Sandy Mercurio Email & Phone Number

Buffalo, New York, United States

Conduit between clients and the agency, responsible for the day-to-day tactical execution of marketing communication plans. Working across all media channels, with PR, and creative teams to deliver on KPIs in the B2C and B2B automotive aftermarket space and healthcare arena.

Domestically

Projects span the non-profit, manufacturing, and retail business sectors. Contracts include market research and organizational development for the establishment of a non-profit, tag line, website content, white papers, grant research, and business planning. Providing ongoing services for the retail launch of an innovative home hard good that includes a go-to-market strategy - audience, distribution channels, pricing, sales forecasts, and marketing campaign. Identify and evaluate partnership opportunities. Prepare content for an investor pitch deck.

Boise, Idaho Area

Responsible for managing the relationship for all facets of this integrated marketing firm and state agency clients. This client facing role includes daily account activities as well as strategic and marketing plan development, execution, and budget oversight. Develop strategies based upon business needs to include digital, social, and traditional mediums; analyze opportunities and risks; convene necessary resources to drive the creative process through production and deliver integrated programs that meet client objectives on time and within budget. Develop direct reports.

Provided a host of marketing-based services to a diverse client base. More current projects included market research, sponsorship outreach and PR within the cycling industry. Affiliated with BikeFlights.com from October 2015 - February 2018 as a shipping specialist for domestic and international shipments of bicycles.BikeFlights experience included problem resolution and extensive working knowledge with FedEx and customs agencies throughout the world. Provided proactive and timely solutions for delayed, damaged and lost shipments. Process refinement for internal procedures. Provided new employee training. Strengthen partner alliances to enhance the customer-centric business model.

Lafayette, Co

NOA Brands is a leading global manufacturer and distributor of custom and non-proprietary mannequins and store fixtures. As a project manager, focus is the overall health of assigned accounts and acting as the primary client and on-site contact. This role is responsible for:• Managing the scope, timing, and costs of targeted customer development projects.• Discovering client needs to initiate the new product development process to include Creative, Scheduling, Engineering and Production; follow through to Logistics and customer satisfaction.• Acquiring annual store roll-out and inventory forecasts to assist in establishing a JIT manufacturing plan.• Creating an exceptional customer service experience through all facets of communication.

Greater Denver Area

Pactimo is the premier name in custom cycling clothing and triathlon apparel. As an account manager, assisted clients with the ordering process from deposit, to design and delivery. Ongoing relationship management to include acquisition and retention as well as sales conversion.

Greater Denver Area

Instrumental in the launch of Trichology Concepts under the brand name 3.14 the science of bald, a line of skin care specifically developed for the bald head. Main duties included strategic planning, marketing, operations, and sales. Actively involved in the development of products and packaging, retail distribution channels and compensation planning.

Division of responsibilities included all visual and merchandising presentations, continuity in verbal and non-verbal messaging and store mapping; operational functions such as loss prevention and inventory management as well as driving the business via key indicators, internal and external talent development, brand presentation and delivering on the customer experience.•Deliver sales results by understanding the motivation to building UPT, ADS, SPH and conversion.•Build a strong associate team through coaching, cross-functional training and internalizing Eddie Bauer principles for conducting business to deliver exceptional service.•Analyze business plans and results to build weekly schedules targeted to power hours of operation.•Lead inventory and floor set initiatives; provide training and an understanding of purpose. •Drive affinity programs with tactics to bring new/existing customers into the store.

Senior Brand Manager • Oct. '04 – May '07Developed and executed strategic brand marketing plans for HSN apparel and jewelry categories using customer and lifestyle segmentation and NPD trend data; global planning for new brand/celebrity launches to include financials, competitive analysis, customer insights and promotional development/execution. Managed hardline businesses that included electronics, cookware, gourmet food, home housewares and sports. Responsibilities included:•Strategic and tactical plan development/execution, creative briefs (theme/look/feel/tone), and the development/execution of partner co-op agreements working in concert with Merchandising.•Provide all associated financial analysis for brands; provide qualitative results to maximize key learnings.•Direct and manage cross-functional teams including CRM, TV and Print Creative, hsn.com, and Affiliate and Partnership Marketing to achieve customer acquisition/migration/retention goals and increased market share. •The Voice of Marketing for merchandising and company initiatives.•Developed direct reports.Senior Copywriter Oct. 01-Oct.'04Provided creative content for a variety of vehicles as it affected multi-channel retailing on HSN and hsn.com. Responsibilities included:• Developed strong brand identity and helped to drive sales utilizing CRM data.•Assisted with product/personality launches through brand positioning.•Partnered with merchants, art directors and hsn.com team to develop creative pieces including package inserts, catalogs and web banners for search engines (msn.com, Google).

New Harbor Management/SCI Companies • Tampa, FL • Marketing Director • Jul. '00 – Oct. '00•Responsible for image and brand development for all New Harbor Management companies.•Identified new product channels of customer-focused goods and services. •Conceptualized, wrote and executed collateral and public relations strategies and marketing plans for various ventures.SCI Companies • Atlanta, GA • Marketing Communications Coordinator • Nov. '96 – Jul. '00Responsible for the marketing function as it involved all print media and PR.•Create, traffic and circulate corporate brochures, ads and direct mail pieces; write website content; trade show booth design and coordination; telemarketing project management. •All press and partner relations.

Responsible for all copy direction and newspaper advertising for the Southeast Division, consisting of 44 stores and 27 newspapers. •Duties included the execution of ads for all print media, press releases, company newsletter, broadcast and special projects and continuity in messaging. Supervised the monthly submission of copy for ads and signs. •Responsibilities included ad dispatch and management of the Copy Department.

Mba, Business Administration And Management, General

Bachelor'S Degree, Business Studies