Sandy Kuang Email & Phone Number

San Francisco, Ca, Us

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

San Bruno, Ca, Us

• Responsible for all internal and external go-to market execution of multi-million dollar, cross-channel media campaigns• Managed three ad agency partners from creative delivery to campaign execution, analytics, and wrap-up• Oversaw all onsite media inventory, including allocation management, implementation, and performance analysis• Leveraged rigorous campaign analytics to drive continuous optimization to increase campaign performance delivery• Managed over $20MM marketing department budget to ensure programs are managed to budget allocation throughout the quarter

Paris, Ile De France, Fr

• Responsible for P&L of a fortune 500 client• Manage overall client relationship and serve as a point of escalation for the internal agency team• Develop overarching strategy with Client Partner and determine growth opportunity for client• Lead cross-functional team of account managers, engineers and media planners to constantly deliver outstanding results to client• Handle contract creation and negotiation along with Client Partner• Consistently exceed client goals and achieve agency performance bonus• Forecast out annual projected revenue based on projects in the pipeline and knowledge of client objective and growth• Led agency’s pilot ad server migration

Paris, Ile De France, Fr

• Assisted Account Director/Client Partner in leading day-to-day client relationship and internal team for large clients such as Yahoo!, Intel and Ancestry• Oversaw and responsible for flawless execution of cross-channel integrated marketing campaigns (search, banner, social media, mobile, radio, print, product integration) with budgets exceeding $30MM annually• Developed and executed team processes and best practices from the ground up for a newly established agency office• Responsible for mentoring, training and hiring Account Coordinators, Account Mangers, and Interns• Supervised overall budget management to ensure campaign is planned to meet monthly/quarterly/yearly budget, forecasting, allocation between media channels and projects, ongoing management of internal financial documentation• Oversaw contract and accounting process; quality assurance, reconciliations, draft contracts (pricing riders, BAs, SOWs)

Paris, Ile De France, Fr

• Managed day to day relationships with large clients such as WaMu, Mattel, Munchkin• Managed web marketing campaigns across multiple online mediums (search, affiliate, email, banner); collaborated with media, account planning, analytics to constantly drive towards new ways to better serve client needs• Oversaw affiliate marketing program on WaMu; negotiated contracts, established process and best practice• Led presentation of all campaign performance reports to client; weekly, quarterly and yearly wrap-up decks, key strategic and tactical insights and learnings• Project managed across disciplines such as media, account planning, analytics, creative; prioritize & set schedule for deliverables, managed all tactical client communication and cross team coordination• Tracked and analyzed weekly statistical reports to ensure the team optimized placements and exceeded client ROI goals• Managed creative production: communicated brief, guided strategy, timeline and budget with creative agency. Responsible for implementation, testing strategy, post-launch analysis and optimization • Supervised development and upgrade of Global Marketing Dashboards for major clients. GMDs led to dramatic reduction in team workload and facilitated complex analytics• Successfully executed and managed Mattel’s largest global social media campaign, Barbie’s 50th Anniversary. This innovative, multi-touchpoint initiative won 7 awards including the 2009 OMMA Award for Best Social Campaign

• Coordinated with online partnerships, sales, and web development team in planning, implementing, executing, and monitoring lead generating campaigns and projects• Performed quality assurance checks on new campaigns• Managed campaign performance by conducting qualitative and quantitative analysis, and making optimization recommendations• Maintained telephone and email correspondence with multiple clients during implementation, offered performance tracking, and campaign reporting.

Coordinated a nation wide research project by evaluating substance use treatment in the VA system. Managed data collection at multiple treatment centers through staff liaisons, patient tracking, phone interviews, data management