Sandy Chin Email & Phone Number

Greater Boston Area

• Develop, plan, and execute annual multi-platform fundraising strategies for 1,200+ mid-level donors and prospects giving at the $900-$2,399 level.• Direct communication plan that includes sustainable growth opportunities for prospective, new, and existing donors.• Maintain and strengthen program membership by developing and continually updating strategies to increase donor engagement and retention and address funding gaps.• Manage membership lifecycle for current and prospective members to include acquisition, lapse, renewal, and upgrade through direct mail, email engagement, and in-person experiences.• Work closely with Major Gifts team to build a mid-level pipeline to major giving and to identify and coordinate cultivation efforts.• Steward relationships with donors appropriately and in a timely manner through one-on-one conversations, at special events, and with written communications.• Provide messaging to donors and prospects to demonstrate impact of support and include relevant and current information on organizational milestones, member benefits, and/or invitations to events.• Coordinate services with external partners/vendors as required to ensure timely execution of all mail communications including renewals, additional gift solicitations, acknowledgements and tax letters, as well as all stewardship communications.• Develop content and copy for monthly e-newsletter and cultivation emails, and schedule for output• Partner with Membership Events team to propose budget and develop engagement strategies for Champions Circle experiences.• Utilize NGOc donor database, Donor Search, and other data sources and research tools to proactively identify, cultivate, and solicit Champions Circle level support.• In partnership with internal departments (Creative, Digital, On-Air Production, Audience and Member Services), ensure that all communications, promotions, and descriptions online and on-air are of the highest quality and meet GBH standards.

Boston, Ma

• Strategized with the Director to further develop member engagement opportunities at WGBH, including fundraising efforts, onsite and offsite events, and community outreach.• Provided direction and management for team by applying dynamic leadership talents to obtain excellent performance in accordance with fundraising and event goals.• Used strong customer service and conflict management skills to provide optimum member and audience experiences, and to produce good and effective decisions to difficult engagement issues and prevent escalation.• Oversaw the Volunteer and Marketing Manager and program efforts, which include recruiting over 1,800 volunteers for event support, scheduling docents for over 220 building tours, and expanding community ambassador programs.• Guided and oversaw Operations Manager for Event and Auction Services to formulate best operational practices and develop/produce revenue reports to ensure efficiencies in Auction fundraising and event production.• Managed and marketed the Facility Rental Program, which produced over 35 events annually, yielding over $160,000 in gross revenue.• Developed, marketed, and promoted new tours for LearningTour travel program and generated over $32,000 annually in funds raised for WGBH.• Fielded and directed new business development for sponsorship and partnership opportunities aligned with project goals for Local Development and WGBH.• Participated in on-air fundraising drives and voice-over production for on-air development spots.• Acted as liaison to third party partners on member benefits program and other affinity programs with WGBH.

Greater Boston Area

• Expanded, targeted, and leveraged the support of small businesses and in-kind donors in integrated multimedia initiatives toward achieving fundraising goals and increasing individual membership programs.• Responsible for identifying, cultivating, and increasing commitments of all new and existing clients for all levels of partnership opportunities with WGBH, Auction and Special Events, On-air Pledge premiums (V-Day campaigns and thank you gifts), Guide print advertising, and Business Member Partners.• Project managed the launch, marketing, and messaging of a new PerksConnect Benefits program for WGBH and all affiliated New England stations; acted as liaison to vendor and partner, Augeo PerksConnect.• Oversaw stewardship of over 600 renewing participating partners and 200 new partners annually.• Managed donor fulfillment of more than $800,000 in-kind donations with an increase of 15% annually. • Managed personally key high-level accounts and secured cash premier sponsorships for Auction fundraising and other revenue generating programs and events.• Lead, trained, and managed a team of Account Manager, Account Executives, and fundraising volunteers in solicitation and promotion of WGBH membership and programs.• Created marketing collateral and presented partnership opportunities to existing and potential new partners.• Participated and represented WGBH in on-site and off-site business sponsored events, such as Channel 2 Auction, Food & Wine Tastings, and Skinner Auctions.

Greater Boston Area

• Provided all areas of client services and assisted in stewardship of business member partnerships.• Project managed fundraising efforts and acted as liaison with internal departments such as Television Pledge Productions, Radio Marketing, Auction, Online Marketing, Design, and Development Operations.• Ensured fulfillment of cash contributions and in-kind donations from business member partners.• Assisted in transforming WGBH MemberCard product into a revenue-generating program with higher perceived value as a benefit for individual members.• Worked with Development Systems and Operations to develop communication and marketing strategies.• Researched leads for potential business member partnerships.• Maintained and managed accuracy of department account databases.

Greater Boston Area

Boston, Ma

• Worked directly with National Sales Director in the selling, marketing, and promotion of fiction and non-fiction books into the Educational Market and Office Products Channel.• Attended 3-5 annual industry trade shows to generate new business from existing accounts and to gather sales leads for both Educational Market and Office Products Channel. Set up and managed sales booths, and scheduled client meetings during shows to maximize exposure and opportunity for show orders.• Presented product promotions and marketing programs to 85 field sales representatives.• Attended off-site account meetings to conduct program and sales reviews.• Managed and maintained mailing lists and database of over 2,200 account contacts.

Boston, Ma

• Worked closely with Marketing Department to ensure success and sell-through of products.• Attended inventory and forecast meetings in order to properly develop and enact sales plans.• Produced and designed 24-page annual product catalog. Created sell-sheets, flyers, and other promotional materials.

Boston, Ma

• Prepared and organized marketing materials for targeted account mailings.• Reviewed and edited accounts catalog page proofs for print production.• Responsible for all areas of account maintenance, including acting as a liaison for major house accounts.

Boston, Ma

• Handled client relations and acted as media liaison. Pitched story ideas and obtained media coverage for Boston arts and entertainment engagements.• Scheduled interviews, feature stories and review coverage. Oversaw remote media coverage and publicity appearances.• Wrote press releases and media advisories. Coordinated press kit materials, photo and art mailings and press invitations for media.• Maintained mailing database of 800+ press and media contacts.

Greater Boston Area

• Responsible for all duties of account coordination for 25 clients, including trafficking and billing ads. Acted as a liaison between clients and various media, such as publications, radio, job fairs and Internet web sites.• Placed media buys and ads and conducted proper media research and other areas of service to ensure cost-effective and maximum recruitment for client.• Assisted in new ad concept proposals. Worked with Creative, Media and Copywriting Departments on production of new ads. Assisted in editing and proofing ads.

Certificate, Public Relations

Bachelor Of Science, Biology, Dance/Theatre Arts

Biology

Intensive science tutorial curriculum with American accreditation.

Education record