𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬• As an organising committee member for the department/centre's annual conference/symposium, successfully ran hybrid (in-person and online) events attended by over 450 participants in 2023 and over 800 participants in 2024, including academics, social service practitioners, government employees. The events garnered extensive media coverage each year, including print and digital articles, television broadcasts, radio interviews, across prominent media outlets (e.g. The Straits Times, CNA, TODAY).• Act as the main liaison between the department/centre and ministers’ offices when extending invitations to ministers for events. This involves writing the invitation letters, corresponding with the ministries, drafting speeches, and securing approvals from the Dean/President in accordance with NUS SOPs.• Develop comprehensive event timelines encompassing speaker invitations, communications, and media outreach• Write event briefs and collaborate with the NUS Office of University Communications to draft press releases and issue media invitations. Manage media enquiries, coordinate interviews during events, and proactively monitor news coverage and address any inaccuracies. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠• Lead 360° marketing communication campaigns to enhance visibility of events (e.g. conferences, seminars, roundtable events)• Establish the department/centre's branding by developing templates that ensure consistency in all communications while overseeing social media, EDMs, and website• Achieved a 60% growth in the research centre’s Facebook followers from 2022 to 2023 to expand its reach • Demonstrated high performance in advertising, notably achieving a $0.02 CPV for a video on the centre’s funding support from MSF and Tote Board• Contribute to content creation, including news commentaries, report design, and presentations

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁• Secured $70K worth of marketing investment from Gardens by the Bay in a co-branding campaign with Samsung, including a “Pocket Garden” exhibition within Flower Dome, and was commended for initiating a unique collaboration with digital artists to promote Samsung’s flagship tablet through their digital drawings of the Gardens𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀• Co-led the overall planning and execution of the go-to-market strategy and management of a $80K budget for a flagship tablet launch campaign, and achieved sell-out targets during the pre-order and launch• Oversaw the marketing campaigns for tablets, wearables, and mobile accessories, including BTL marketing (social, display, search, EDM, push and in-app banners, brochure) and ATL marketing (TVC, print ads, OOH)• Managed the overall marketing communications for Samsung apps and services (Samsung Pay, Samsung Members) to drive increase in registered and active users, including securing $100K funding from GrabPay for a campaign which achieved an average of 126% daily increase in Samsung Pay registered users during the 1-month campaign period• Produced a video to capture the Gardens campaign highlights and was involved in the whole process, from pre-production (talent sourcing, storyboarding) to post-production (interviews, voiceover recordings)𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀• Collaborated with partners to maximise marketing opportunities on their platforms, including major telco operators (Singtel, M1, Starhub), online partners (Lazada, Shopee), and electronics stores• Explored new partnerships (Fitness First, Viu, Microsoft, National Library Board) to sustain product lifecycles during Covid-19 disruptions• Worked with the social media manager to form connections with KOLs and content partners (Mediacorp artistes, The Smart Local, Night Owl Cinematics) to create creative content and tap on their wide reach

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀• Directed the marketing strategies and execution of end-to-end major e-commerce campaigns (11.11, Black Friday) in a regional role that collaborated with teams based in Korea, China, Japan, Indonesia, Malaysia, which achieved new sales records including the 11.11 event in 2018 that saw a sales volume of over $10M• Negotiated and acquired $8K worth of sponsorship from Häagen-Dazs to drive engagement for an event• Planned marketing content for traditional (print ads, radio) and OOH (in train panels) ads, including scriptwriting and coordination of voiceover recordings, while working closely with SPH and SMRT• Participated in a special project, Qoo10 Power Sellers, that showcased the stories of merchants who established and built their businesses from the ground up with Qoo10 and grew their followers to over 80K𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Supervised a team of 5 staff and planned the overall category marketing strategy to increase category sales by 20% within a year to $5M/month and updated content daily on the website and mobile app• Planned brand campaigns and collaborated with a variety of merchants including FMCG, Digital, Beauty, Baby brands (e.g. Johnson & Johnson, Acuvue, P&G, Unilever, RB, Abbott)• Prepared deployment of weekly EDMs and mobile app push notifications and increased the average click-through-rate for push notifications by 50% to over 10K clicks• Organised social media contests to drive social media engagement and optimised digital marketing performance (Facebook, Instagram, Google Ads, Yahoo)