Marketing support sales:• Customer satisfaction surveys: (1) Gather customer feedback by Net Promoter Score (NPS). (2) Generate a link via communication channel, ie,CSAT (messenger, SMS, email signature)• Product: Product training course arrangement for new sales employees, product knowledge (news and details finding on IBIS) sharing to all colleagues and pick important messages to promote on monthly sales meeting.• Profitable product focusing: Co-operation with sales managers to identify profitable products as the main product for sale, adjust selling price according to market price.• Pricing: Product list price formulation and adjustment, meanwhile escalation system formulation for selling price discount. There are several pricing strategies: (1) markup based on transfer price; (2) according to market competition price / competitor prices; (3) based on the value of the products we provided, which usually refers to the vacuum system solution, revamping, or on-site / workshop services.• Profit: Profit analysis by different transaction type (pumps, parts, repair shop, field service, system) and facilitate improved solution KPIs.• Marketing campaign for existing customers: Road show arrangement, factory tour organization and product offerings integration for promote other products the customer has not purchased before.• Tele-marketing with sleeping customers: collaboration between marketing, internal sales and external sales rep., catalogue mail distribution first, and call by specific topic, such as new product introduction, service kit promotion, and service offerings (vacuum check / preventive inspection).• Sales diversity strategy: Take product diversity, market segment variety and end user focus as a goal to bring business balance. (Customer classification based on market segmentation by ISVT category; Grow end-user sales through product cross selling, service contract and product offerings integration.)• OKR record, tracking and supporting development.

Lead generation:• Lead: Potential customers search through various market exhibitions, multi-channel communications strategy (email-marketing/newsletter), and communications with TPCA, machinery, packaging association membership.• Marketing campaign: Trade show planning, organization, execution and product selection, according to the framework of Global Marketing, and lead management of trade show.• Email Marketing: Organize email address pool (also in preparation for future new CRM), especially focus on un-deal potential customers those who having inquire, quotation but no transaction.• LinkedIn: works for B2B lead generation. It’s an integral part of our social media channel strategy for net new (lead generation) growth. Salesmen follow “Busch Vacuum Solutions” page on LinkedIn, Like, Share, Comment of “Busch Vacuum Solutions” page to grow followers.Lean coordinator:• As a lean coordinator in sales: aiming for assuring quality, compliance to on time delivery as well as cost reduction. Enhance team members and cross-departmental interaction in daily work by short and regular communication.• To drive sales growth: plan top 5 roadmap in project charter to optimize sales activities and improve internal process. Set up SMART (specific, measurable, achievable, realistic, timely) KPI and regularly track progress to reach project target.• Lean-tools implementations locally: 8-wastes and 5S recommendation, 5S-audit for office, x-matrix / SWOT-analysis global on target, Lean project-charter plan and implementation, roles responsibilities of RACI matrix, process-guideline analysis for quotation and order-processing, shop floor management in daily solution management, Busch lean sales assessment.• Reduce customer complaint: Root cause analysis of customer complaint and corrective actions are identified. Listening to the voice of the customers (VoC) for continuous improvement internally.

Marketing coordinator:• As a coordinator with global marketing, localize the policies of the headquarter. Management of all logos in place, e.g. company cars, building signage, business cards, creation of envelopes and document templates with Busch Logo. Responsible for coordination of all articles, case studies, translations / proofreading. Create and integrate trade show E-Mail footer and signature with global standards.• Marketing locally: Company brochure layout and product label formation. Desk calendar, notebooks, promotional gifts design and formulation.

Internal Sales