Product Manager of set yogurt and yogurt drink (4 brands, 14skus)- Assisted in new products formulation and customers projects- Collect intelligence on market trend and competitors to create and sustain competitive advantage of products. - Assisted in annual trade show planning and execution- Used of data visualization software like Power BI to extract, and performed detailed analysis and routine reporting of responsible business performance, including revenue, campaign implementation status and results- In-depth and ongoing competitor analysis to understand performance and strategic goals of key competitors and identify areas of vulnerability and strength- Managed annual marketing plan, marketing budget and execute campaigns: offtake was stimulated 34% after media campaign on-air- Developed overall yogurt and yogurt drink portfolio pricing strategies and communication plan, and planning 6 NPDs, 1 in convenience store, and 5 in retail, which was main contributor of 2022's growth- Coordinated with various functions such as R&D, sales, and logistic team with strong communication skills

- Drove implementation of new digital transformation expansion to propel business forward and adapt to market changes, such as Online Merge Offline.- Conducted target market research to scope out industry competition and identify advantageous trends.- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.- Assisted developed key operational initiatives to drive and maintain substantial business growth.- Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.- Headed over 10 business pitches to promote our products and service, and enhancedbrand awareness- Completed a marketing campaign and produced videos to promote local coffee products,resulting in a 100-participant branding activity and nearly 300 views on YouTube within0.5 months- Participated in 2022 Taiwan International Coffee Show to promote local coffee, andattracted over 18,000 visitors within 4 days and increased revenue by 20% compared with2021

Successfully applied for the "Research Program for College Students of the Ministry of Science and Technology"- Designed and implemented the experimental project about using mass spectrometry technology platforms and cell/animal models to track the metabolic flow and delineate the mechanism by which human disease alter metabolic pathways and how diet/drug therapy can correct them- Operated GC-MS machine alone, and be familiar with the process. Also utilized the Statistical Analysis System to put the raw data into a summarize, and completed the study.