Sandy O'Dell Email and Phone Number

I leverage over 30 years in planning, creating, and implementing marketing and lead generation programs to consistently reinforce brand, and generate greater visibility, increased leads, and higher revenues for clients. SOS Marketing and Sales Communications' services include conducting research to uncover client value and inform brand communication; authoring articles and white papers to establish thought leadership; developing and executing marketing campaigns; training clients on appropriate sales approaches; and spearheading new customer acquisition strategies.Most recently, I worked with the Wellesley Hills Group (now Rain Group) as a Senior Consultant for service and technology companies seeking to expand their client base beyond repeat business and referrals. On my clients’ behalf, I distilled client messaging through primary research; conducted sales outreach; designed and delivered public and on-site seminars; developed white papers, articles, and presentations to demonstrate industry intelligence; and wrote sales copy for print and web to broaden the universe of customers.I began my career in direct mail marketing with the American Management Association (AMA) - a global leader in management development and training. As General Manager of AMA's Self-Paced Learning Division, I tripled the number and retention rate of corporate customers, and negotiated synergistic partnerships with universities, libraries, and professional associations to increase profit threefold in less than three years. When I served as Vice President of Marketing for United Way of Massachusetts Bay, I secured key marketing partnerships that redoubled brand visibility and strengthened brand messaging. Following 9/11, I orchestrated The Walk for Unity with Boston’s Radio community to raise funds for the families of local victims.