Digital Marketing Specialist
Current• Perform full spectrum of e-commerce key account management and backend sales and marketing operations for all online platforms• Coordinate and work closely with key e-commerce partner (Lazada, Shopee) to ensure smooth execution for online brand launches, promotional campaigns etc• Involved in all promotional campaigns (6.6, 7.7 Sale) on various online platforms through setting up mechanics, submissions of promotions, updating of creatives (banners, copy)• Content creation, copywriting and advertising marketing assets in the form of copy, video and images• Conduct, review and analyze e-commerce livestream consistently in building an entertaining (and profitable) shopping experience, thereby secure a high return on investment (ROI) (in terms of sales and revenue)• Responsible for overall e-commerce ad performance