Sandy Diao Email and Phone Number
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Sandy Diao phone numbers
I'm Sandy Diao, a full-stack growth executive with a track record of scaling user bases from zero to millions of monthly active users and revenue. I specialize in user acquisition and growth strategies for emerging technologies, utilizing data, insights, and experimentation across product, marketing, and sales-led models to hit revenue targets. With over a decade in the field, I've driven growth for giants like Facebook/Instagram, leading full-funnel growth programs for over 200 million users, and also was the first B2B growth hire at Pinterest where I helped acquire our first million business users. As the first hire at an IoT startup backed by Sequoia Capital, I built a consumer tech product from scratch and took it to market globally. At Indiegogo, I built a $250M GMV business through international market expansion. I was the first growth hire at Descript, a Series C Open-AI backed generative AI startup where I drove triple-digit annual growth rates. I'm also the founder of Drift International, a growth advisory focused on early stage teams.Get in touch with your growth questions: sandy@startdrift.com
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Faculty, InstructorUc Berkeley College, Stanford, And ReforgeUnited States
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FacultyUc Berkeley College Of Engineering Jan 2024 - PresentBerkeley, Ca, UsI'm teaching Growth Marketing for Aspiring Entrepreneurs on campus this fall: https://scet.berkeley.edu/students/courses/growth-marketing/Previously taught Growth Marketing Masterclass through SCET Professionals Programs: https://scet.berkeley.edu/professional-programs/introduction-to-growth-marketing/ -
LecturerStanford Continuing Studies Aug 2023 - PresentStanford, Ca, UsI'm co-teaching the course BUS 144 — How to Create and Grow a Startup: For Fractional and Full-Time Founders in the summer '24 semester.Previously created and taught BUS 144 — Growth Marketing: Effective Strategies for Acquiring Users and Revenue in '23 summer semester.
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PartnerReforge Mar 2024 - PresentSan Francisco, Ca, Us -
FounderDrift International Jun 2018 - PresentNewark, Us• Advise founding teams on early traction, scaling product market fit, and growth strategies.Send me your growth questions: sandy@startdrift.com -
Board Of AdvisorsDecode May 2022 - PresentSan Francisco, California, Us• Advising Decode, the largest student & professionals community focused on tech innovation across UC Berkeley and Stanford. -
Board Of AdvisorsPrompt Inversion Ai Jul 2024 - PresentHelping build a customized future of enterprise AI implementation. -
InvestorIovc May 2022 - PresentSan Francisco, California, Us -
AdvisorFlowgpt Jan 2023 - PresentSan Francisco, Us -
AdvisorAnswersai Jan 2024 - PresentSan Francisco, Ca, Us -
Growth AdvisorGoodwater Aug 2024 - Nov 2024Burlingame, California, Us -
Director Of GrowthDescript Feb 2021 - Mar 2024San Francisco, Ca, UsFirst growth hire. Manage a cross-functional growth team that owns company revenue. • Define user activation and run experiments through notifications and product surfaces to increase ties to monetization propensity and revenue outcomes.• Increased SEO traffic by 36x within 12 months, making it the top source of revenue.• Innovated an influencer referral acquisition loop making it one of the top three channels of new revenue. -
AdvisorKarat Financial Jan 2023 - Dec 2023Los Angeles, Ca, Us -
Business Growth Program LeadFacebook Jun 2019 - Feb 2021• Drove B2B retention for 150 MM users by leveraging product, in-product notifs, marketing channels, and ML targeting• Spearheaded user acquisition in under-penetrated markets • Built onboarding flows for business users by crafting activation definition and reinventing delivery triggers to drive lift in user retention• Ran brand marketing campaigns and measured sustainable lift in revenue via counterfactual forecasting -
Business Platforms Program LeadFacebook Jul 2018 - Jun 2019
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Head Of Global GrowthIndiegogo May 2018 - Jun 2018San Francisco, Ca, Us -
Senior Director, Emerging TechnologiesIndiegogo Mar 2018 - May 2018San Francisco, Ca, Us• Introduced product innovation for enterprise customers through agile project management, opening up a new monetization channel that boosts revenue/hour and profit margin.• Identified key consumer hardware players and won competitive contracts from high-profile consumer tech brands.
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Director, Strategic ProgramsIndiegogo Jul 2016 - Mar 2018San Francisco, Ca, Us• Drove China market entry to help Chinese consumer electronics companies sell $100MM GMV, making Indiegogo the #1 U.S. crowdfunding platform in China• Close high-volume client contracts generating $48 million in GMV• Established strategic partnerships with domestic and international creative, marketing, logistics, and manufacturing agencies to build service levels as the key differentiator for the company
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General ManagerThe One Smart Piano Mar 2016 - Jun 2016San Francisco, California, Us• Defined product roadmap for new key markets (UK, Europe, Southeast Asia) by providing strategic direction aligned with competitive opportunity analysis, customer acquisition cost forecasting, and operating business costs.• Negotiated and closed purchase orders with key retail accounts including Best Buy, Guitar Center, Target.com, B&H Photo, Brookstone.com, Walmart.com, and Urban Outfitters. -
Head Of GrowthThe One Smart Piano Feb 2015 - Mar 2016San Francisco, California, Us• Strategized entry into low-price, digital consumer channels through new product introduction of ONE Light Keyboard, to maximize long-term market share against colossal-sized offline competitors such as Yamaha, Casio, and Roland.• Engineered product specifications and wireframe design for company website; led cross-functional product, engineering, and data teams to launch site.• Secured press coverage in top-tier media outlets, generating 592M impressions.
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Monetization & GrowthPinterest May 2014 - Feb 2015San Francisco, California, Us• Instrumental in setting up native advertising business – crafted the onboarding process, pricing, client success metrics, and product offering for “Promoted Pins” and “Pinterest Analytics.”• Pioneered business-facing email marketing channel that used dynamic content to increase advertiser engagement. -
B2B Operations And GrowthPinterest Jun 2013 - May 2014San Francisco, California, Us• Drove critical product design changes to user sign-up flow to sustainably increase advertiser sign-ups.• Designed and implemented custom build for Salesforce Service Cloud used by support ops and sales teams; managed IT contractor to carry out implementation on-time and under budget. • Initiated first paid B2B customer acquisition pilot via Facebook ads to increase the number of advertisers signing up for paid accounts.
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Freelance Digital ArtistDreamscaped Jun 2010 - Jan 2014Digital painting, design, and logo commissions. Software used includes Adobe Photoshop, Corel Painter, Jasc Paint Shop. Past work categories include logos, banners, sweatshirt designs, website designs, and digital portraits. Message me for samples and styles.
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Research Assistant & SecretaryOffice Of Emeritus Professor Robert Bellah Aug 2010 - Jul 2013Supported the publication of "Religion in Human Evolution: From the Paleolithic to the Axial Age".
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ConsultantSocial Sector Solutions Jan 2013 - May 2013Nonprofit consulting with Haas School of Business' Center for Nonprofit & Public Leadership and McKinsey & Company. Team composed of one McKinsey mentor and MBA students. Deliverables included market research & financial analysis.
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Svmp Alumni Association AmbassadorHarvard Business School Nov 2012 - May 2013Boston, Ma, Ushttp://portal.svmp.org/ -
Research ApprenticeUc Berkeley Undergraduate Research Apprentice Program Sep 2012 - Dec 2012Solar lights and improved cook stovetops in third-world countries under Professor of Economics, David Levine. Designated project areas include marketing collateral creation, design, and general research.
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Assurance InternErnst & Young Jun 2012 - Aug 2012London, GbWorked on interim audit for a mid-sized, public technology client. -
Financial Planning & Analysis InternDolby Laboratories May 2011 - Jun 2012San Francisco, California, UsConstructed data reports and financial forecast models in Excel; tied out financial statements and internal reports; flux analysis; month-end accruals; special payroll-related reconciliation project -
Real Estate Development InternPanoramic Interests Oct 2010 - May 2011San Francisco, Ca, UsPrepared presentation material for investors, city officials, and banks via Excel, Adobe Photoshop, and MS Powerpoint; extensive market research through primary competition surveys and secondary data; compiled utility billing figures for six different commercial property clients on bi-monthly basis. -
Tax PreparerIrs Volunteer Income Tax Assistance (Vita) Jan 2011 - Apr 2011I received training and certification to provide free tax preparation services to low-income households in the Oakland/East Bay area.
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Marketing / Business Development InternHooked Media Group May 2010 - Aug 2010Identified, sourced, and outreached to 200 key potential business leads and resulted in 5% sign-on rate; collected and analyzed data to draw key insights on customer segments; developed graphics for marketing material via Photoshop.
Sandy Diao Skills
Sandy Diao Education Details
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University Of California, BerkeleyGeneral -
Stanford Continuing StudiesBlockchain Technology And Its Applications
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Uc Berkeley ExtensionFull Stack Web Development
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ReforgeRetention + Engagement Deep Dive
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University Of California, Berkeley, Haas School Of BusinessStrategy
Frequently Asked Questions about Sandy Diao
What company does Sandy Diao work for?
Sandy Diao works for Uc Berkeley College, Stanford, And Reforge
What is Sandy Diao's role at the current company?
Sandy Diao's current role is Faculty, Instructor.
What is Sandy Diao's email address?
Sandy Diao's email address is sa****@****ogo.com
What is Sandy Diao's direct phone number?
Sandy Diao's direct phone number is +141537*****
What schools did Sandy Diao attend?
Sandy Diao attended University Of California, Berkeley, Stanford Continuing Studies, Uc Berkeley Extension, Reforge, University Of California, Berkeley, Haas School Of Business.
What are some of Sandy Diao's interests?
Sandy Diao has interest in Hardware, Digital Painting, Languages, Entrepreneurship, Technology, Consulting, Mobile Apps, Space Innovation, Corporate Finance, Mobile Games.
What skills is Sandy Diao known for?
Sandy Diao has skills like Leadership, Data Analysis, Market Research, Marketing, Powerpoint, Microsoft Excel, Business Development, Management Consulting, Project Management, Entrepreneurship, Financial Modeling, Technology.
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