Accomplished Events Project Manager with proven record of successful revenue development. Expertise includes lead prospecting and development, client relationship management and consultative selling. History of continuously increasing market share with collaborative, forward-thinking approaches.Events sales professional able to connect with clients, maintain documentation and exceed quotas. Maintain solid revenue streams by keeping open lines of communication with established and potential clients. Prospect for new business continuously while capitalizing on emerging event sales & events management opportunities.
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Project ManagerThe Aleit Group May 2023 - PresentCape Town, Western Cape, South AfricaNegotiate contractsEvaluating event performance Maintain event budgets Maintain event logistics Managing supplier relationships Develop event concept and planHandling budgeting and invoicingCreating event proposals Ensure excellent customer serviceOverseeing eventsPlan for risksSelect event elements and vendors Supervise staff and vendors -
National Sales ExecutiveCape Town International Convention Centre Mar 2022 - May 2023Cape Town, Western Cape, South Africa• Increase sales • Proactively identify and establish contact with potential and existing clients• Maintain contact with new and existing clients to generate new leads for international conferences• Respond to sales enquiries within 24 hours from new and existing client enquiries• Coordinate and conduct site inspections for potential and existing clients • Determine the exact needs of the client to advise on best suited venues and products and services• Preparing quotations on the basis of client’s needs in line with CTICC standards• Delivering of CTICC presentations at tradeshows, off site at client offices or on site at CTICC• Provide feedback from clients to enhance the CTICC product functioning and service delivery• Follow up on leads received from international sales representative• Negotiate rates within authority framework and yielding policy• Carry out relevant reporting/administrative requirements of the job regularly• Work closely with the team to help achieve Department objectives• Any other assistance over and above the duties in this job description as required by CTICC on an ad hoc basis• Provide feedback from clients to enhance the CTICC product functioning and service delivery• Research and approach national corporate, - associations, government, Special and film and photo shoot events, trade fair clients and organisers to set up sales meetings• Follow up on leads received from the National Sales Administrator• Upsell all services, AV, Digital offerings, medics etc Coordinate and procure services for Short term events hosted at CTICC• Ensure client satisfaction with the event planning process ▪ Determine exact needs of client and advise on possibilities• Project management of events including programme/schedule, food and beverage audio visual, health and safety, entertainment, decoration, layouts and table plan requirements and assist with menu tasting with clients. -
Account ExecutiveEnergy Capital & Power Jun 2021 - Feb 2022Cape Town, Western Cape, South AfricaMarket ResearchCRM ManagementStrategic Partnership ManagementSales-Sponsored Revenue GenerationKeynote Speaker ManagementBusiness DevelopmentStakeholder RelationsBriefing & Networking ManagementConsultative ApproachIdentifying New OpportunitiesManage existing clients to guarantee repeat business and cultivate new relationshipsIdentify new sales inquiries, present our portfolio of services and convert leads to sales.Ensure payments are made, recorded and pursued -
Events ExecutiveCape Town International Convention Centre Feb 2020 - Apr 2021Cape Town, Western Cape, South AfricaStrategically planned eventsMaximised revenue from new and existing businessContributed to the annual budget by securing advanced bookings for repeat businessCoordinated site inspectionsManaged all client relationships/Key Account ManagementWas responsible for training and skills development within the departmentWas responsible for concise handover process managementManaged the overall financial matters/budget of the eventSecured client feedbackEnsured client satisfaction with the event planning processResponded appropriately to client feedback and queries within 24 hoursAssisted the Sales Department with client relations as and when requiredSecured sub-contracted services whilst complying and adhering to supply chain processesManaged processes to ensure event organisers adhered to Health and Safety policies and procedures -
Specialized Sales AssistantSingita Sep 2017 - Dec 2019Mpumalanga, South AfricaIncrease SalesConsultative ApproachProviding product demonstrations to staff and clients and taking the lead in resolving complaints.Analysing sales team performance and scheduling training/refresher sessions accordingly.Working alongside the team to draw up strategies to increase customer base.Setting sales targets and implementing incentives.Providing accurate sales forecasts and allocating resources so targets are met.Managing a network of vendors and suppliers.Maintaining excellent relationships with customers that are built on trust and encouraging the rest of the sales team to follow this example.Keeping up-to-date with advancements in marketing.Conducting market research and sharing findings with the team.Processing inventory journals for stock movement between the lodges and Head OfficeKnowledgeable of all stock to be able to sell confidently to well-travelled guestsEnsuring monthly targets are met -
Events ExecutiveCape Town International Convention Centre Jul 2014 - Jul 2017Cape Town Area, South AfricaStrategically planned eventsMaximized revenue from new and existing businessCoordinated site inspectionsManaged all client relationships/Key Account ManagementWas responsible for training and skills development within the departmentContracted, planned, and managed repeat eventsWas responsible for concise handover process management to the Event Services ManagerManaged the overall financial matters/budget of the eventSecured client feedbackEnsured client satisfaction with the event planning processSecured client feedback on experience with CTICCResponded appropriately to client feedback and queries within 24 hoursAssisted the Sales department with client relations as and when requiredAdhered to the established Procurement processesAdhered to Health and Safety policies and proceduresWas responsible for concise handover process management to the Event Services department -
Food & Beverage SupervisorSouthern Sun Hotels Jul 2011 - Jun 2014Cape Town, Western Cape, South AfricaTo train, motivate and supervise service personnelTo prepare budget of the departmentResolve complaints from guest and staff.To assign duty to staff ensuring equity of workTo co - ordinate with executive chef for Preparation of hotel menu and special of the day/weeksTo quality check and control food and beveragesConduct daily briefingsTo represent department in Hotel meetingTo evaluate performance of service personnel for promotion, transfer and dismissalSet duty schedules for outlet managers and supervisorsTo verify daily sales of department
Sandy Madani Education Details
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Hospitality Management -
Maria Louw High School
Frequently Asked Questions about Sandy Madani
What company does Sandy Madani work for?
Sandy Madani works for The Aleit Group
What is Sandy Madani's role at the current company?
Sandy Madani's current role is Project Manager at The Aleit Group.
What schools did Sandy Madani attend?
Sandy Madani attended Cape Peninsula University Of Technology, Maria Louw High School.
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Sandra Madani
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Sandra(Sepi) Madani
San Jose, Ca -
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