Sandy Almendarez Email & Phone Number

London, Gb

I develop and implement strategic content plans for SupplySide’s editorial content, client-sponsored content development, community content and conference content, and I supervise the content leaders accountable for execution of the content plan. My scope includes the SupplySide brands, SupplySide West, SupplySide East, SupplySide Fresh, SupplySide Supplement Journal and SupplySide Food & Beverage Journal. For these brands, I evolve and developed new content strategies, products and revenue streams, and I am a key contributor to overall business unit strategic growth and leadership. I’m accountable for the GP/OP performance for the Insider P&L, and I work closely with the SVP, SupplySide and other leadership team members to achieve high performance in GP/OP at portfolio roll-up.

London, Gb

I strategically lead the content team in the U.S. supply portfolio for Informa Health & Nutrition with a deep understanding of the target industry and guidance on innovation in content delivery.I manage the initiatives of the content team, which includes the two media brands Natural Products Insider and Food & Beverage Insider, each with their distinct audiences within the supplement, and food and beverage supply chain industries. I also lead the team of content drivers who create the in-person and online conference programs for the SupplySide/Food ingredients North America brand.I serve as one of six members of the leadership team of the Phoenix-based Informa office, where we collaborate to provide strategic initiatives to build and maintain a positive office culture and environment.

Phoenix, Az, Us

As editor in chief and public face of Natural Products Insider, I was responsible for creating and overseeing high-quality and actionable content for Natural Products Insider's audience. I oversaw an award-winning team of editors and contributing writers to serve a B2B audience of manufacturers and marketing of health and nutrition products including supplements, functional foods and beverages, and personal care products. I also managed initiatives to leverage SupplySide conference speakers’ expertise in print and online platforms for ongoing audience engagement and in-person audience at the events.

Phoenix, Az, Us

In this role, I reported on the natural products industry on a daily basis, delivering news as well as in-depth magazine pieces on market drivers and forces that moved the supplement, functional food and beverage, and personal care CPG industries. I created additional editorial content for Natural Products Insider, such as slide shows, image galleries and infographics.I led the production processes for the creation Natural Products Insider print and digital magazines, including editing, ad placement, art direction coordination and ensuring deadlines were met.

Prison Living Magazine was a publication to encourage and improve the lives of incarcerated individuals through the U.S. As editor of PLM, I worked with the editor in chief, who was the incarcerated face of the magazine, as the outside editor who had access to more research and technology to produce content that would help aid prisoners. I worked with incarcerated individuals to gather content via USPS, edit and produce magazine content. I crafted features on inspirational stories of people who had found meaningful lives within prison as well as those who were no longer incarcerated.

I wrote and edited articles for "The Arizona Black Pages," "The Arizona Jazz Magazine" and "The Nevada Black Pages." I managed external contributors as well as the team of interns from Arizona State University, helping to ensure that articles met the tone of the publications and were sensitive to the needs of the communities they served. The Black Pages are local directories of Black-owned businesses to help consumers identify products and services offered from this community. The Black Pages, as print publications in the early 2000s, featured both a business directory and a selection of articles that helped Black people connect with and support their communities within Arizona and Nevada. The Arizona Jazz Magazine featured a directory of local jazz venues and live shows, as well as articles covering the jazz scene in Arizona.