Clients: Estée Lauder Group (China - Travel Retail), La Prairie, L'Occitane, Bank of Communications (Hong Kong), Asia Miles, Rakuten Securities, AAX (Digital Asset Exchange)• Digital Marketing - Worked closely with cross-functional teams to drive marketing initiatives and assisted in developing content and layouts for the company’s websites and social media platforms• Data Analysis & Insights - Consolidated and analyzed digital advertising data to provide actionable insights and recommendations for improving campaign ROI• Campaign Optimization - Optimized ad campaign performance including both client campaigns and in-house branding campaigns (via Google SEM & GDN, Facebook and LinkedIn platforms) through continuously analyzing campaign metrics, and making strategic adjustments• Campaign Monitoring & Tracking - Implemented ad. tracking and performed health check to ensure campaign progress• Account Management - Provided business teams with professional advice on campaign planning, account structure, and strategy recommendations• China Social & Digital Platforms Engagement - Leveraged extensive experience with key Chinese social and digital platforms, including WeChat post design, Mini Program user flow and experience, as well as content for Xiaohongshu• Operational Support - Created keyword proposals and tailored ad copy content for effective campaign execution

Clients: Asia Miles, HSBC, Hang Seng Bank, SunLife• Data Analysis & Insights - Delivered market insights to prestigious clients by conducting both quantitative and qualitative 10+ activities like online surveys, focus groups, forums per month to synthesize brand strategies• Market Research - Conducted research topics in areas of products & services evaluation, customer journey, digital transformation initiatives (i.e. Asia Miles: Rewards Website revamp, Unlock More Miles App (Blockchain Technology); HASE DORI chatbot, cardless ATMs) and A/B testing, pre/post marketing campaigns evaluation and analyze data to draw actionable insights• Customer Relationship Management - Enhanced customers satisfaction by running brands’ loyalty communities and initiating marketing activities including curating promotional video filming, newsletters, eDMs and incentive arrangement• Project Management - Provided excellent customer service and regular updates to clients on the progress of projects

• Conducted market research on media market and generated insights report to synthesize potential market opportunities

• Managed and ran digital media campaigns on official Facebook page (HKT Education)• Provided product solutions and daily support to clients

Sectors: Clothing & Garments• Conducted market research and competitor analysis • Developed and executed digital marketing initiatives on social media channels including Facebook and Instagram