Sandy Chen Email & Phone Number

Singapore

Singapore

• 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬
• As an organising committee member for the department/centre's annual conference/symposium, successfully ran hybrid (in-person and online) events attended by over 450 participants in 2023 and over 800 participants in.
• Act as the main liaison between the department/centre and ministers’ offices when extending invitations to ministers for events. This involves writing the invitation letters, corresponding with the ministries, drafting.
• Develop comprehensive event timelines encompassing speaker invitations, communications, and media outreach
• Write event briefs and collaborate with the NUS Office of University Communications to draft press releases and issue media invitations. Manage media enquiries, coordinate interviews during events, and proactively.
• Lead 360° marketing communication campaigns to enhance visibility of events (e.g. conferences, seminars, roundtable events)

Singapore

• 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁
• Secured $70K worth of marketing investment from Gardens by the Bay in a co-branding campaign with Samsung, including a “Pocket Garden” exhibition within Flower Dome, and was commended for initiating a unique.
• Co-led the overall planning and execution of the go-to-market strategy and management of a $80K budget for a flagship tablet launch campaign, and achieved sell-out targets during the pre-order and launch
• Oversaw the marketing campaigns for tablets, wearables, and mobile accessories, including BTL marketing (social, display, search, EDM, push and in-app banners, brochure) and ATL marketing (TVC, print ads, OOH)
• Managed the overall marketing communications for Samsung apps and services (Samsung Pay, Samsung Members) to drive increase in registered and active users, including securing $100K funding from GrabPay for a campaign.
• Produced a video to capture the Gardens campaign highlights and was involved in the whole process, from pre-production (talent sourcing, storyboarding) to post-production (interviews, voiceover recordings)𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀

Singapore

• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
• Directed the marketing strategies and execution of end-to-end major e-commerce campaigns (11.11, Black Friday) in a regional role that collaborated with teams based in Korea, China, Japan, Indonesia, Malaysia, which.
• Negotiated and acquired $8K worth of sponsorship from Häagen-Dazs to drive engagement for an event
• Planned marketing content for traditional (print ads, radio) and OOH (in train panels) ads, including scriptwriting and coordination of voiceover recordings, while working closely with SPH and SMRT
• Participated in a special project, Qoo10 Power Sellers, that showcased the stories of merchants who established and built their businesses from the ground up with Qoo10 and grew their followers to over 80K𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆.
• Supervised a team of 5 staff and planned the overall category marketing strategy to increase category sales by 20% within a year to $5M/month and updated content daily on the website and mobile app