Sandy Yap Email & Phone Number

Singapore

Singapore

Singapore

Singapore

My job includes maximizing the exposure of Park Hotel Group's of hotels within South East Asia. I represent the hotels by working with corporate companies, travel management companies, travel agents, wholesalers, and meeting planners through South East Asia. Responsible for driving RFP solicitations from corporate clients into PHG properties, either directly or through their nominated business travel intermediary. My position requires consultative sales approach acting in partnership with both the corporate client and their travel intermediary to form a strong "tripartite" relationship, thereby developing the revenue opportunity and market share for our hotels and PHG. Main responsibilities include Regional Account Development, Business Travel Account Development, Conference & Event Sales, Leisure and Wholesalers' development, Hotel Relations, Industry Participation, Budget preparation, and other duties.

Singapore

I was responsible for developing new business and servicing of existing accounts for corporate segment. My portfolio includes servicing German, Swiss, Italian and Austrian companies. Job scope includes active solicitation of key accounts to generate direct sales. I assisted our Director of Sales & Marketing in implementing strategies/action plans to generate room revenues for the corporate segment.

Singapore

I was responsible for business development for potential clients on recruitment needs for industries in Engineering, R&D, Electrical, Electronics, Semiconductor, Healthcare and Insurance. I had to conduct sourcing of candidates to match the skill sets. Upon carrying out the interview process, I assessed candidates’ skill levels and to manage offer procedures including reference checks assisted by the HR staffs, salary recommendations.

Singapore

As the Assistant Director of Sales, I assisted the Director of Sales & Marketing in implementing effective marketing and sales programs. Supervising a team of six sales personnel in developing new business and servicing of existing accounts for corporate and MICE sector, my job scope included managing department functions, recruiting, motivating, developing, training and assessing the performance staff with emphasis on instilling a high performance culture to achieve outstanding business results. My main responsibility included servicing of corporate accounts and developing new portfolios (handles European based companies with head-quarters in Germany, Switzerland, Italy, Belgium). The annual sales target in year 2002 to 2006 was achieved. I had proven excellent track record in achieving the annual sales of 4.3 million in rooms’ revenue for year 2006.

Singapore

Reporting directly to the General Manager of Alkaff Mansion, I headed a team of 5 Sales personnel, being responsible for the Sales and Marketing function of Alkaff Mansion. My job included developing strategic product development and marketing communications. The team’s main focus was to generate revenue from banquet sales in various sectors such as weddings, MICE and corporate. In my capacity, I was responsible for the servicing of major corporate accounts, government bodies, travel agents and meeting, incentive, conference & exhibition companies supporting business of the organization. I was also given the opportunity to plan the department’s annual budget.

Singapore

I was first employed as Catering Sales Manager for 5 months. Subsequently, I was given the opportunity to transfer to corporate sales as Sales Manager. My main job was to service corporate accounts and develops new portfolios (handles American based companies with the main responsibility to achieve the given sales target.

Singapore

I was promoted to Catering Sales Executive after two years as Sales Coordinator in 1997 and subsequently promoted to Catering Sales Manager in one year’s time. The main responsibility was sales of banquet space. I handled all sales enquiries and site inspections with event organizers, conference organizers, wedding couples and corporate companies. Once the events were confirmed at the hotel, detailed planning and main execution of the events were required.

Advanced Certificate In Learning And Performance, Aclp

Diploma, Tourism Management

This 3-year course covers Hotel Management, Travel Agent Management, Food & Beverage Service Management, Transportation Management.