Sandy Spielmaker Email & Phone Number

Wayland, Michigan, United States

Greater Grand Rapids, Michigan

Led initiatives to meet evolving market demands for CPG clients ranging from small businesses to Fortune 100 companies. Guided and applied direct-selling industry best practices for organizations of varying sizes, including start-ups to billion-dollar enterprises, within the industry. Nurtured companies through crises and navigated companies through.

Led $500M global revenue generation by creating strategic sales plans, structuring and aligning the organization, delivering on core strategies, expanding leadership development, and driving growth across 11 global markets. Achievements include a 10.2% revenue increase, improved field training, award-winning online tools, and record-breaking leadership.

Developed innovative solutions and strategies, aligned company structure, professionalized sales approaches, and pioneered training efforts which led to sales of $200M for a direct seller custom jewelry company.

Developed the global leader development strategy, implemented training and business consultation programs, and shaped sales policies for the $11.2B company.

Increased revenue by over $200M by implementing strategic business insights and restructuring teams to align with key business objectives. This approach drove sales growth that outpaced industry benchmarks, fostering innovation across departments and modernizing the business model. Results included $100B in sales, achieved by a 500-person team and a.

Oversaw a $25M division of a $435M outdoor recreation company, leading four acquisitions and driving significant improvements in customer base, gross margins, and operational efficiency. Achievements include launching innovative products, increasing plant efficiency, and enhancing employee culture, resulting in improved profitability and business.

Responsible for $300M division of a carpet cleaning leader, launching 5 new products to reclaim market leadership, revamping advertising and branding, and partnering with Purina for co-branding and e-commerce initiatives.

Oversaw all sales, marketing, and distribution outside North America, devising strategies for mainstream market entry and securing distribution with the UK's largest electrical customer, Curry's, which accounted for 18% of total sales.