Sandy Lipscomb Email & Phone Number

Warren, Michigan, United States

• In this role, I ensure every GM employee has a better, safer, more productive workday by leading UX/UI for all employee-facing web and mobile site and application software. With a focus on quality, I champion elevating.
• Lead a large team of UX/UI designers and front-end developers
• Responsible for interfaces for desk, studio, dealer, and plant employees

Warren, Michigan, United States

• In my role leading the global user interface and product design for all in-vehicle display systems across six GM vehicle brands, I ensured a customer-centric approach to each product. I spearheaded the transformation.
• Created interface designs for 44 vehicle programs in one year, a record number for General Motors.
• Acted in capacity akin to a General Manager, managing full-service design agency's scope within GM.
• Awarded for exceptional in-vehicle user experience designs including Cadillac Lyriq, Hummer, and Chevy Blazer EV.
• Implemented Agile processes, significantly increasing team efficiency and product development pace.

Warren, Michigan

• I led the strategic planning and design of emerging UX products and applications for all GM vehicles, driving the creation of unique in-vehicle experiences tailored to each customer. I spearheaded the development of.
• Headed innovation committee, shaping organizational vision, mission, and processes while playing pivotal role in initial hiring and implementing Agile methodologies.
• Pioneered GM's inaugural Design System for vehicle UI, significantly improving design consistency and speed to market.
• Championed strategies and processes to deliver distinct experience for every GM vehicle user.

Royal Oak, Michigan

• I led design and strategy initiatives across UX, visual design, and content strategy for web, social, and mobile platforms. I spearheaded design and project pitches at regional offices, fostering client relationships.
• Established groundwork for future digital strategies and team mentorship.
• Cultivated and maintained productive working relationships with key clients, including Johnson Controls, Meijer, and RoundPoint Mortgage.
• Rendered expertise as driving force behind project pitches, leading to acquisition of new business and client satisfaction.
• Served as trusted mentor, advancing team capabilities and fostering culture of digital excellence.

Dearborn, MI

• As the spearhead of UX, content strategy, and UX architecture across five regions spanning 123 countries, I oversaw Ford vehicle brand customer facing websites and mobile experiences. My leadership directed global UX.
• Led Ready.Shop.Go., leading to 85% of visitors submitting leads, resulting in 50% faster purchase rate and 3% sales increase.
• Instrumental in achieving a 20% rise in online credit applications and a 33% boost in payment estimations, demonstrating effective KPI management.
• Enhanced Purchase Intent and alleviated customer pain points through targeted personalization, contributing to company's strategic goals.
• Oversaw UX strategies that resulted in measurable performance improvements, reinforcing brand's competitive position in market.

Troy, MI

• As the inaugural Director of Experience Architecture at Organic, I spearheaded teams encompassing Experience Architects, Content Strategists, User Researchers, Designers, and Copywriters, steering comprehensive global.
• Elevated Kimberly Clark's digital presence, orchestrating UX for UbyKotex resulting in an unprecedented 3.5 million community participants and substantial 8% market share increase.
• Raised reservations by 38% and increased revenue by 31% through strategic UX leadership for Hilton's 11 brand and loyalty sites.
• Drove 10% increase in traffic to Chrysler's Inventory Search, 16% boost to Configurator usage, and 23% rise in engaged visits by implementing industry-first features.
• Cultivated new content strategy discipline, notably increasing performance metrics across multiple platforms, including 17% rise in site visits and 29% boost in conversion rates.
• Orchestrated user experience initiatives for Kotex, Poise, Depend, and UbyKotex, spearheading most successful digital consumer packaged goods (CPG) debut to date for Kimberly Clark.