Sandy Mcbride Email & Phone Number

Austin, Texas Metropolitan Area

I am thrilled to join this dynamic team and support the next generation of diverse innovators and changemakers through entrepreneurial learning.

Idaho Public Television Accomplishments:Redesign our monthly print magazine, expanded as a interactive digital e-publication | 2016Complete redesign of our twice monthly E Newsletter | 2017Rebrand to PBS of all outward facing communications, including but not limited to broadcast, print, digital and outreach. Complete redesign of the station’s website, landing pages and more, utilizing user group testing and feedback | 2018Created new systems and workflows to maximize and streamline ongoing and onetime projects: established creative service request forms via WuFoo, for new programming promotions, on air sponsorship spots, events, outreach, education and more. Each of these is now assigned and tracked in the Asana Project Management System with cross departmental collaboration | 2019Extensive communications outreach during pandemic and lockdown | 2020 Google Ad Grant implementation | 2021Expanded marketing and communications to digital, ROKU, Banner Ads, Eblasts/Newsletters, Roku, Spotify, Pandora, NextDoor, etc. | 2021Analytics on all marketing campaigns with established Key Performance Indicators (KPIs) tracked in metrics dashboards on all digital platforms | 2022Committee appointments- NETA (National Educational Education Association) MarCom Peer Learning Committee | 2016 – 2023- NETA PLC Chair | 2021-2022- NETA Board of Directors | 2021-2022- PBS MAC (Marketing Advisory Committee) | 2021 – current- APT (American Public Television)Communication Advisory Committee | 2022 – currentProfessional Development (invite only):- NETA Leadership Essentials 2023- CPB (Corporation for Public Broadcasting) DTP (Digital Transformation Project) Virtual Cohort 3 | 2022- 2023- PBS DIP (Digital Immersion Project) Virtual Cohort | 2021- DIP Advanced Cohort | 2022- PBS Data Literacy Bootcamp | Virtual 2020, 2021- NETA - DEI(Clipper & Company) 3 Day Workshop Virtual | 2021- PBS KIDS Values Workshop | 2020- PBS Digital Voltage | 2018

Boise, Idaho Area

Boise, Idaho, United States

Responsibilities included:Design all print publications (i.e. Hunting/Fishing regulations, Access Guides, annual report)Write, edit, voice and distribute Public Service Announcements, Marketing Videos, educational assets and moreexample: https://www.youtube.com/watch?v=jZoKK6zIf6kManage multiple social media accounts

Everyone is unique. During my years of running my own business, I benefited tremendously from working with nearly every personality type imaginable. As the link between the client and printer, it is my job to make sure that no matter how different their communication styles and work-flows may be, both finish the assignment satisfied with a job well done. The challenge of meeting budget, beating deadlines and making sure everyone in the production process is engaged is definitely one of the most enjoyable aspects of my work.

Boise

Oversee stations promotions and marketing campaigns, public relations and event sponsorshipCoordinate all facets of the station’s annual co-op advertising money from the network, as well as several program syndicators, for both print and radioWork directly with syndicated programs promotions via on air, print, and radioManage promotional budgets for syndicated programming, network/affiliate promotions Write, edit, design and monitor promotional campaigns for network ratings periodsEstablish long term goals and strategies for station promotions

Oversee stations promotions and marketing campaigns, public relations and event sponsorshipCoordinate all facets of the station’s annual co-op advertising money from the network, as well as several program syndicators, for both print and radio.Work directly with syndicated programs promotions via on air, print, and radioManage promotional budgets for syndicated programming, network/affiliate promotions Write, edit, design and monitor promotional campaigns for network ratings periodsEstablish long term goals and strategies for station promotions

Bachelor Of Arts - Ba, Telecommunications

Activities and Societies: Pi Beta Phi Sorority

Bs, Telecommunications