Brand Strategy Solutions, Training and Advice for Greater China and Asia. Red Spider Asia builds strategy for the New Brand World.Red Spider believes the New Brand World has killed Old Brand Theory. People are no longer captive to a brand’s message, and how we address effectiveness needs to change accordingly.In this rapidly changing world, “FIRE!, AIM, READY?” is no way for a brand to effectively engage their markets. Instead, strategists and the tools they use need to be flexible and join in the fight through any door, at any point.In this fluid world, media agencies create TV ideas, brand owners create events, and Hollywood actors are writing ads..idea creation will come from anywhere. Strategists can wail and moan – or wade in.One thing we notice, time and time again: it doesn’t take long when confronted with a frenzy of brainstorming possibilities for people to lose their strategic track, and need anchoring as to which possibilities are the most effective to pursue. There is no “one way” – so we apply a range of methods that help brand owners and their agents navigate this New Brand World more easily and maximise brand effectiveness at every stage in the planning cycle.Red Spider, always “Passionate, Provocative and Professional” have designed this new flexible approach after 25 years pioneering brand strategy thinking around Asia and the world, with projects all over Asia and workshops in Hong Kong, Shanghai, Tokyo, Singapore and Bangkok.Specialties: Consumer Understanding, Brand Strategy, Creative Opportunity, Research & Training across China and Asia.