AeroLeads people directory · profile
Sandy Diao Email & Phone Number
Faculty, Instructor
at
UC Berkeley College, Stanford, and Reforge
1 work email found
@indiegogo.com
4 phones found area 415, 860, and 866
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Faculty, Instructor
Location
United States, United States, United States
Who is Sandy Diao? Overview
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Quick answer
Sandy Diao is listed as Faculty, Instructor at UC Berkeley College, Stanford, and Reforge, based in United States, United States, United States. AeroLeads shows a work email signal at indiegogo.com, phone signal with area code 415, 860, 866, and a matched LinkedIn profile for Sandy Diao.
Sandy Diao previously worked as Faculty at Uc Berkeley College Of Engineering and Lecturer at Stanford Continuing Studies. Sandy Diao holds Bachelor'S Degree, Business Administration And Management, General from University Of California, Berkeley.
Company email context
Email format at UC Berkeley College, Stanford, and Reforge
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{first}.{last}@indiegogo.com
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AeroLeads found 1 current-domain work email signal for Sandy Diao. Compare company email patterns before reaching out.
Profile bio
About Sandy Diao
I'm Sandy Diao, a full-stack growth executive with a track record of scaling user bases from zero to millions of monthly active users and revenue. I specialize in user acquisition and growth strategies for emerging technologies, utilizing data, insights, and experimentation across product, marketing, and sales-led models to hit revenue targets. With over a decade in the field, I've driven growth for giants like Facebook/Instagram, leading full-funnel growth programs for over 200 million users, and also was the first B2B growth hire at Pinterest where I helped acquire our first million business users. As the first hire at an IoT startup backed by Sequoia Capital, I built a consumer tech product from scratch and took it to market globally. At Indiegogo, I built a $250M GMV business through international market expansion. I was the first growth hire at Descript, a Series C Open-AI backed generative AI startup where I drove triple-digit annual growth rates. I'm also the founder of Drift International, a growth advisory focused on early stage teams.Get in touch with your growth questions: sandy@startdrift.com
Listed skills include Leadership, Data Analysis, Market Research, Marketing, and 19 others.
Current workplace
Sandy Diao's current company
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Uc Berkeley College, Stanford, And Reforge
AeroLeads page
32 roles
Sandy Diao work experience
A career timeline built from the work history available for this profile.
Faculty
CurrentI'm teaching Growth Marketing for Aspiring Entrepreneurs on campus this fall: https://scet.berkeley.edu/students/courses/growth-marketing/Previously taught Growth Marketing Masterclass through SCET Professionals Programs: https://scet.berkeley.edu/professional-programs/introduction-to-growth-marketing/
Jan 2024 - Present
Lecturer
CurrentI'm co-teaching the course BUS 144 — How to Create and Grow a Startup: For Fractional and Full-Time Founders in the summer '24 semester.Previously created and taught BUS 144 — Growth Marketing: Effective Strategies for Acquiring Users and Revenue in '23 summer semester.
Aug 2023 - Present
Partner
Current
Mar 2024 - Present
Founder
Current- Advise founding teams on early traction, scaling product market fit, and growth strategies.Send me your growth questions: sandy@startdrift.com
Jun 2018 - Present
Board Of Advisors
Current- Advising Decode, the largest student & professionals community focused on tech innovation across UC Berkeley and Stanford.
May 2022 - Present
Board Of Advisors
CurrentHelping build a customized future of enterprise AI implementation.
Jul 2024 - Present
Investor
Current
May 2022 - Present
Advisor
Current
Jan 2023 - Present
Advisor
Current
Jan 2024 - Present
Growth Advisor
Aug 2024 - Nov 2024
Director Of Growth
- First growth hire. Manage a cross-functional growth team that owns company revenue.
- Define user activation and run experiments through notifications and product surfaces to increase ties to monetization propensity and revenue outcomes.
- Increased SEO traffic by 36x within 12 months, making it the top source of revenue.
- Innovated an influencer referral acquisition loop making it one of the top three channels of new revenue.
Feb 2021 - Mar 2024
Advisor
Jan 2023 - Dec 2023
Business Growth Program Lead
- Drove B2B retention for 150 MM users by leveraging product, in-product notifs, marketing channels, and ML targeting
- Spearheaded user acquisition in under-penetrated markets
- Built onboarding flows for business users by crafting activation definition and reinventing delivery triggers to drive lift in user retention
- Ran brand marketing campaigns and measured sustainable lift in revenue via counterfactual forecasting
Jun 2019 - Feb 2021
Business Platforms Program Lead
Jul 2018 - Jun 2019
Head Of Global Growth
May 2018 - Jun 2018
Senior Director, Emerging Technologies
- Introduced product innovation for enterprise customers through agile project management, opening up a new monetization channel that boosts revenue/hour and profit margin.
- Identified key consumer hardware players and won competitive contracts from high-profile consumer tech brands.
Mar 2018 - May 2018
Director, Strategic Programs
- Drove China market entry to help Chinese consumer electronics companies sell $100MM GMV, making Indiegogo the #1 U.S. crowdfunding platform in China
- Close high-volume client contracts generating $48 million in GMV
- Established strategic partnerships with domestic and international creative, marketing, logistics, and manufacturing agencies to build service levels as the key differentiator for the company
Jul 2016 - Mar 2018
General Manager
- Defined product roadmap for new key markets (UK, Europe, Southeast Asia) by providing strategic direction aligned with competitive opportunity analysis, customer acquisition cost forecasting, and operating business.
- Negotiated and closed purchase orders with key retail accounts including Best Buy, Guitar Center, Target.com, B&H Photo, Brookstone.com, Walmart.com, and Urban Outfitters.
Mar 2016 - Jun 2016
Head Of Growth
- Strategized entry into low-price, digital consumer channels through new product introduction of ONE Light Keyboard, to maximize long-term market share against colossal-sized offline competitors such as Yamaha, Casio.
- Engineered product specifications and wireframe design for company website; led cross-functional product, engineering, and data teams to launch site.
- Secured press coverage in top-tier media outlets, generating 592M impressions.
Feb 2015 - Mar 2016
Monetization & Growth
- Instrumental in setting up native advertising business – crafted the onboarding process, pricing, client success metrics, and product offering for “Promoted Pins” and “Pinterest Analytics.”
- Pioneered business-facing email marketing channel that used dynamic content to increase advertiser engagement.
May 2014 - Feb 2015
B2B Operations And Growth
- Drove critical product design changes to user sign-up flow to sustainably increase advertiser sign-ups.
- Designed and implemented custom build for Salesforce Service Cloud used by support ops and sales teams; managed IT contractor to carry out implementation on-time and under budget.
- Initiated first paid B2B customer acquisition pilot via Facebook ads to increase the number of advertisers signing up for paid accounts.
Jun 2013 - May 2014
Freelance Digital Artist
Dreamscaped
Digital painting, design, and logo commissions. Software used includes Adobe Photoshop, Corel Painter, Jasc Paint Shop. Past work categories include logos, banners, sweatshirt designs, website designs, and digital portraits. Message me for samples and styles.
Jun 2010 - Jan 2014
Research Assistant & Secretary
Office Of Emeritus Professor Robert Bellah
Supported the publication of "Religion in Human Evolution: From the Paleolithic to the Axial Age".
Aug 2010 - Jul 2013
Consultant
Social Sector Solutions
Nonprofit consulting with Haas School of Business' Center for Nonprofit & Public Leadership and McKinsey & Company. Team composed of one McKinsey mentor and MBA students. Deliverables included market research & financial analysis.
Jan 2013 - May 2013
Nov 2012 - May 2013
Research Apprentice
Uc Berkeley Undergraduate Research Apprentice Program
Solar lights and improved cook stovetops in third-world countries under Professor of Economics, David Levine. Designated project areas include marketing collateral creation, design, and general research.
Sep 2012 - Dec 2012
Jun 2012 - Aug 2012
Financial Planning & Analysis Intern
Constructed data reports and financial forecast models in Excel; tied out financial statements and internal reports; flux analysis; month-end accruals; special payroll-related reconciliation project
May 2011 - Jun 2012
Real Estate Development Intern
Prepared presentation material for investors, city officials, and banks via Excel, Adobe Photoshop, and MS Powerpoint; extensive market research through primary competition surveys and secondary data; compiled utility billing figures for six different commercial property clients on bi-monthly basis.
Oct 2010 - May 2011
Tax Preparer
Irs Volunteer Income Tax Assistance (Vita)
I received training and certification to provide free tax preparation services to low-income households in the Oakland/East Bay area.
Jan 2011 - Apr 2011
Marketing / Business Development Intern
Hooked Media Group
Identified, sourced, and outreached to 200 key potential business leads and resulted in 5% sign-on rate; collected and analyzed data to draw key insights on customer segments; developed graphics for marketing material via Photoshop.
May 2010 - Aug 2010
5 education records
Sandy Diao education
Bachelor'S Degree, Business Administration And Management, General
University Of California, Berkeley
Python, Ios Development, Blockchain Technology And Its Applications
Stanford Continuing Studies
Full Stack Web Development
Uc Berkeley Extension
Retention + Engagement Deep Dive
Reforge
Business Administration Bs, Entrepreneurship, Finance, Strategy
University Of California, Berkeley, Haas School Of Business
FAQ
Frequently asked questions about Sandy Diao
Quick answers generated from the profile data available on this page.
What company does Sandy Diao work for?
Sandy Diao works for UC Berkeley College, Stanford, and Reforge.
What is Sandy Diao's role at UC Berkeley College, Stanford, and Reforge?
Sandy Diao is listed as Faculty, Instructor at UC Berkeley College, Stanford, and Reforge.
What is Sandy Diao's email address?
AeroLeads has found 1 work email signal at @indiegogo.com for Sandy Diao at UC Berkeley College, Stanford, and Reforge.
What is Sandy Diao's phone number?
AeroLeads has found 4 phone signal(s) with area code 415, 860, 866 for Sandy Diao at UC Berkeley College, Stanford, and Reforge.
Where is Sandy Diao based?
Sandy Diao is based in United States, United States, United States while working with UC Berkeley College, Stanford, and Reforge.
What companies has Sandy Diao worked for?
Sandy Diao has worked for Uc Berkeley College, Stanford, And Reforge, Uc Berkeley College Of Engineering, Stanford Continuing Studies, Reforge, and Drift International.
How can I contact Sandy Diao?
You can use AeroLeads to view verified contact signals for Sandy Diao at UC Berkeley College, Stanford, and Reforge, including work email, phone, and LinkedIn data when available.
What schools did Sandy Diao attend?
Sandy Diao holds Bachelor'S Degree, Business Administration And Management, General from University Of California, Berkeley.
What skills is Sandy Diao known for?
Sandy Diao is listed with skills including Leadership, Data Analysis, Market Research, Marketing, Powerpoint, Microsoft Excel, Business Development, and Management Consulting.
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