As a Member of IIA’s Analytics Expert Network I am part of this leading group of analytics thinkers, dedicated to the sharing of knowledge and best practices to improve the collective discipline of professional analytics. We know establishing a successful analytics function requires investment in talent, data, leadership, tools, platform, and culture and that to help organizations along this journey requires practical, independent and experienced advice.

I teach a Business Analytics elective course in the MBA Program through the Farmer School of Business. In this course, you will be exposed to some of the most common, sophisticated marketing measurement techniques in use today. Effective business and marketing strategies are rooted in data. The best business leaders use data to plan campaigns and then measure their effects on the backend. They learn from the past to inform future actions. With advancement in technology came the ability to collect and store more data than ever before. This data has become more granular across all dimensions, allowing for new analytics techniques to be applied and deeper insights to be generated. The course is designed to provide business professionals the foundation they need to visualize data to tell a compelling story that drives a call to action. Students learn how to apply analytic techniques to data, but we focus more on how to identity the real problem to be solved and the interpretation of the output.

At the Center for Analytics and Data Science we are committed to providing experiential learning opportunities for all learners. We are the bridge between the classroom and a students first career move. My main responsibilities included:* Driving data and quantitative literacy across campus - all students, regardless of major, needs to be able to understand data. I designed workshops around Data Analytics and Technical development. * Establish Miami University as a go-to resource for analytics needs in the region - through corporate relationships, I identified opportunities to utilize faculty and students to support analytic problems faced by our corporate sponsors.* Develop a professional development training program - data informed decision making is a skill needed in every industry. Through CADS we created a mini-certificate program geared toward working professionals interested in deepening their analytics skills.

Responsible for delivering value by being a trusted advisor both internally at dunnhumby and externally with our clients. Define and drive innovation in order to maximize client value. Inspire the organization by managing a team of analysts: coash, train, and inspire my team in order to expand their skills and responsibilities; manage resources in order to maintain balanced workloads; an advisor and advocate for my team members' career growth; recruit quality analytical talent for dunnhumby.

Responsible for maintaining and creating behavioral segmentations. Business analyst responsible for designing, training, and implementing customer behavioral reporting capabilities. Generate solutions designed to helping clients understand their essential customer.

Client Solutions Lead for 20-25 CPG clients. Responsible for designing solutions to answer clients business questions. Role centered around having a foundational level understanding of our data solutions (our data assets as well as what data we do not have access to), deep understanding of our Insights capabilities, as well as a base knowledge of our Communications and Media strategies and vehicles and our organizational engagement teams roles and responsibilities as it relates to clients. Armed with this knowledge my role was to design the appropriate customer first solutions for clients

Helped lead the Insights team. Responsible for over 30 CPG clients, as well as a team of 7 analysts. Role included overseeing the custom insights work delivered to CPG clients as well as the training, mentoring, and leading of the broader insights community.

Responsible for designing, executing, and delivering custom insight work to CPG clients. Managed team of analysts who were also responsible for custom insights projects. Developed our original "Controlled Store Test" store matching and back end analysis processes. Developed our original "household matching" process, as well as the backend analysis. Developed custom behavioral and integrated (attitudunal+behavioral) seg,imitations for clients. Analyzed effectiveness of in and out of store marketing activities. Owned analyzing effectiveness of online media cmpaigns and CRM programs.

Owned designing and analyzing effectiveness of list based pricing programs, targeting specific customer segments/groups. Developed market match capabilities, as well as household level matching capabilities. Performed ad hoc retail insights projects. Worked on promotions analysis from a retail perspective. Mentored new hires as they joined the team.