Sandy Farrell Email and Phone Number

Develops and manages the operations and business collaborations with targeted behavioral health organizations and meeting or exceeding our partnership initiatives. Maintains effective lines of communications and relationships with Leadership at Highmark and Behavioral Health organizations. Manages and reports on program outreach, goals and KPI metrics. Oversees marketing, community education and promotional activities related to partnership initiatives.

Managed day-to-day operations of guest services/information desk, on all campuses, including implementing, reviewing, and improving visitor policies, procedures, and overall service standards. Created and implemented multiple changes to the daily visitor management process and procedures. Responsible for making decisions regarding hiring, coaching, training, and counseling thirty guest services caregivers, and supervised more than fifty volunteers, and contractors. Supervised caregiver… Show more Managed day-to-day operations of guest services/information desk, on all campuses, including implementing, reviewing, and improving visitor policies, procedures, and overall service standards. Created and implemented multiple changes to the daily visitor management process and procedures. Responsible for making decisions regarding hiring, coaching, training, and counseling thirty guest services caregivers, and supervised more than fifty volunteers, and contractors. Supervised caregiver schedules, supplies and vendor relationships. Ensured budget and financial processes aligned with our FTE allocation and goals. Led Lost & Found R2L process for all campuses, managing 3,500 inquiries annually. Managed visitor and caregiver grievances in collaboration with Public Safety, Patient Relations, and Employee Relations. Show less

Developed and organized strategic marketing communications plans, business and public relations plans, marketing strategies, and positioning statements. Developed impactful consumer and professional marketing campaigns (advertisements, sales materials and direct mail programs). Conceptualized and implemented CRM marketing plans for service lines resulting in an increase ROI and productivity. Managed multiple projects with cross functional groups – ChristianaCare Health System Service Line… Show more Developed and organized strategic marketing communications plans, business and public relations plans, marketing strategies, and positioning statements. Developed impactful consumer and professional marketing campaigns (advertisements, sales materials and direct mail programs). Conceptualized and implemented CRM marketing plans for service lines resulting in an increase ROI and productivity. Managed multiple projects with cross functional groups – ChristianaCare Health System Service Line Leaders, Web/Digital, Bereavement, Human Resources, Development, Medical, Regulatory and Field Management. Organized market research projects for new services and program also research to determine marketing position, concepts, and service promises. Show less

Developed and launched innovative marketing and sales campaigns to increase referrals from community and healthcare providers with the growth in daily census (150 to 700). Created and supervised statewide sales team (referrals increased 20%). Provided staff motivation and training opportunities to improve customer satisfaction and use of services. Managed public relations specialist with execution of hundreds of emotional stories to local media outlets. Directed Ad agencies in development of… Show more Developed and launched innovative marketing and sales campaigns to increase referrals from community and healthcare providers with the growth in daily census (150 to 700). Created and supervised statewide sales team (referrals increased 20%). Provided staff motivation and training opportunities to improve customer satisfaction and use of services. Managed public relations specialist with execution of hundreds of emotional stories to local media outlets. Directed Ad agencies in development of marketing materials. Collaborated and led crisis management. Presented outreach accomplishments and unique programs to board members, healthcare providers, and community members. Show less