Sandy Morelli Email & Phone Number

 Collaborate with marketing to conceptualize, design, and execute integrated marketing campaigns, encompassing social media strategies, email marketing (eblasts), and SMS messaging, which significantly increased brand visibility and engagement while driving customer acquisition and retention. Stay informed about industry trends and conduct market research to identify emerging opportunities and threats. Develop and implement strategies to capitalize on market trends and consumer preferences. Utilize data analytics tools to provide actionable insights and KPI reports, aiding in data-driven decision-making. Implement website improvements and user experience enhancements, resulting in decrease in bounce rate and an increase in average session duration. Set up and maintain responsive customer support systems, reducing response time to customer inquiries. Manage all aspects of the e-commerce platform, including product listings, inventory management, and order fulfillment. Attend shows to network and stay updated on the latest market trends, resulting in valuable industry insights and connections that contributed to business growth. Led the successful planning, construction, and launch of the company's inaugural brick-and-mortar store, overseeing all aspects from site selection, construction management, vendor negotiations, and staffing, resulting in a well-received new retail venture. Collaborate with vendors and product development to design and develop innovative footwear products, assisting with the entire product lifecycle from concept to production Social media specialist skilled in crafting compelling content and leveraging influencer partnerships Provided essential support to the sales team by assisting with lead generation, customer inquiries, and order processing, resulting in increased efficiency and improved customer satisfaction.

Hershey, Pennsylvania, Us

Visit 6-10 accounts on a daily basis to ensure all Hershey company standards are executed as well as meet quarlerly sales objectives. Sell and maintain 100% distribution of all “authorized” Hershey Items in assigned territory. Ensuring flawless retail execution of Headquarter Sales and Merchandising Plans (Retail Execution Plan) with various retailers. Achieve all merchandising objectives through the effective use of Permanent Secondary Displays and other display vehicles established within the Retail Execution Plan Reporting of weekly activity, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory. Reporting of Daily activities through the use of tablets, submitting upon completion of each day. Responsible for Sales Territory - Varies due to territory size, number of retailers, and location.

Midvale, Utah, Us

 Provide support with building merchandise assortment and allocation strategies that generate high sales, profit and inventory turnover Assist in the development, coordination, and review of merchandise assortments by door/network Support in season management of the assortment including; space and sku management, product and store review and analysis with the overall objective of being responsive to developing trends, driving sales and profitability Collaborate with the stores team on the implementation of assortment, allocation, space and replenishment strategies Conduct merchandise analysis; reacts and recommends action on product, space and store performance Analyze sales performance and stock levels for key categories and classifications, recommend adjustments to future forecasts

Promoted to Manager of Store Operations position overseeing operational growth and enhancement for 100 retail and company stores while decreasing repair and maintenance costs and streamlining policy implementation to 550 person staff.  Administered transition to new Physical Inventory vendor improving the process for 100 stores. Increased count productivity, process knowledge, and shrink awareness for District Manager and store teams. Managed store opening and closing process resulting in the turnover of store spaces to either opening teams or landlords. Assisted with execution of fashion events synchronizing key item deliveries with charity and client driven store events.  Maintained Policy and Procedure manual resulting in fluid communication and policy discipline within corporate and stores.  Created new Store Maintenance policy providing a format for expense control, effective and prompt communication and follow-up, improved vendor relations and vendor management. Effectively reduced repair and maintenance expense while maintaining company standards. Contributed in system implementation migrating POS to the Triversity-SAP system.  Served as Operations Project Manager with highly publicized product launch and communicated operational procedures to all stores as well as tracking progress while troubleshooting customer orders.  Effectively monitored P&L expenses and identified cost cutting measures. Planned and oversaw team building exercise for annual Store Managers meeting which resulted in a positive, motivating, and educational experience for both corporate and store teams. Re-organized store supply program reducing unnecessary items and decreasing warehouse storage and supply costs. Enhanced store supply ordering process to user-friendly format and created limited budgets to prevent monthly over ordering.

Responsible for providing operational and administrative support to Senior Vice President of Consumer Direct, Group Vice President of Consumer Direct Operations, and merchant and operations teams of multiple-revenue stream business inclusive of retail and outlet stores, internet, catalog and call center.  Played key role in development of interoffice online Policy & Procedure manual collaborating with IT team to identify and define essential components. Directed the online policy launch. Oversaw store ADT alarm system policies and maintained database to ensure appropriate notifications. Managed District Manager travel expense resulting in prevention of over expense and identifying cost effective travel arrangements. Created monthly conference calls to discuss cost cutting measures. Facilitated the timely compiling, editing, and analyzing data from draft to distribution of weekly reports to prepare Senior Vice President’s presentation to executive management Performed a variety of key customer relation functions to maintain consumer loyalty. Proactively developed competitive analysis to facilitate implementation of retail and company store sales and payroll expense strategy. Liaison with District Manager and Store teams to track progress. Successfully coordinated and hosted numerous large District and Store Manager conferences creating itineraries, booking travel, venues, caterers, and media equipment.

Us

Provided high-level administrative support for a Vice President, two Associates and two Analysts of a well established investment bank.Generated letters and expense reports, scheduled appointments and conference calls, prepared research reports, set up all travel arrangements. Distributed highly confidential material to others throughout the firm. Significantly reduced time required to maintain and order supplies by implementing ordering schedules enhancing the productivity of support staff.Enhanced and developed creative presentations for on-site and off-site meetings.Created and directed Administrative Assistant committee which improved the fundamental support provided to executives by recommending solutions for administrative problems.

Fashion Merchandising Management A.A.S, Fashion Merchandising

Office Assistant Diploma, Office Assistant/Buiness/Administrative

Fashion Merchandising Management