Sandy Williams Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Toronto, Canada Area

- Contest management of prizing as part of the Lindt's sponsorship of the Toronto International Film Festival and the Rogers Cup, including contacting winners, sourcing secondary size prizing, arranging flights and accommodations for grand prize winners. Consumer recognition for exceptional service and outstanding experience.- Attended monthly interdepartmental product development meetings, issued minutes and coordinated updates by team members prior to subsequent meeting.- Data management of UPC codes and timely updates on ECCnet as Category Captain ensuring accurate sharing of product data with trading partners.-Trained to use Nielsen Answers. Consequently monitor activity for all seasonal and everyday accounts involving Nielsen MarketTrack Gold Data analysis. - Served as bilingual Consumer Affairs Agent and Manager, responded to consumer inquiries and product related issues on CRM system, driving incidents to a resolution by engaging Quality Assurance groups in manufacturing countries. Produced reports for Executive Management.

Toronto, Canada Area

- Demonstrated strong project management skills while supporting three Customer Marketing Managers with the recognized exceptional execution of marketing programs through design of material, sourcing product samples and code creation.- Consistent customer focus by coordinating regular updates to Company intranet site. Portal site used globally by colleagues and accessed daily by over 100 national sales representatives as a resource tool.- Improved distribution process by implementing a shared calendar and formalizing requests. Responsible for a 50% reduction of single item distributions. Decreased freight costs notably.- Collaborated with Account Managers to collect and compile Seasonal sell through data by account; analyzed performance and discussed recommendations with Customer Marketing Manager.- Led design and production coordination of trade ads, sell sheets and other marketing collateral while consistently meeting timelines, maintaining brand integrity and corporate Go-To-Market strategies.- Liaised French translation of selling tools and proofread artwork to ensure accuracy.- Successfully orchestrated national distributions of marketing collateral, to field sales team within tight timelines. - Facilitated evaluation of third-party co-packer and service levels, implemented change to supplier; achieved 3% savings along with substantially improved service levels.- Developed and instituted a process to release error-free Company price lists, resulting in improved efficiency, time savings and a significant cost savings over the previous year.- Managed the implementation and maintenance of all Company brand logos on a virtual database which improved the efficiency in obtaining logos by Account Managers for customer advertising.- Oversaw trade budget of 1.1M, including budget planning and monthly forecasting. Educated team members, hosted monthly team meetings. Detailed monitoring resulted in reallocating funds to more strategic programs.

- Supported Brand Managers in the execution of consumer promotions and brought to life brand sponsorships through the organization of grassroots programs. Participated in weekly meetings, liaised creative approval for print and online use.- Led the production of samples for consumer sampling opportunities, managed inventories and provided program recommendations which resulted in maximizing opportunities and reduced waste.- Coordinated the procurement of promotional prizes from overseas manufacturer, placed orders, approved artwork and monitored deliveries ahead of scheduled events.- Identified, redesigned and documented an automated process for issuing coupon UPC codes for department and replaced an inefficient, manual process. Process improvement was eagerly adopted by administrative team.- Provided administrative assistance to a Brand Team, Director of Marketing and General Manager. Scheduled and attended meetings, completed minutes; arranged conference calls; prepared expense reports and created PowerPoint presentations for global meetings.- Spent 6 months on assignment with Human Resources and Global SAP Implementation team.- Collaborated with SAP team to compile end-user curriculum, processed student enrollment consisting of 500 employees, produced reports using PeopleSoft System to identify module training requirements and monitored class attendance.- Maintained the personnel filing system for Human Resources. Anticipated needs of team by ensuring new hire, employee promotion and performance review documentation was filed promptly allowing Generalists and recruiters to perform their roles efficiently.

Marketing Certificate

Education record