Sandy Cassell Email & Phone Number

Boston, MA, US

Acton, Massachusetts, US

• Partner with executive management, senior leaders, functional departments, managers, and employees to plan, develop and implement internal communications including executive messages, town hall meetings, organization.
• Advise, consult, plan, write, edit, and determine the appropriate mix of internal communication channels.
• Provide communications support as needed for HR-related programs and campaigns in Total Rewards, Talent Acquisition, Talent Management, Diversity, Equity, and Inclusion (DEI), and to HR business partners.
• Identify topics, create a plan, assign, write and/or edit content for our monthly, internal newsletter, The Insider.
• Plan/coordinate/support a variety of events including Global Town Hall Meetings, “Stay Connected” Leadership and Employee Virtual Meetings, and Employee/Management Video Updates, etc.
• Support change management projects through clear, concise communications with specific call-to-action measures, e.g., introduction of new, companywide HRIS implementation.

Waltham, MA, US

Responsible for planning, implementing and tracking marketing communications programs for the industrial metals markets and support of the handheld instrumentation business. Includes support of new product introductions and enhancements; development of Marcom tactics to meet marketing objectives including print and electronic collateral; print and on-line.

Amsterdam, Noord-Holland, NL

• Collaborated with colleagues and stakeholders to support marketing communications efforts including brand adherence, messaging development, collateral development, fulfillment and support of special design and template.
• Facilitated internal communications activities for global employees and stakeholders. This included e-newsletter, intranet, and internal social media efforts.
• Maintained responsibility for all marketing communications-related processes and tools.
• Managed third party creative and production vendors to realize smooth project implementation within set targets and objectives.

Amsterdam, Noord-Holland, NL

• Based on the annual marketing communications plan, managed a wide variety of global projects from initiation through to delivery, ensuring commitment to targets and objectives outlined in project briefs to achieve.
• Led and participated in a broad range of marketing communications activities including branding, messaging, positioning, naming, collateral development, style guide development, event support, search engine.

Amsterdam, Noord-Holland, NL

• Executed internal marketing communications projects, coordinating efforts within Philips’ overall corporate communications strategy.
• Supported efforts and programs in external communications.
• Member of the merger and post-merger integration team during the sale of Agilent Technologies Healthcare Solutions Group to Philips Medical.
• Wrote and edited a bi-weekly, global e-newsletter to twenty thousand Philips Healthcare employees.
• Owned and maintained the Philips Healthcare Corporate Marketing Communications Intranet site.
• Content manager for Philips Healthcare Global Intranet site.

Santa Clara, CA, US

• Developed and executed all strategic employee internal communications plans and activities in consultation with the Customer Services Division general manager.
• Created messaging and presentations for communication to worldwide division employees by entity management.
• Supported design and copywriting needs in the generation of external product and promotional literature and other marketing materials.
• Acted as business consultant to division managers in their preparation of internal employee messages.
• Managed and directed the work of external vendors hired to support marketing programs.

Houston, Texas, US

• Developed and executed all strategic employee internal communications plans and activities in consultation with the Customer Services Division general manager.
• Created messaging and presentations for communication to worldwide division employees by entity management.
• Supported design and copywriting needs in the generation of external product and promotional literature and other marketing materials.
• Acted as business consultant to division managers in their preparation of internal employee messages.
• Managed and directed the work of external vendors hired to support marketing programs.

Houston, Texas, US

• Created and coordinated administrative processes and projects in support of the division general manager and his staff.
• Interfaced with a diverse group of worldwide managers and their staff members.
• Coached and mentored administrative staff members on procedures and actions.
• Assessed administrative staff hiring needs and screened potential candidates on behalf of the management team.
• Authored job descriptions for administrative openings and led the recruitment/interview process for all permanent, non-exempt administrative candidates.
• Hired, trained, and managed assignments of temporary employees.

Houston, Texas, US

• Managed projects, databases, and deadlines pertaining to the ranking/stock option process, the stock award recognition program, and executive level salary review processes.
• Coordinated the details and logistics of the HP Way employee survey for MPG HQ employees.
• Coordinated logistics and activities pertaining to the HP summer intern program.
• Conducted new employee orientations.
• Created an employee handbook as a resource for all new hires on the Andover site.
• Notified and delivered presentations to employees newly eligible to participate in the company stock and 401K benefits programs.