Sandy Choo Email & Phone Number

Singapore

• Perform full spectrum of e-commerce key account management and backend sales and marketing operations for all online platforms
• Coordinate and work closely with key e-commerce partner (Lazada, Shopee) to ensure smooth execution for online brand launches, promotional campaigns etc
• Involved in all promotional campaigns (6.6, 7.7 Sale) on various online platforms through setting up mechanics, submissions of promotions, updating of creatives (banners, copy)
• Content creation, copywriting and advertising marketing assets in the form of copy, video and images
• Conduct, review and analyze e-commerce livestream consistently in building an entertaining (and profitable) shopping experience, thereby secure a high return on investment (ROI) (in terms of sales and revenue)
• Responsible for overall e-commerce ad performance

Singapore

• Managed and execute social media marketing strategy
• Perform customer/market research and monitor competitor activity
• Identified market demands, building and enhancing e-commerce branding (Shopify, Shopee, Lazada)
• Drive quality traffic to social media, ecommerce platform (organic & paid ads) to increase conversion rate (sales and brand promotion)
• Designing and implementing creative marketing strategies to disseminate content
• Increase website’s visibility through SEO and PPC advertising

Singapore

• Managing, planning, and execution of digital campaign, FB Ads to increase brand awareness (website, FB, IG, YouTube, Telegram, Shopee); generating a 12% increase in the company’s sales revenue
• Maximized e-commerce sales in line with company sales targets (Shopee)
• Increase in overall CTR in terms of ads formatting (reels, single image, carousel), creative content creation, audience targeting and strong CTA
• Content creation in photography & video editing (website design, posters, banners, social media posts)
• Conducted market research and analyse campaign performance using Google Analytics

Malaysia

• Performed market analysis and research market trends
• Produced creative, well written and appealing content to drive and optimize sales marketing communications to targeted market
• Managed and oversee social media accounts and respond to any digital queries
• Achieved business goals through digital marketing & online marketing activities

Malaysia

• Conducted market analysis and research market trends
• Handled social media account and online advertisement
• Reviewed and analysed success of past campaign to optimize future success

Certified Digital Marketing Professional Uk (Dmi), Digital Marketing

Activities and Societies: Content Marketing Social Media Marketing SEO Paid Search (PPC) using Google Ads Display and Video Advertising.

Bachelor Of Applied Science - Basc, Foods, Nutrition, And Wellness Studies, General, 3.32

Math Program Completion Diploma, Mathematics

The Kumon Method of teaching was created by Toru Kumon, who believed in helping children to assimilate challenging materials and knowledge.