Sandy Yao Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

El Segundo, California, Us

Leading digital product management and UX for Justfab Global, Shoedazzle, and Fabkids.

El Segundo, Ca, Us

• Led and managed a global team across 3 locations (LA, SF, Barcelona), including 7 PMs, 4 UX Designers to deliver customer facing features across three brands - Justfab, Shoedazzle, and Fabkids.• Focus on the end to end shopping experiences of three separate brands, including acquisition, registration, navigation, search, product page, reviews, ugc, loyalty programs, checkout, and payments.

El Segundo, Ca, Us

El Segundo, Ca, Us

• Led the successful high-profile global launch and debut of Rihanna’s SavageX.com garnering so much attention, it required a queuing system to allow users to wait to get into to the site to shop, which brough viral attention.• Drove Subscription Strategy initiative that led to immediate impact and rapid improvement to engagement and loyalty.• Led a nimble cross-functional team through the first year of site’s existence, focused on the end to end shopping experience, including acquisition, registration, navigation, search, product page, reviews, ugc, loyalty programs, checkout, and payments.

El Segundo, Ca, Us

• Managed team of 2 PMs overseeing Fabkids.com end-to-end consumer facing experience.• Led the rebranding of entire fabkids.com, while executing a full pipe of funnel optimizing AB tests, improving site conversion and business metrics.

West Hollywood, Ca, Us

• Incubated a strategic shopping innovation initiative from concept to functional prototype. • Managed remote cross-functional team across Argentina, Poland, Denver, Vancouver, and Los Angeles to build a native app that targeted Millennial + Gen Z females audience at the intersection of content and commerce. Acquired by Future in 2022, a British Media company, best known in the fashion industry for acquiring Marie Claire

Santa Clara, Ca, Us

• Managed team that conceptualized, built, and launched a D2C video platform for families to relive and share their vintage home movies. • Built iOS native app (mobile and ipad) and web application for accessing, editing, and sharing vintage home movies, including a new “Snapshot” feature that allowed users to create pictures and animated gifs from their old home movies increasing engagement from 3% to 18% through social sharing.

Co-founded and launched an ecommerce startup focused on theme-based flash sales. TrendyBlendy was a fast fashion destination where the modern girl on the go can discover new trends, and find inspiration to expand her wardrobe. Launched May of 2013.

Brisbane, California, Us

• Responsible for the strategy and vision stylist experience including all social selling tools, and business enablement tools across web and native apps. • Launched a gamified dashboard aimed to motivate and reward S&D stylists to continue forward in their journey of leveling up in their personal business. Stella & Dot is a San Francisco based social selling company whose mission is to revolutionize entrepreneurial opportunities for women. Stella & Dot is profitable, backed by Sequoia, and has paid out over $500 million in flexible earnings to our 50,000 independent business owners in 6 different countries.

Bentonville, Arkansas, Us

Sr. PM responsible for incubating and launching a new social e-commerce subscription business, Goodies from conception through launch. Led a nimble startup-like labs team to design, develop, and launch a full end-to-end subscription e-commerce business in record time. Oversaw end-to-end experience including the front-end customer experience, custom inventory and order management designed for assortment customization and subscription box batching, adminstrative tools for user and loyalty management, reviews moderation, vendor management, as well as systems integrations with warehouse and fulfillment, cart, tax, sales reporting. Also responsible for evaluating and setting up various 3rd party tools such as payment processing, customer service, bug tracking, development project management, crm, social loyalty, and web application hosting.

Los Angeles, Ca, Us

Product Manager responsible for improving the online shopping & browsing experience and innovating ways in which a social fashion community can integrate with commerce and change the way people shop online.• Managed the largest cross-functional team at ModCloth of 8-12 engineers, UX designers, UX researchers, business data analyst, QA, and project manager executing on customer-facing initiatives and scaling demand• Led product design and development for site navigation redesign, SEO improvements, filters, pre-order, shop our outfits, private sales, product zoom, and more.• Drove major impacts to the business through simple UI improvements such as increasing e-mail registration by 14x/month by making simple UI improvements in the registration flow and making UI improvements to the Be the Buyer Program leading to an immediate 30% increase in user participation.

San Jose, Ca, Us

• Product Manager for the Visiontyping Team, worked with UX designers and UI engineers to prototype and explore directions eBay should take the user experience.• Led the Experience Engineering team in finessing product features and interactivity to deliver the best user experiences, then built production ready components to be integrated into larger initiatives.

San Jose, Ca, Us

• Led the creative production of the Canadian French Site Migration and Launch at eBay.• Coordinated with cross-functional teams to ensure a successful launch, including project managers, engineers, and linguists.• Managed interdepartmental creative requests and triaged User Experience bugs, designing solutions for implementation.

New York, Ny, Us

In my role as Associate Web Producer at Time Inc., I led the monthly online publication of Business 2.0 Magazine. • Collaborated with editorial and design teams to ensure high-quality content delivery.• Implemented strategies to increase online visibility and engagement.• Analyzed website metrics to optimize user experience and drive traffic.