Reaction is a Stanford global partner community and fund solving the toughest global problems.• Founded by 205 Stanford alumni across 47 countries. 49% are CEO’s and founders.• Mission is to improve a billion lives, this decade, by investing in companies that can scale world-changing innovations.• Investment verticals include Climate, Health & Innovation Equity.www.reaction.global

- Led customer marketing with Impossible Foods’ largest accounts and partners (existing & prospective), across both Retail and Foodservice, to drive mutual growth and business goals.- Built B2B marketing function, leading strategy & execution of 1:many campaigns that generated 25K+ MQLs annually (160% growth) via owned (Email, Events) & paid (Digital, Print) campaign, leading to 800+ account wins & $3M in incremental revenue (2023).- Increased revenues by $10M+ & win rates by 55% w/ 10x ROI via 12-month, multi-channel campaign with top 100 account prospects, leveraging direct outreach (enabling sales team), owned channels (Email/Website), paid media, channel partners & industry placements.- Launched 50+ co-marketing campaigns w/ customers incl. Starbucks, Walmart, Burger King, Delta, Kroger & more - increasing awareness & expanding adoption of Impossible products.- Managed $10M+ annual marketing budget and programs.- Built and led team of 5.

- Built marketing strategies, leveraging consumer insights & market analyses, to guide company marketing plans and to pitch marketing strategies & ideas to top customers & partners.- Managed reporting and dashboard processes, utilizing Hubspot, Salesforce and other tools to track intent, win rate & pipeline; running A/B tests on messaging and creative to optimize performance. - Led creation of enablement materials and templates for Sales team to utilize with direct outreach, producing and maintaining a toolkit to utilize for various selling scenarios. - Led robust measurement for all marketing programs to analyze impact & inform future strategies, incl. conversion, sales impact, ROI, creative & messaging performance and key media metrics.- Led a team covering our North America business (US & Canada).

Investor in climate tech, food & ag, while studying full-time at Stanford GSB

- Account Growth: Partnered w/ Sales & Commercial teams on account partnerships to drive mutual business growth. - Marketing: Led regional digital media strategy covering marketing, company, financial and business.- Partnerships: Oversaw strategy and execution of cross-sector partnerships to achieve business and sustainability goals.- Sustainability: Led sustainability strategy connected to business goals and key pillars (Water, Recycling, Climate & more).- Strategy & Planning: Implemented new strategic business planning process with 5 country teams.- Led 19-member team across Singapore, Malaysia, Vietnam, Cambodia & Myanmar.

- Sustainable Operations: Oversaw Coca-Cola’s re-entry into Myanmar (based locally for 2+ years) ensuring best-in-class sustainability and human rights practices were integrated throughout local operations of 2 plants & 1300 staff.- Marketing: Oversaw Coca-Cola Myanmar's establishment of digital media channels covering marketing, company, financial and business.- Innovation: Led new beverage innovation project coordinating R&D, financials & value chain analysis, consumer test, marketing strategy and supply chain.- People: Hired & trained new 5-member team in Myanmar while establishing Coke's new operations in the country.