Sandy Lipscomb Email & Phone Number

Detroit, MI, US

Detroit, Michigan, US

• Appointed to unify fragmented teams under a cohesive design organization and strategy, leading 50 members to enhance UX for employees across 800+ applications, boosting productivity in engineering, manufacturing.
• Created a strong design ownership culture, enhancing both team skills and product quality within months of taking on the role.
• Champion the design and usability of employee-facing web, mobile, display, and machine interface tools to ensure productivity, safety, and efficiency, directly supporting GM’s core business to design, engineer, build.
• Direct UX/UI efforts on EV manufacturing projects, improving first-run quality and output through optimized user interfaces, contributing to higher quality production outcomes.

Detroit, Michigan, US

• Led UX and design for in-vehicle interfaces across six GM brands, transforming a small production team into a 138-member organization of strategists, visual and product designers, 3D artists, producers, localization.
• Introduced Agile methodologies, enhancing team efficiency and shifting the team from merely executing design orders to actively contributing thoughtful design solutions.
• Established and championed strategic divisions, including UX and Content Strategy arms, to drive more thoughtfully planned, high-quality outputs.
• Hired specialized writers to enhance content quality and consistency, shifting writing duties from designers to dedicated professionals.
• Initiated the development of the team's first Design System, standardizing design and accessibility practices and enhancing collaboration among designers, writers, and developers.
• Founded and led an innovation committee, shaping vision, and mission and developing the UVP "A vehicle for everybody, but an in-vehicle experience just for you," which drove personalization efforts like Smart Controls.

Chicago, IL, US

• Directed UX, visual design, and content strategy initiatives across web, social, and mobile platforms, managing a multidisciplinary team to drive digital innovation and ensure alignment with strategic objectives.
• Spearheaded design pitches and fostered strong client relationships to secure project buy-in, collaborating with an Executive Design Director to oversee and align cross-office project strategy and execution.
• Cultivated strong client relationships with key accounts like Johnson Controls, RoundPoint Mortgage, and Meijer, driving project pitches that secured new business opportunities.

Detroit, MI, US

• Directed global UX initiatives for Ford's customer-facing brand and e-commerce sites, leading the end-to-end redesign that enhanced the user journey and introduced innovative shopping tools—positioning the company at.
• Architected UX initiatives across five regions and 123 countries, creating an end-to-end customer journey map that closed experience gaps, aligned data across tools, and boosted dealer prospect engagement to strengthen.
• Championed FordMatch, novel Facebook shopping bot/app, engaging new target demographics. Drove key performance indicators, achieving substantial growth in online credit applications and payment estimations through.
• Led Ready.Shop.Go., an early-to-market online vehicle sales and shopping tool, leading to 85% of visitors submitting leads, 50% faster purchase rate, and 3% sales increase.
• Instrumental in achieving a 20% rise in online credit applications and a 33% boost in payment estimations, demonstrating effective KPI management.

Cincinnati, Ohio, US

• Spearheaded teams of Experience Architects, Content Strategists, User Researchers, Designers, and Copywriters, steering comprehensive global overhaul of 20 prominent brand websites including Hilton, Kotex, and Chrysler.
• Orchestrated global user experience initiatives for Chrysler Group, designing five brand sites and six marketing sites, comprising 23 applications.
• Pioneered groundbreaking innovations, such as preferred dealer, surfaced inventory count, and localized pricing, resulting in accolades from prestigious platforms including Cannes, Communication Arts, OMMA, and WMA.
• Elevated Volkswagen's digital presence, orchestrating UX for connected car services and brand and owner loyalty, resulting in notable enhancement of user experience and customer retention.Increased reservations by 38%.
• Drove 10% increase in traffic to Chrysler's Inventory Search, 16% boost to Configurator usage, and 23% rise in engaged visits by implementing industry-first features.
• Cultivated new content strategy discipline, notably increasing performance metrics across multiple platforms for Chrysler brands, including 17% rise in site visits and 29% boost in conversion rates.

Bfa, Photography, Advertising Design

Field Of Study, Journalism