Yiping Sun Email & Phone Number

Shanghai, China

Building TikTok’s messaging product.• Wrote product requirements, designed A/B tests, and tracked metrics in Messaging, Groupchat, and Stickers function using effective product analysis to optimize user experience; met more than 40 division requirements• Worked closely in a team of Content on users’ camera functionality to launch the “Try Effects” camera, secured a patent for “Picture Exchange,” obtained a patent in converting voice messages to video, and combined visual effects with stickers• Lead a research group to investigate values within group chats; collaborated with data analysts to conclude on user behaviours, implemented strategy to distribute group chats in video comments, and redesigned the UP page of group chat to expand the number of group chats and enhance core group chat setting’s capacity• Participated in the Lunar New Event (DAU 700 million); established the “Red Envelope Activity” in TikTok’s DM tab

Shanghai, China

Work at TikTok Shop Affiliate Partner, to help to match products and creators properly.• Cleaned and reordered turnover data for Affiliate Partners using Excel and MySQL; generated data visualizations using Tableau; utilized Figma to create a monthly ranking list of transaction volume for posts and live videos on TikTok• Established creator training programs; leveraged MySQL to identify eligible creators that align with business requirements; facilitated communication with creators and merchants to form strategic partnerships; achieved an increase of over 110% in gross merchandise value for the quarter ended• Compiled the standard operating documentation for interns’ onboarding procedures to improve team efficiency by 3 hours per person through excellent oral and written communication skills

Beijing, China

Talent acquisition (reached and attracted passive job seekers for high-level positions) Recruitment process• Arranged 90+ interviews in total and successfully hired 10+ full-time employees including 5+ senior positions• Communicated with business partners and completed the recruitment process in a timely manner; responsible for needs assessing, resume sourcing, cold calling candidates, and arranging interviews

Bachelor'S Degree, Honors Mathematics, Statistic (Business Specialization)

High School Diploma, 4.0/4.0

High School Diploma, 3.8/4.0