Sandy Godwin Email & Phone Number

San Francisco Bay Area

Hq San Leandro, Ca

Bringing over 25 years of office furniture industry experience to Friant & Associates, I’ll be working to make great looking, quality office furniture -- including work stations, conference tables, case goods, reception units, seating and custom work -- accessible to everyone. Headquartered in San Leandro, CA, Friant operates manufacturing facilities, sales, and distribution sites globally, yet is small enough to be nimble and responsive to customers’ needs. Great designs and new partnerships are propelling Friant in exciting directions, with a recently consolidated manufacturing facility in San Leandro, and showrooms in San Leandro, CA, Suffolk, VA, and Orange County, CA to meet growing product lines, capacity, and demand.

As a subject matter expert in Physical, Cognitive, and Social Ergonomics, my goal was to support my team, our distribution partners, and help companies large and small make good decisions in furniture selection, so their employees could be safe and comfortable, and perform at their best throughout NoCal and HI.

As Strategic Account Manager, I developed customers into strategic accounts, maximized account penetration efforts and converted relationships into business partnerships.• Manage newly opened territory, growing base of 2 existing accounts by demonstrating value add, creating demand via personal networking prowess and aggressive lead generation and driving product specifications through influencers such as architectural design firms. Increasing existing customer penetration with personal involvement, visibility and ownership. Penetrate competitively held accounts to increase market share.• Lead new product launch in the Western States, leading with Cognitive ergonomic value proposition and market research for product development.

I've held several positions with Kimball Office beginning in field sales, then nearly 10 years in field sales management, product marketing through my current position in strategic accounts.As Regional Manager, I turned around my region, fostering revenue generation, quota attainment and increasing profitability via human resource development, showroom asset management and distribution partner development and growth.• Bolstered NW Region to 100% performance; increased sales 34% and revenues to $16,000,000 from $9,000,000. • Reconfigured and redirected sales team and dealer focus to concentrate on opportunities to gain mind share. • Presided over an approximate 2% market share gain in most geographic areas. Interfaced with corporate buyers, GSA authorities, institutional end users, design professionals and distribution partners to uncover opportunities to grow reseller channels. • Regularly participated in creating and implementing promotions tailored to internal field sales group and specific distribution partners to increase mindshare in divided mind-share environments.• Added select distribution in all major markets. Executed major corporate initiative to reduce number of dealers while increasing sales volume. • Slashed field sales team turnover to less than 10% from historical high nearing 25%. Spearheaded efforts to position company as employer of choice. Supported, nurtured, coached, trained and mentored promising talent.• Led individual, team and national sales meeting training programs.• Effectively managed payroll, marketing and expense budget exceeding $1,000,000 annually.

Ba, Anthropology Minors In Sociology & Psychology

Education record

Education record