• Spearheaded the 2023 launch of a luxury beauty brand on e-commerce platforms, driving nearly threefold sales growth.• Led teams to achieve and surpass sales targets, consistently delivering high-impact projects on time and within budget.• Developed and executed long-term commercial strategies to ensure brand health and sustainable market share expansion, resulting in sustained year-over-year growth of over 30%.

• Consistently achieved over 30% annual sales growth since 2021 by implementing targeted marketing strategies. • Developed and executed short to long-term commercial strategies to ensure brand health and expand market share consistently. • Successfully led the expansion into new e-commerce markets in 2022, significantly boosting brand awareness. • Transformed negative growth into a 20%+ increase in new customer acquisition through innovative online campaigns and a revamped strategy.• Optimized supply chain and inventory management, maintaining healthy turnover for multi-million-dollar stock annually.

• Drive revenue and market share for different category.• Implement ecommerce strategies to meet financial target and effectively accelerated sales growth by YTD 35% in 2020.• Develop long-term strategic relationship for key accounts based on market trends, including product merchandising, seanonal sales planning, promotion coordination and inventory management. • Analyze marketing data to track sales trends and identify opportunities for growth.• Conceptualize digital marketing initiatives, analyze data and measure results.• Plan exclusive product, O2O event, promotions, and marketing-related campaigns to increase market share.• Project expected sales volume and profit for new merchants development and projecting.

• Develop and complete the first product launch through the biggest E-commerce channel TMall (天貓) for French luxury company in China. • Implement effective marketing campaigns in Chinese-speaking area to achieve sales performance. • Manage key accounts and new merchants to drive continuous sales.• Analyze weekly/monthly sell-through and product returns to forecast and adjust sales strategies.• Coordinated on the issues during the seasonal showroom period.

Mainly responsible for the brand of art education which has nearly 300 franchises in 123 cities in China.• Brand Event Planning- Lead the project planing and proceeding.- Negotiate with cooperation units, business partners, and sponsors- Develop O2O events to amplify the marketing effect - Administer media planning and promoting documents- Organize the cross-department coordination and communication- Prepare budget statements and managed expenses under budget constraints- Evaluate the cost-benefit analysis of the project• Brand Image Management- Develop the brand image and brand segmentation strategy to exert the advantages- Manage the brand identification system and upgrading program • New Product Launching Planning- Plan product positioning, ran the competitive analysis and managed the brand image- Develop marketing strategies and campaigns

• Develope and implement public relations projects• Program business proposals, implementation proposals, and event coordination planning• Execute and lead high profile events and conferences• Prepare budget statements and manage expenses under budget constraints• Manage cross-industry cooperation projects• Handle media, press and public relations issues• Project Achievement- 3 Year-End-Parties - 6 Consumer Activities - 3 Customized Exhibitions- 1 Brand Event - 2 seminars