Sandy Mok Email & Phone Number

Singapore

Singapore

• Managed and nurtured relationships with 14 key D2C accounts, driving 25% YoY growth in the D2C vertical, achieving 1.6x total revenue​ compared to 2022.
• Led end-to-end onboarding processes for five new key accounts, driving incremental revenue of $255k in H2 2023.
• Transitioned from 2 churned accounts (40% of revenue) to 4 actively growing key D2C accounts, contributing 80% to the D2C portfolio in 2023.
• Developed a comprehensive internal weekly tracking dashboard for D2C vertical revenue, measuring creative performance and budget pacing, and incorporated sales rigor for bottoms-up target setting, ensuring minimal WoW.
• Executed several media plans for key D2C clients, resulting in the largest upper funnel spends ($390k) within the vertical in Q4 2023.
• Partnered with Marketing Science and Client Solutions teams to execute a 6-month Brandformance project with key D2C clients, customizing measurement solutions (CLS & Split Test) and organized cross-regional (APAC.

Singapore

- Managed the Bags & Travel Key Accounts portfolio, including brands such as Cath Kidston, Universal Traveller and Gaston Luga, and accelerated Gross Merchandise Value (GMV) growth by 79% YoY.- Coordinated with key accounts on joint business plans and continuous seller participation in marketing activities to create the top-of-mind awareness such as key.

Singapore, Singapore

• Synagie is an e-commerce enabler that helps traditional businesses to shift their businesses online by providing end-to-end commerce enablement and fulfilment solutions
• Headed Fashion and Sports Category which consists of over 40 SMB brands and coordinated with brands to develop and implement e-commerce strategies including pricing, budgeting plans and regular business reviews to.
• Mentored accounts executives on e-commerce functions, solution selling strategies and product knowledge. This has allowed executives to better deliver on client needs and objectives which had led to an increase in.

Singapore

• Conceptualized a rebranding digital campaign for Futuro by producing a rebranding video and visuals for Facebook ads and coordinated with micro-influencers to promote the brand and collect product testimonials
• Spearheaded a Nexcare campaign to increase brand awareness by coordinating with Nanyang Polytechnic to be brand advocates for the campaign
• Curated content on 3M’s Nexcare and Futuro official Instagram account by liaising with creative agencies to ensure brand guidelines are met and expand the brand’s reach by working with high profile KOLs on product.

Singapore

• Destination Elite is an online travel agency showcasing and retailing luxury resorts and cruises
• Managed the brand’s social media presence by creating social media posting schedules, curating travel content and led a few marketing initiatives, such as arranging staycation giveaways.
• Create and distribute content such as blogs, infographics, videos and press releases on social media and news outlets (Men’s Folio, L'Officiel & WOW).
• Tracked social media engagement to identify high-performing ideas and campaigns for scalability and utilised Google Analytics to report competitive intelligence within the travel industry.

Singapore

Processes reservation by mail, telephone or central reservation systems referral. Also responsible to process reservations from internal department from the sales office, other hotel departments and travel agents. Essential to know the type of rooms well and their location and layout to provide recommendations to guests when they enquire about rooms.

Singapore

Rotated among the following sections of the front office during the first month of internship: - Group desk - Airline desk - Concierge/lobby host- Executive lounge Assumed the role of a guest relation agent at the front desk for the following 5 months. Main responsibility includes representing the hotel to the guest throughout all stages of the guest’s.

Bachelor Of Business Management, Business, Management, Marketing, And Related Support Services, Degree With Distinction

Activities and Societies: AIESEC

Diploma, Hotel/Motel Administration/Management

Activities and Societies: CCA - Futsal