Sandy Lipscomb Email & Phone Number

Warren, Michigan, United States

In this role, I ensure every GM employee has a better, safer, more productive workday by leading UX/UI for all employee-facing web and mobile site and application software. With a focus on quality, I champion elevating internal tool design for engineering, dealer services, manufacturing, product planning, and general employee experiences. By providing employees the software they need to do their jobs, I ensure GM vehicles get designed, engineered, built, and sold across the globe.Below are a few if my notable contributions:• Lead a large team of UX/UI designers and front-end developers• Responsible for interfaces for desk, studio, dealer, and plant employees

Warren, Michigan, United States

In my role leading the global user interface and product design for all in-vehicle display systems across six GM vehicle brands, I ensured a customer-centric approach to each product. I spearheaded the transformation of a diverse team of 138 professionals, including strategists, researchers, program managers, localization and quality engineers, writers, graphic designers, 3D artists, design system experts, and product/user experience designers, fostering an innovative culture. By championing Agile methodologies, I streamlined processes and enhanced team productivity. I led the creation of countless bespoke in-vehicle applications, leveraged Android Auto Apple CarPlay, and integrated Google Automotive Services. Additionally, I represented the UX vision and design to stakeholders and the press, maintaining a consistent narrative and upholding brand integrity.Below are a few if my notable contributions:• Created interface designs for 44 vehicle programs in one year, a record number for General Motors.• Acted in capacity akin to a General Manager, managing full-service design agency's scope within GM.• Awarded for exceptional in-vehicle user experience designs including Cadillac Lyriq, Hummer, and Chevy Blazer EV.• Implemented Agile processes, significantly increasing team efficiency and product development pace.

Warren, Michigan

I led the strategic planning and design of emerging UX products and applications for all GM vehicles, driving the creation of unique in-vehicle experiences tailored to each customer. I spearheaded the development of GM's first in-vehicle design system, led framework product design, content strategy, and app design for key features. These features included performance, trailering, off-road capabilities, virtual controls, notifications, vehicle status, phone integration, navigation, and audio apps.Below are a few if my notable contributions:• Headed innovation committee, shaping organizational vision, mission, and processes while playing pivotal role in initial hiring and implementing Agile methodologies.• Pioneered GM's inaugural Design System for vehicle UI, significantly improving design consistency and speed to market.• Championed strategies and processes to deliver distinct experience for every GM vehicle user.

Royal Oak, Michigan

I led design and strategy initiatives across UX, visual design, and content strategy for web, social, and mobile platforms. I spearheaded design and project pitches at regional offices, fostering client relationships and securing project buy-in. As a thought leader, I mentored and guided teams, facilitating digital innovation and progression. I also oversaw client projects, ensuring high-quality deliverables that met strategic objectives. Client industries included mortgage, manufacturing, and retail.Below are a few if my notable contributions:• Established groundwork for future digital strategies and team mentorship.• Cultivated and maintained productive working relationships with key clients, including Johnson Controls, Meijer, and RoundPoint Mortgage.• Rendered expertise as driving force behind project pitches, leading to acquisition of new business and client satisfaction.• Served as trusted mentor, advancing team capabilities and fostering culture of digital excellence.

Dearborn, Mi

As the spearhead of UX, content strategy, and UX architecture across five regions spanning 123 countries, I oversaw Ford vehicle brand customer facing websites and mobile experiences. My leadership directed global UX initiatives, enhancing user experience and streamlining the customer journey. I championed FordMatch, a novel Facebook shopping bot/app, successfully engaging new target demographics. Through strategic personalization efforts, I drove key performance indicators, achieving substantial growth in online credit applications and payment estimations.Below are a few if my notable contributions:• Led Ready.Shop.Go., leading to 85% of visitors submitting leads, resulting in 50% faster purchase rate and 3% sales increase.• Instrumental in achieving a 20% rise in online credit applications and a 33% boost in payment estimations, demonstrating effective KPI management.• Enhanced Purchase Intent and alleviated customer pain points through targeted personalization, contributing to company's strategic goals.• Oversaw UX strategies that resulted in measurable performance improvements, reinforcing brand's competitive position in market.

Troy, Mi

As the inaugural Director of Experience Architecture at Organic, I spearheaded teams encompassing Experience Architects, Content Strategists, User Researchers, Designers, and Copywriters, steering comprehensive global overhaul of 20 prominent brand websites. During this tenure, I directed global user experience initiatives for Chrysler Group, orchestrating refinement of five brand sites, six marketing sites, and 23 applications. I pioneered groundbreaking innovations, such as preferred dealer, surfaced inventory count, and localized pricing, resulting in accolades from prestigious industry platforms including Cannes, Communication Arts, OMMA, and WMA.Below are a few if my notable contributions:• Elevated Kimberly Clark's digital presence, orchestrating UX for UbyKotex resulting in an unprecedented 3.5 million community participants and substantial 8% market share increase.• Raised reservations by 38% and increased revenue by 31% through strategic UX leadership for Hilton's 11 brand and loyalty sites.• Drove 10% increase in traffic to Chrysler's Inventory Search, 16% boost to Configurator usage, and 23% rise in engaged visits by implementing industry-first features.• Cultivated new content strategy discipline, notably increasing performance metrics across multiple platforms, including 17% rise in site visits and 29% boost in conversion rates.• Orchestrated user experience initiatives for Kotex, Poise, Depend, and UbyKotex, spearheading most successful digital consumer packaged goods (CPG) debut to date for Kimberly Clark.• Garnered over 3.5M active community participants for Kimberly Clark, achieving 73% return visit rate, and facilitating online distribution of 2.5M samples (98k within inaugural 48 hours).• Propelled 8% surge in market share, secured 33 accolades, including spotlight on “The Today Show” and prominent feature in “The New York Times” while also earning recognition as AdAge’s "Hot Brand".