Lead Account Director for CDK's business relationship with assigned automotive/heavy truck companies (OEMs) in the United States. Rebuilt relationships with key OEM's using enhanced engagement processes, and an expanded planning process with CDK product, development, and marketing, resulting in improvements in completing OEM integrations. Introduced OEM-specific Dealer Councils, involving OEM executives and dealers with significant footprints within OEM and CDK portfolios. Created and delivered quarterly updates, involving metric-driven pulse of the CDK pillar. Improved OEM satisfaction levels with CDK, where previously they were in need of significant repair.

Launched a boutique automotive shopping and buying concierge service, achieving a clientbase growth of 400 clients within the first year. Designed branding, business plan, and developed all social/digital promotions, resulting in a 30% increase in online engagement. Utilized relationships with approximately 75 dealers nationwide, of all franchises, to deliver optimal, hassle-free experiences, maintaining a 98% client satisfaction rate.Automotive Consulting Expert/Council Member – Recruited by various insight/research entities, I engaged in ad-hoc projects based on my varied automotive roles, adhering to strict confidentiality guidelines.

A Fin-tech digital retailing start-up, AutoGravity set out to change the way cars are purchased online. Through an app and web-based platform, AutoGravity matched customers with lenders and dealerships and enabled a transparent, customer-driven shopping & purchase experience. Utilizing my diverse automotive industry experience and broad & steep automotive dealer relationships, I helped steer the pursuit of ideas as part of the company's digital retailing vision. Contributing to many cross-functional incubation efforts, I helped guide the greater teams' understanding of the automotive industry landscape and provided insights regarding automotive dealer mindsets. Working in a Business Development & Dealer Success capacity I on-boarded a significant number of dealers onto the AutoGravity platform, while providing proof of concept to a number of strategic pathways. I designed from scratch and delivered a company-wide training module on the automotive landscape, helping to mentor members of the broader team in understanding the industry and automotive OEM forces at work. Part of a large company layoff as the firm wound down its business.

Accountable for all success metrics for the brand in varying geographies in Southern California, including the Los Angeles, Palm Springs, Las Vegas and San Diego DMA's. Managed teams of up to 10 + Senior Sales & Service executives, as well as Digital Marketing consultants and multiple After sales key support personnel; this included overseeing lead & digital management, regional & local advertising, wholesale, market development, and all fixed operations optimization elements for the company and its dealers. Top OEM executive overseeing relationships with up to 55 dealerships in the Los Angeles, Las Vegas and Southern California DMA's.

Strategy and execution leader for all Hyundai Motor America Experiential events and sponsorships in the U.S. Leading large teams of direct & agency resources, our team was responsible for strategy and execution of award-winning initiatives including national & regional Auto Shows, NCAA College Football Sponsorship Activation, PGA Sponsorship, Motorsports, Grammy Recording Academy sponsorships, dealer meetings and audience platform- based experiential activations.

An F&I Provider and Management Consulting company, EFG is the sole licensor of the WalkAWAY job-loss insurance product in the U.S. and that was privately licensed for Hyundai under the name Hyundai Assurance. Recruited by the CEO to drive revenue and establish benchmarks for the company in relationship-based selling.

Managed multiple geographies during Saturn’s growth years, via successive promotions resulting in higher volume geographies. Guided strategies for Tier 2 and Tier 3 marketing and digital initiatives, and spearheaded market expansions by dealers during unprecedented growth for the brand.Led teams of district sales, service, and parts managers, and our geographiesconsistently led the network in wholesale, customer satisfaction scores, and dealer facility image enhancements.