Sandy Scearce Lutton Email & Phone Number

Washington, Dc, Us

Nashville, Tennessee, Us

Pivotal Moments Media is a multi-media platform focused on creating inspiring content and eduction to strengthen mental fitness.

• Developed personal branding strategies for individuals to establish their message and build a platform for their legacy.• Identified target audiences and implemented tailored marketing campaigns to reach them effectively.• Utilized strong communication skills to coach clients on enhancing their online presence and visibility.

New York, Ny, Us

Washington, District Of Columbia, Us

Washington Speakers Bureau (WSB) is the premier lecture agency for the world's most powerful voices. WSB provides audiences with access to the most diverse, compelling and inspiring talent on the speaking circuit. As Chief Revenue Officer, • Built a go-to-market strategy that drove historically high double-digit growth through the transformational strategic alignment of sales, marketing, and CRM.• Transformed the marketing department from a traditional model of branding and advertising to a sales lead generating engine.• Integrated CRM, marketing automation, and content management technology so marketing and sales teams could coordinate customer engagement at the most effective time in the buying journey. The result was increased customer loyalty and the highest revenue in the history of the company.• Diversified the revenue stream with innovations such as WSB Direct Connect, a DIY online platform where customers can directly hire speakers. Introduced brand management services for speakers to increase their bookings. Mined WSB’s event database to deliver information on speaker performance, content, and audience appeal unavailable from any other source.• Raised profitability of the speaker portfolio with a new pricing structure. Combined the WSB’s institutional knowledge with financial data to align pricing more closely with the market.• Built an improved business forecasting mechanism to meet stringent Securities and Exchange Commission requirements for publicly-traded companies.• Led company rebranding effort to design a visual identity and voice that projects a modern, bipartisan brand. Launched a new website optimized for improved conversion rates.• Launched the viral #speechmoves online campaign to celebrate the power of speech and raise the profile of WSB and its speakers. Campaign garnered 40 million impressions the first week.

Chicago, Il, Us

Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd., one of the world's leading organizations of independent audit, tax and advisory firms. Grant Thorton has revenues in excess of $1.7 billion and operates 59 offices. As Director of Business Development & Sales Operations, I Contributed to a significant increase in Grant Thornton’s national sales revenue during my leadership tenure—from $60M in fiscal year (FY) 2012 to $90M in FY 2013 and $100M+ in FY 2014. I led the sales and marketing team of 60 professionals and was responsible for sales force effectiveness, planning, reporting, quotas, training, compensation, and recruiting:• Designed and executed sales forecasting, planning, and budgeting, with a $10M operating budget.• Served as executive counsel to the Head of National Sales. Advised on aligning the department with corporate priorities, including increased profitability, organic growth, and expanded capabilities.• Designed and implemented innovative sales training to drive cultural change to align with corporate strategic initiatives.• Collaborated with an outside consultant on a customized training program to establish consistent business development processes that supported revenue growth and increased profitability.• Established performance measurements and performance management programs.• Assisted in the design and rollout of Microsoft Dynamics CRM tool.

Chicago, Il, Us

My keen interest in strategizing with companies on their long-term growth emerged during my business development role at Grant Thornton. I was able to work with non-profits as well as publicly and privately held companies in a variety of industries. I observed the decision-making process at various stages in the business life cycle and helped organizations define a path to sustained growth.• Led business development in the mid-Atlantic region to introduce audit, tax, and consulting/advisory services to public and private companies.• Generated revenue in all practice areas and increased Grant Thornton’s brand awareness in the marketplace through community outreach and aggressive networking and prospecting.• I was named Grant Thornton’s top sales person for multiple years in a row. • Built and maintained client relationships through long-term account strategies.• Developed marketing and targeting strategies for various industries, including technology,government contracting, and not-for-profit organizations.• Served as lead client relationship executive on three Fortune 500/1000 clients.• Managed strategic partnerships with key private equity firms and other investor relationships.

Net2000 Communications Inc. provided broadband telecommunications services. The company offered internet, data, and voice telecommunication solutions to large and medium sized businesses. As Business Development Manager,• Achieved 100% of my quota on a regular basis as direct sales representative before being promoted to manager in the channel sales department.• Responsible for revenue growth and retention of the reseller channel.• Recruited and managed new and existing agents. Conducted training, assisted with contract negotiations, attended client/prospect meetings, and cultivated and grew new revenue streams.• Advised agents in strategic business plan development.• Managed more than half of the company’s Top 20 agents.

Columbia, Sc, Us

Fortran Communications offered communication system integration services to media and communications sectors. As Senior Account Manager, • Responsible for new client acquisition for a full suite of telecommunication solutions, including complex phone systems, and cable and fiber infrastructures.• Generated 63% of company’s commercial revenue in 1999.

Metrocall provided wireless personal communications to business and consumer markets.As Sales Manager,• Managed all retail store locations in the Mid-Atlantic, with 25 direct reports.• Recruited and trained inside sales executives.• Developed retail store marketing campaigns.• Managed the company’s highest grossing retail stores.

Mba, Finance

B.B.A., Marketing