• Managed and nurtured relationships with 14 key D2C accounts, driving 25% YoY growth in the D2C vertical, achieving 1.6x total revenue​ compared to 2022.• Led end-to-end onboarding processes for five new key accounts, driving incremental revenue of $255k in H2 2023.• Transitioned from 2 churned accounts (40% of revenue) to 4 actively growing key D2C accounts, contributing 80% to the D2C portfolio in 2023.• Developed a comprehensive internal weekly tracking dashboard for D2C vertical revenue, measuring creative performance and budget pacing, and incorporated sales rigor for bottoms-up target setting, ensuring minimal WoW forecast adjustments and accurate forecasting.• Executed several media plans for key D2C clients, resulting in the largest upper funnel spends ($390k) within the vertical in Q4 2023.• Partnered with Marketing Science and Client Solutions teams to execute a 6-month Brandformance project with key D2C clients, customizing measurement solutions (CLS & Split Test) and organized cross-regional (APAC, AUNZ, NA & EUI) knowledge sharing session to optimize measurement frameworks and strategies.

- Managed the Bags & Travel Key Accounts portfolio, including brands such as Cath Kidston, Universal Traveller and Gaston Luga, and accelerated Gross Merchandise Value (GMV) growth by 79% YoY.- Coordinated with key accounts on joint business plans and continuous seller participation in marketing activities to create the top-of-mind awareness such as key campaigns (Lazada Birthday & 11.11, Brand Mega Launches) and monthly feature points which resulted in outperforming monthly targets (achieved 1.3X vs target GMV)- Analyzed data, (including keyword searches and buyer purchase history), to understand buyer behaviour & proposed new initiative accordingly, identifying potential winners to increase sales for managed brands.- Designed marketing collaterals for brands to ensure promotion mechanics are clearly communicated to buyers and increase impact on overall consideration and conversion.

Synagie is an e-commerce enabler that helps traditional businesses to shift their businesses online by providing end-to-end commerce enablement and fulfilment solutions• Headed Fashion and Sports Category which consists of over 40 SMB brands and coordinated with brands to develop and implement e-commerce strategies including pricing, budgeting plans and regular business reviews to provide insights on account growth and post-campaign analysis to ensure that sales and merchandising opportunities are maximized• Mentored accounts executives on e-commerce functions, solution selling strategies and product knowledge. This has allowed executives to better deliver on client needs and objectives which had led to an increase in overall client satisfaction and retention

• Conceptualized a rebranding digital campaign for Futuro by producing a rebranding video and visuals for Facebook ads and coordinated with micro-influencers to promote the brand and collect product testimonials• Spearheaded a Nexcare campaign to increase brand awareness by coordinating with Nanyang Polytechnic to be brand advocates for the campaign• Curated content on 3M’s Nexcare and Futuro official Instagram account by liaising with creative agencies to ensure brand guidelines are met and expand the brand’s reach by working with high profile KOLs on product sponsorships resulting in a reach of >300k people on social media.

Destination Elite is an online travel agency showcasing and retailing luxury resorts and cruises• Managed the brand’s social media presence by creating social media posting schedules, curating travel content and led a few marketing initiatives, such as arranging staycation giveaways.• Create and distribute content such as blogs, infographics, videos and press releases on social media and news outlets (Men’s Folio, L'Officiel & WOW).• Tracked social media engagement to identify high-performing ideas and campaigns for scalability and utilised Google Analytics to report competitive intelligence within the travel industry.

Processes reservation by mail, telephone or central reservation systems referral. Also responsible to process reservations from internal department from the sales office, other hotel departments and travel agents. Essential to know the type of rooms well and their location and layout to provide recommendations to guests when they enquire about rooms booking. Other job duties include upselling of guests by promoting the benefits of higher room category to provide good guest experience and earn extra revenue for the company.

Rotated among the following sections of the front office during the first month of internship: - Group desk - Airline desk - Concierge/lobby host- Executive lounge Assumed the role of a guest relation agent at the front desk for the following 5 months. Main responsibility includes representing the hotel to the guest throughout all stages of the guest’s stay. Job scope includes determining a guest’s reservation status, identifying how long the guest will stay, checking in the guest by assigning rooms, assisting them to complete registration cards and accommodating special requests whenever possible. Also, it includes the identifying of guests’ unmet needs during checking-in and to suggest solutions through upselling them to higher category rooms. Other job duties also includes verifying the guest’s method of payment while following established credit-checking procedures and checking guest out by presenting the folio to them for the settlement of bill. Lastly, it is the carrying out of Pass Due Out (PDO) activities which refers to the inspection of due out rooms and updating the status in the system.