We empower brands to drive direct sales in the international market. Specializing in student housing (PBSA, Co-living, BTR), we build WeChat Mini Programs that provide students with a seamless, familiar experience for interacting with the operator. Our unique SaaS solution simplifies the complexities of the Chinese digital ecosystem, making it easy for operators to engage their target audience, convert leads, and collect valuable insights.

Implemented and managed an Extranet/Intranet CMS/PMS system, listing over 1 million beds on the platform.Built the CMS/PMS and CRM from scratch, leading over 100 feature/product changes for CRM and CMS/PMS.Successfully managed major project transformations, including the implementation of four CMS/PMS and CRM systems, localization in 12 languages, rebranding, and API integrations.Provided end-to-end booking journey solutions, including payment gateways.Conducted daily operational data performance reviews, including weekly and yearly comparisons, conversion rates, booking numbers, and revenue analysis.Led the supply team in London, managing key partner relationships and expanding the partner network from 50 to 250 accommodation partners, gaining access to over 500,000 beds across the UK and Ireland.Established and led a team of 4 in Bangalore, India, to manage property listings and supply partner processes for the EMEA, USA, and AUS markets.

As the head of property listings, my responsibilities extended beyond maintaining strong relationships with existing accommodation partners and ensuring stable revenue growth. I also focused on expanding our portfolio by onboarding various types of accommodations. This involved close collaboration with the tech team across different regions to develop a new Property Management System (PMS). Understanding the intricacies of the booking process, property listings details, and partner requirements was crucial in this endeavor. Together, we successfully built the initial version of the PMS tailored for smaller to mid-sized partners in the UK and Ireland. Although it was an initial version, it marked a significant milestone in our journey of PMS development and partnership enhancement.Job Responsibilities Enhance Supplier Portfolio: Expand the variety of accommodation providers for top universities worldwide, aligning with business needs.Contract Management: Efficiently manage contracts with service providers.Global Exposure: Onboard accommodation partners in the UK and Ireland.Value-Added Services: Onboard suppliers offering additional services such as taxi, groceries, travel, etc.Lead Generation Monitoring: Oversee the lead generation process to ensure optimal utilization of services from new providers. Document processes and communicate them to the Sales team to streamline the booking process.FTE Training: Provide training to FTEs on recommended properties (Train-the-Trainer - TTT).Performance Dashboard Optimisation: Optimise performance dashboards, tracking metrics such as MTD, YTD, YOY, and MOM.Site Operations Management: Manage the site operations team for global property listings.

Since the beginning of 2017, I transferred to the supply team in London. In this position, I focused on managing bookings for the top 20 UK supply partners, ensuring a sales revenue growth of over 25% year-on-year. I collaborated with the finance and data teams to plan and budget, forecasting financial targets and stretch targets. Additionally, I refined the OKRs into departmental KPIs and set SMART KPIs for the team, encompassing both team and individual performance metrics.

As the second employee of Student.com, I played an integral role in its early growth, witnessing the company's expansion from a small team to nearly 400 employees.Spearheaded the establishment and growth of the business from ground zero, elevating annual bookings from 88 to an impressive 12,000 within the fourth year, generating more than $10 million in revenue.Built the Sales & Service team from scratch, assembling a team of 7 team leaders and 5-10 sales agents in each team, ultimately scaling up to a robust workforce of 70 individuals.Achieved remarkable success in 2016 with over 10,000 bookings, contributing to more than 300% revenue growth every year since its inception.Managed multiple teams across different regions, including UK South, UK North, London, the USA, Australia, and Europe, each achieving impressive conversion rates with low cost exceeding industry standards.UK - UK South, UK North and London (3 teams, 10 booking agents in each team) - Conversion Rate > 26% - 8000 bookingsUSA - 2 teams -Conversion Rate >10% - 2200 bookingsAUS - 1 team -Conversion Rate> 30% - 1800 bookingsEU - 1 team -Conversion Rate>10% - 200 bookings