Sandy P. Email & Phone Number

Yongsan-Gu, Seoul, Korea

Seoul Dragon City as Cluster Director of Sales & Marketing @ Complex Accor Hotel with 4 different Accor Hotels, Seoul.• Complex Accor Hotel with 4 different Accor Hotels, Seoul with 1,700 Rooms and large Complex Convention Hall, and also managing Marketing team, PR, Distributions channels. Plus, Catering and Event which is focusing on corporate FIT and MICE. inbound, Int’l MICE, Event and Convention for Catering business with over 35 Sales staff and 8 Marketing staff @ Complex Accor Hotel, Seoul Dragon City• 1,700 Rooms and Complex largest Convention Hall, In charge of Sales & Marketing for Corporate, Inbound, OTAs, Partnership, Entertainment, MICE, Event team.• 2018, 2019 Achieved 110%. 123% of KPI (120B, 130B) for Sales and Marketing, Events, Catering,• In charge of 4 hotel’s brands, 11 outlets, Entertainment venue (SKY KINGDOM) for Marketing & PR, Digital Marketing.• Managed 4 hotel brands, convention sales marketing planning director with 150B KPI• Managed Large-Scale Convention Facilities up to 5,500 participants with usage of over 1,500rooms, A total of 1,700 rooms Accor complex 4 hotels, rooms for corporate, FIT, Inbound,Commercial, MICE, banquet convention sales• Targeted for MICE business with usage of 1,000 room daily and over 5,000 participates for events• Derived revenue management to all pricing with market demand and strategy action.• Managed to all Marketing and PR, Digital Marketing team, Set up for Sales and Marketing’smanning and KPI, Managed Event Planning team, all CORPORATE (Local & RFP), INBOUND, OTAs, MICE Accounts for Local and Overseas, 2018 Apr ~ 2021 May: Managed both MICE, Catering & Wedding, Event management: 2018 BQ budget with 18 billion (over 109%) / 2019 Catering budget 19 billion (over 128%)

RYSE autograph collection- Marriott Int’l Pre opening project for Sales and Marketing Role of Director of Sales and Marketing for opening Hotel. • Set up all segment’s budgets for MICE, Corporate, Wholesales, E commercials. Catering• Set up for Sales and Marketing’s manning and KPI• Set up targeted accounts for each segment• Managed all Corporate, Wholesale, MICE lead and develop new RFP, local contract, MICE Groupand others, Event Planning team, Derived for all MICE Conversion ratio• Managed all CORPORATE (Local & RFP), INBOUND, OTAs, MICE Accounts for Local and Overseas• Derived revenue management to all pricing with market demand and strategy action.• Managed to all Marketing and PR, Digital Marketing

Seogwipo, Jeju-Do, Korea

• Developed and handled all of Korea's outbound market to jeju island in all segments, OTA, Travel agency, Airline, MICE, Corporate promotions; PR, Digital & Marketing Plan, Marketing budget plan and action.• Development of a 200 capacity’s event venue MICE segment account and attraction of events – board meetings with pharmaceutical companies and academic societies, targeting MICE combined with the size of the Incentive group venue, establishing KPI goals, and establishing a party strategy• Establish brand development, concept, and initial strategic building operations• Establish a sales strategy for each segment KPI setting and corresponding account setting in the room Corporate. FIT. MICE, Event catering, OTAs, Inbound• Establishment of direction and strategy according to hotel name, establishment of first strategy for introducing INFINITE Pool in Korea• Working with Opening Hotel Budget, setting monthly & annual revenue targets, and developing strategies for all sales & revenue segments• Team member management – individual and field goal setting and performance management, task coaching • Sales & Marketing Training – Efficient Customer Management, Need Identification, Continuous Relationship, Market Hotel Positioning• PR, Digital Market Plan Establishment A plan to increase the business confirmation rate. Establish and coach sales manuals, including customer wow inspection• Sales & Marketing Department Basic Work Manual Set – Up as a New Hotel Open Member• Developing and pricing products for room and banquet promotion, and establishing customer enterprise management membership plans• Targeted to develop new accounts for all segment (Cor, MICE, Inbound, OTAs) every month and reviewed Q.• Controlled periodic sales blitz, sales calls, and confirmation of local contract for FIT, RFP, MICE, event schedules

• Korea's first Director of MICE tile, focused on overseas MICE development, participated in regular overseas MICE trade shows, attended Marriott Monthly MICE sales missions, and developed and established MICE accounts for domestic as well.• Managed the MICE marketing plan for the hotel to include sales targets based on market analysis• Targeted to develop new accounts for all segment (Cor, MICE, Inbound, OTAs) every month andreviewed Q.• Focused on attracting large-scale Inbound group and MICE events of 800 to 1,500 people bycontinuously targeting MICE PCOs in Hong Kong and Singapore, all AP incl Korea• Controlled periodic sales blitz, sales calls, and confirmation of local contract for FIT, RFP, MICE,event schedules• Planned and attended to all of overseas trade show such as Marriott’s Sales mission, IMEX(EU &USA), ITC, IT&CS, Develop and design attractive offers and packages for Guests, travel agents andcorporate clients Create the hotels sales activities plan• Expanded new customer acquisitions and manage contacts with existing Guests and key contactsof PCOs, Event Planners, Managing One Source, Meeting Broker, Cvent, Hotel planner, Conventionand Exhibition Centre yearly planning event with MICE Sales Team.• Monitor offers, options and discounts for repeat bookings for groups, congresses and seminars inclose cooperation with the Group Coordinator• Worked closely with each group's meeting planner regarding menu planning, agenda setting,hotel meeting services, hospitality amenities and special VIP requests.• Communicated and enforce contractual agreements pertaining to meeting space, food andbeverage, and special concessions.• Managed and created the detailed MICE event orders to meet the specifications of both the clientand hotel. Assist in development, design, and implementation of custom menus.• Managed MICE accounts and create a team and KPI based on development of new accounts

• Set up to New Hotel’s opening Marketing trends, Account Territory for MICE, Corporate, Wholesales• Development of New Accounts, New Market• Managing daily sales plan of Sales Team, Trainer of Sales, Catering team, Management eachsales manager.• Managed Corporate Segment with 3 sales managers: all of corporate account’s Handle such asOverseas & Local Pham & medical, IT, Semi Industry, Airlines, Bank & Finance, Heavy Industryaccounts• Management w/ RFP accounts such as Samsung, LG, Hyundai & Kia Motor,• Airline contact w/ FINNIAR, Atlas & Polar, Hawaiian Airline, BA, American Airline, UPS.• Managed MICE accounts with 2 sales managers: Medical ASSN (Others including Dentist,Oriental Medicine, and Pharmacist ASSN) such as Pfizer, GSK, Novartis, MSD, BMS, Bayer, Baxter,Lundbeck, etc. Government, Association, OTAs, all of Governments, Embassy.• Managed Wholesales with 1 sales manager - Inbound, outbound, all of Local & Overseas OTA accounts. Managed catering sales team w/ each above Segment. Management w/ Marketingand Digital Team w/ OTAs management• Planning and implementing Open Sales Manning• Five-year sales marketing budget power establishment and each team member KPIestablishment and strategy establishment• Establish and implement specific strategies for each hotel segment• Development of all accounts related to MICE in Incheon for 5 years, development of 1200accounts, and continuous business execution• Plan and execute specific management strategies based on analysis of the number of uses perindustry for MICE over 5 years. Establishing a partnership with Songdo Convensia based onspecific MOUs and implementing a win win strategy when a large venue is needed• After identifying the schedule of all events under the Incheon Regional Government, establishinga detailed implementation plan, conducting regular events and maintaining a continuousrelationship

Oakwood Premier Coex Center, Seoul