainingSupport employee training initiatives with job-specific training videosShoot original video and still photography and edit all video clips

Styled Wheels Segment Product Management:Managed multi-million dollar business segment with all P&L responsibilities Developed business cases, financial projections, and capital requests for new productsDrove strategic planning process and presented product roadmap to leadership teamLead cross-functional product development team to develop new productsCrafted existing messaging, value proposition and branding strategies for multiple consumer-facing brands Collaborated with Marketing Communications team and external agencies to create digital and print marketing materials for new product launchesHandled all forecasting and provided guidance to supply chain and inventory management teamsPowersports Segment Management:Oversaw all product marketing and new product launch activities for Powersports segmentManaged product manager and advised on all new product development plansWorked with multiple stakeholders to create strategic growth plan for segmentDeveloped project management tool to track new product development projects and managed team towards specific target launch datesPowersports Engineering Management:Managed Engineering team for the Powersports segmentPrioritized Engineering projects and ensured team completion on critical tasksAligned Engineering objectives with corporate goals and communicated key activities to leadership teamRemoved roadblocks and acted as liaison between Engineering team and other departmentsCoordinated the efforts of multiple engineering teams toward corporate cost savings goalProduct Training:Created video-based, online product training modules for all product segments (Powersports, Styled Wheels, Lawn & Garden, Agriculture and Construction) and company overview for external customers and internal employeesInterviewed subject matter experts, analyzed market research, developed storyboard and wrote voiceover scriptShot original video and still photography and edited all video clips

Product Management and Marketing:Manage multiple product categories and all P&L responsibilities for B2B industrial and national account distribution channels Responsible for developing and presenting strategic plan and product roadmap to leadership teamCraft existing messaging, value proposition and branding strategies for multiple product linesDesign and conduct customer-focused market research in the field Collaborate with external agencies to create digital and print multi-channel marketing materials for new product launches Create sales programs and promotions to exceed corporate growth targets Develop product training content and presentations for sales team and customersHandle all forecasting and provide guidance to supply chain and inventory management teams Project Management:Lead international, cross-functional product development teams to develop new products and game-changing innovation (Taiwan, China)Responsibility for entire product lifecycle from concept through development to launch Maintain existing product categories after launch to sustain awareness and sales targets Content Management and Creation:Oversee development of all product-related marketing materials for both digital and print media Create all content related to new product launchesManage and update web content management systemDesignated corporate social media administratorGenerate user-focused content for e-mail marketing campaignsWebsite re-design project teamAdditional Skills:Video storyboarding and productionGraphic design tools and layout (Adobe suite)

Managed emerging tankless water heater product category across multiple brands for the wholesale and retail distribution channels. Lead international, cross-functional project teams to develop and deliver quality product on-time and on-budget (Japan, China, Canada). Communicated new product launches and provide sales support to drive market strategies for North America. Designed and participated in market research including Internet surveys, focus groups and direct customer interviews. Collaborated with internal and external agencies on marketing materials, merchandising, POP signage, trade shows and customer events. Created and conducted product overview and training presentations for sales team, distributors and plumbing contractors. Provided direction on forecasting and inventory management.

Developed all programs, promotions, and market strategies across all distribution channels: Home Depot, Lowe's, Menards, Clubs, Co-op, Showroom, Field Sales, Catalogs and Internet. Analyzed financial data and work with sales force to achieve margin and sales targets for each channel/customer.Created and implemented new product pricing process; review and approve individual customer pricing. Communicated with sales force to drive channel strategies and participated in customer line reviews.Collaborated with upper management in forming advertising and branding corporate strategies.Worked with product managers on new product development in response to market opportunities and to minimize channel conflicts.Initiated, reviewde and approved all merchandising and POP materials.Corporate contact for external PR agency and handled all media inquiries. Maintained and updated corporate website and product database.

Managed $180M category, 250 individual sku's across 7 major distribution channels; Home Depot, Lowe's, Menards, Clubs, Co-op, Showroom and Field Sales. Lead international project team which successfully launched 30 new products in 2005 (China, Taiwan). Developed pricing, promotional and market strategies across all distribution channels.Developed and presented 3 year product plan for category.Analyzed trend research studies to focus marketing strategies, refined existing product specifications, and developed new products. Compiled competitive information and created a gap analysis of market opportunities and trends.

Managed 44 air tools and 90 accessory products for $35 million category. Lead project team, which successfully launched 19 new products in 2004. Conducted field research with end users and analyzed market research studies to focus marketing strategies, refine existing product specifications, and develop new products. Compiled competitive information and created a gap analysis of market place opportunities and trends.Collaborated with management to develop and implement short-term and long-term strategic goals for product category. Developed pricing and promotional strategies and evaluated market positioning within distribution channels.Presented and demonstrated new products at trade shows, press conferences and handled media inquiries.Reviewed and edited all marketing material including cartons, brochures, fact sheets, displays and other POP material.

Analyzed market research for product trends, competitive positioning and user preferences.Created and updated detailed competitive evaluation of entire product line comparing price points, performance specifications, benefits and features for line reviews, marketing and sales presentations.Developed and expanded current air tool and accessory market database.Created Ex-Cell Launch Packet to support the introduction of this brand into the Industrial Channel.

Developed product knowledge training manuals and presentations for all four product categories; air compressors, air tools, pressure washers and generators.Organized and conducted product training seminars.Handled media requests for product information and wrote press releases.Authored and edited several articles for trade magazines, local newspaper, company newsletters.Assisted marketing communications/graphics team with layout and design of cartons, brochures, fact sheets, displays and other POP materials in accordance with existing brand guidelines.Photographed product and action shots in the field for presentations and line reviews.Gathered and compiled competitive information for product comparisons.