Responsible for strategic planning for private equity firm and family office.

Responsible for corporate worldwide implementation of Microsoft Enterprise Project Management system on-time and under-budget. Defined corporate operations processes, customized EPM and trained over 200 users.

Responsible for development and implementation of branding and marketing strategy, product offerings and positioning, advertising and creative campaigns for the leading online sampling company. Developed and executed customer marketing plans including print and online advertising, trade shows and direct mail targeted at leading CPG and consumer-centric clients resulting in 200+ online sampling programs.Launched and managed affiliate program at 80% less than budget resulting in 12,000 consumer members in two months.

InfoScan Tracking Product Management, Core ChannelsOverall responsibility for $250MM syndicated information products in food (Stop & Shop, Publix, etc.), drug (Walgreens, CVS) and mass merchandise (Target, WalMart, Kmart) channels.Managed five member product management team.Supported client service (sales) with marketing materials, client presentations, trade shows and contract negotiations for major CPG customers including PepsiCo.Director, InfoScan Tracking Product Management, New ChannelsStrategic and P&L responsibility for $20MM convenience store and liquor information tracking products including negotiating with retailers (7-Eleven, Speedway, Circle-K, etc.).Directed development and marketing of new convenience store tracking products resulting in retention of $60MM of sales including Anheuser-Busch and Phillip Morris.Conducted new channel opportunity analysis to determine strategic corporate expansion plans and executed Beta of new channel tracking service.

Led cheesecake reinvention initiatives of immediate consumption cheesecakes, resulting in $30MM sales.Developed television advertising campaign for entire baked good product line including creative and copy strategy, media selection and spot production.Associate Product Manager, Pies and Seasonal SeriesResponsible for $60MM pie business; identified $1.5MM savings for FY98.Led major new product line initiative, Seasonal Series*, resulting in $700K incremental profit, including P&L, R&D, packaging, production, consumer and trade promotion.

Responsible for P&L management, forecasting, promotions and new product development for $315MM wet wipes businesses including Huggies® and Kleenex® Cottonelle®.Analyzed market dynamics (consumer behavior, competitors, diaper penetration) and launched economy baby wipes in Latin American markets. Developed worldwide wet wipes volume forecasts and determined asset allocation and expansion plans. Trained with sales team, including in-store promotions, slotting of new products, stocking shelves and shelf resets of regional Chicago stores, including Dominick's.

Member of national nonprofit organization dedicated to providing quality education in America's most under-resourced schools.Earned the highest possible commendation of "Clearly Outstanding" on all eight Texas Education Agency Teacher Appraisals.