Sandy Johnson's Location
Los Angeles Metropolitan Area, United States, United States
Sandy Johnson's Contact Details
Sandy Johnson work email
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Sandy Johnson phone numbers
About Sandy Johnson
Experienced Digital Marketing and Ecommerce Director with a demonstrated history of working in the health and skincare industry. Skilled in digital product development (user experience, user need and production), marketing strategy and Insights, digital production, people growth and driving YOY growth in sales. Agile, goal oriented marketing professional with a Bachelor of Science focused in Marketing and 20+ solid years of digital experience.
Sandy Johnson Work Experience Details
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Director Of EcommerceExemplis LlcLos Angeles, Ca, Us -
Sr. Director, E-CommerceDermalogica Mar 2024 - PresentCarson, Ca, Us -
Director Of EcommerceDermalogica May 2021 - May 2024Carson, Ca, UsMy role is to drive the growth of Dermalogica.com consumer sales through new acquisition and retention. I have built and retained an amazing team of 12 who have driven double digit growth vs LY. They focus on operational excellence, new customer acquisition, retention, and CRO and always with the mindset to test, learn and evolve. I have also been a part of presenting to the Global leaders big ideas which 2 of 3 were accepted to move forward with and represented the US team to report performance to leaders of our Global teams, Unilever Prestige and Unilever. The US dotcom business is the largest of its 9 markets and one of 8 Unilever Prestige Beauty Brands. I have P&L responsibilities for both dotcom, in house media team, retention and operations, including forecasting, budget management, finance optimization, reporting and analysisTeam of 12 with 4 direct reports. Drive priorities and creating a roadmap for growthPresent and inform to GM, Global CEO and Dermalogica Global DTC team updates, as well as Unilever Prestige DTC teams. I currently report into the US General Manager and previously reported to Global CEO.Guest speaker at Glossy focused on Retention and eRetail West focused on ecommerce Operations
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Director, Digital Marketing And EcommerceAlgenist Nov 2018 - May 2021Glendale, California, UsLed strategy on emerging digital business models and technologies, implementing a digital strategy that helped the company stay ahead of the competition and reach new customers. Articulated the digital future and the organization's role internally and externally, effectively communicating the company's digital strategy to employees, board members and stakeholders. Responsible for: Strategy, Plan, P&L, forecast and quarterly board presentation responsibilities.-Oversaw successful digital product launches and developed integrated marketing solutions for CRM, Mobile, Social, and Loyalty to reach the target audience. -Designed inspiring marketing programs, content, and campaigns in collaboration with creative leaders to drive traffic and increase customer engagement. -Built strong relationships with creative leadership teams both internally and externally, influencing the company's marketing strategy. -Defined and tracked key metrics to measure the success of the marketing team and managed the marketing budget effectively. -Collaborated with business leaders to define the experiential vision and create a marketing and digital roadmap aligned with the company's overall goals. -Responsible for strategy, planning, P&L, forecasting, and quarterly board presentations.Reporting to CEO. -
Director, Digital Marketing And EcommerceH2O+ Beauty Jul 2017 - Oct 2018San Francisco, California, UsWorked with H2O+ also as a consultant through Fujo from August 2015 - Total 3 years on the H2O+ Beauty business.Worked with H2O+ as a consultant through Fujo from August 2015 and then hired on full time. Led the digital marketing and ecommerce team, responsible for overall vision and strategy for the website, email marketing, and media strategy. In addition, I oversaw the technical team and made decisions on systems, database, and server needs. In addition, I also manage the technical team and decide on our front/backend CMS, database and servers needs.• Manage the financials, which include the P&L and Demand Forecast• Accountable for the overall e-commerce revenue goal and planning for future years• Develop the promotional calendar and offers to drive sales and conversion for trial, repeat purchase and increasing our overall AOV• Manage the site health, including how it works on the various platforms, browsers and ISPs • Develop and execute digital media marketing campaigns and initiatives to drive site traffic, conversions and revenue. These initiatives are but are not limited to affiliate marketing, on-site messaging, search marketing SEO/SEM, paid social, brand partnerships, and retargeting• Oversee email marketing, testing, and subscriber acquisition and retention • Define, develop and monitor reports to assess and optimize effectiveness of marketing initiatives • Stay abreast of competitive programs and industry best practices• Affiliate marketing partnerships, seek new pockets for growth, testing new channels• Oversee new functional capabilities and site launches working with our internal & external partners. Prioritize all site issues and tasks from a technical standpoint• Negotiate contracts and statement of works• Collaborate on social calendar and prioritiesReporting to CEO. -
President/Co-FounderFujo May 2005 - Jun 2017Torrance, Ca, UsLeadership: Managed Fujo’s business relationships, acquiring new business & the people / culture department.Digital Marketing Strategist and Producer: Led, managed and produced many Domestic and Global mid-to-large scale projects.Highlights-Launched 7 global sites/languages for Advanced Sterilization Products Website working with partners WW. This included learning the laws and ensuring the launches were compliant based on the requirements by country.-Produced over 100 Amazon Enhanced (A+) Pages for over 10 J&J Consumer Brands.Coordinated and trained over 25 agencies to consolidate all of J&J Consumer Products Companies creative assets into a digital asset management tool.-Worked with the J&J Sales Team to launch their first ZoomSystem for Neutrogena. I led the strategy and production of their first personalized facial evaluation tool to be used on the ZoomSystem and in CVS stores to drive education, trial and personalization. In addition, I created the strategy to present to Target digital teams on how best to merchandise and sell beauty online.-Managed all of YES TO Carrots Website strategy, ecommerce goals, operations, forecasting, promotions and email communication plans. Also created the user experience and produced YES To’s first mobile site and personalization function.-Consulted on the Digital teams resource effectiveness and efficiencies at Medtronic.-While managing H2Oplus’ existing digital initiatives, including heavy affiliate marketing programs, forecasting, and ecommerce operations, I also helped launch the redesign of their new site in six months on the Magento platform (3 months in working production). This included procuring the platform, agency, working with agency on strategy, design and architecture and communication strategy for the first 5 months post launch. -
Management Supervisor - Client ServicesTribal Worldwide Sep 2004 - Dec 2004London, GbKey Digital Marketing manager for two key clients:Ameriquest.com and Savingspath com.Ameriquest: Successfully relaunched Ameriquest.com with a very short time period, achieving the client's goals and expectations. Savingspath: Created the media strategy and managed execution and delivery of results and insights to client. -
Interactive Marketing ManagerNeutrogena Apr 2002 - Sep 2004UsManaged overall Marketing Objective, Goals, Strategy and Tactics. Identified key metrics to support goals. Managed internal J&J IT team, Agency of Record relationships and all digital programs and projects. Built programs and plans with Marketing, Sales, International, PR and Derm teams.Key roles included:Neutrogena & OrthoNeutrogena Site & Content StrategyeCRM and eRtail Strategy – Drive relevance to subscribers and sales in-store.Consumer Database & Warehouse Growth and Develment of StrategyPromotion & Partnership StrategyEquity Tracking & AnalysisConsumer Information Privacy ComplianceBudget PlanningAgency Management: Media Strategy, production, optimization, analysisCareer Development for Direct ReportsInternational Strategy & Planning ROI/Cost analysis & Business ValidationRx Retention ProgramsSampling/Surveys/CouponsPersonal Evaluation Tool Website's and Email databases for: Neutrogena.com, OrthoNeutorgena.com, RetinAMicro.com, Grifulvin.com, Biafine.com, and Renova.com. Highlights:- Launched the first Personal eValuation Tool to recommend products for Facial and Cosmetics products. → Support Strategy to grow basket size and drive regimen.- Creating a solid tool which then facilitates to sending out targeted samples for the newly launched Neutrogena MENS line. Generated wide awareness tied to on-campus tours (Undercover Hotties) of the New launch.- Successfully, lead Neutrogena.com in the 2002 Johnson & Johnson Web Day. Neutrogena in 2015, is still one of the leaders of technology in the Consumer Market world at J&J.- Led Neutrogena’s first Asian American Diversity group with Neutrogena HR. Successfully launched a company-wide event with over 600 attendees that featured food and entertainment from 5 different countries.- Won several accommodations from key projects and teams. -
Sr. Account ExecutiveEnvision Group May 1996 - Apr 2002Torrance, California, UsClient services (SOW Development, timeline management, managing goals and setting expectations), Website Producer (timelines, internal management with Creative and Technical teams), media planning and management, key reporting and analyst for client Website performance and part of many RPF Pitch teams projects on behalf of Envision Group.Highlights:- Successfully built Client Relationships on behalf of Envision Group. Retained relationships with Isuzu CV, Diesel and Neutrogena for multiple years.- Successfully built great relationships with internal account team, creative directors and technical experts whom many I still work with.- Led the first build your own tool and request a quote system for Isuzu Commercial Vehicles. - Drove efficiencies in lead generation, and increased # of quotes received by over 300%.- Developed the strategy, goals and user experience of the Isuzu Axiom Vehicle Microsite. Developed the framework of a big brother system that managed quote requests for this big Isuzu launch. → It allowed Isuzu to manage quotes that individual dealerships did not respond to. This drove higher importance of online requests at the dealer level and better service to their Customers.- Managed the Client Relationship with Neutrogena and successfully launched execution of one of Neutrogena's first Websites. Clients included: Neutrogena, Isuzu Commercial Vehicles, Isuzu PowerTrains, Sandpiper, LRN (Legal Research Network), US Cellular, UCLA Online, ORIX, Discovery Science Center, Arial Communications, and Stanley Electric LED Lighting.
Sandy Johnson Skills
Digital Marketing
Online Advertising
Marketing Strategy
Interactive Marketing
Cross Functional Team Leadership
Marketing
E Commerce
Analytics
Advertising
Consumer Products
Customer Insight
Competitive Analysis
Management
Online Marketing
Integrated Marketing
Digital Strategy
Email Marketing
Web Analytics
Crm
Web Marketing
B2b Marketing
Creative Direction
Interactive Advertising
User Experience
Brand Management
Digital Media
Marketing Communications
Strategic Planning
Sem
Direct Marketing
Online Marketing Strategy
Business Strategy
Mobile Marketing
Strategic Partnerships
Web Project Management
Automotive
Usability
Consumer Insights
Promotions
Medical Devices
Pharmaceutics
Fmcg
Brand Development
Google Analytics
Mobile Advertising
Conversion Optimization
Social Media Marketing
Retail
Affiliate Marketing
Social Media
Sandy Johnson Education Details
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California State University, Long BeachMarketing
Frequently Asked Questions about Sandy Johnson
What company does Sandy Johnson work for?
Sandy Johnson works for Exemplis Llc
What is Sandy Johnson's role at the current company?
Sandy Johnson's current role is Director of Ecommerce.
What is Sandy Johnson's email address?
Sandy Johnson's email address is sj****@****inc.com
What is Sandy Johnson's direct phone number?
Sandy Johnson's direct phone number is +162639*****
What schools did Sandy Johnson attend?
Sandy Johnson attended California State University, Long Beach.
What are some of Sandy Johnson's interests?
Sandy Johnson has interest in Children, Arts And Culture, Education, Health.
What skills is Sandy Johnson known for?
Sandy Johnson has skills like Digital Marketing, Online Advertising, Marketing Strategy, Interactive Marketing, Cross Functional Team Leadership, Marketing, E Commerce, Analytics, Advertising, Consumer Products, Customer Insight, Competitive Analysis.
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