Sandy Gordon Email & Phone Number

Austin, Tx, Us

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Responsible for planning and implementing automation projects, improving efficiencies across marketing technology, and delivering business impact with automation.

London, Gb

Key Highlights: >$50M pipeline generated by pioneering new programs and optimizing marketing acquisition through robust automation; won >$12M in new revenue. 57% increase in MQLs and a 10% reduction in lead to close conversion time accomplished by delivering a successful business case to replace Hubspot with Marketo and remain a trusted adviser through the transition.Developed and delivered end-to-end marketing campaigns and integrated programs for diverse segments, personas, and use cases in a $260M region while providing leadership to two associates. Collaborated with sales to align lead generation efforts, lead routing models, and handoff processes. Fostered strong relationships and effective communication channels to drive seamless lead management across departments.

London, Gb

Key Highlight: 23% rise in organic searches secured by owning the lead management and campaign strategy and working with the SEO expert to launch profitable campaigns; closed >100 new logos in one year. Lifted lead quality by leading the re-installation of Marketo, optimizing the marketing operations ecosystem, developing a robust scoring model, and driving trustworthy reporting.Directed marketing operations and technology systems to boost demand generation efforts, optimized end-to-end lead management processes, and executed multi-channel marketing campaigns focused on new customer acquisition and led expansion efforts. Managed a team of two digital and automation consultants.

Waltham, Ma, Us

Key Highlight: Expanded the integrated marketing strategy by developing and deploying a digital lead management process encompassing a lead scoring model, prospect and customer lifecycle journey mapping, and performance tracking.Owned marketing initiatives for the North American and Asian-Pacific territories and drove demand for a 35+ year organization moving from an archiving-centric solution into becoming the global and recognized leader of a new and emerging information governance market. Built and scaled the first systemized marketing automation system, sales and marketing close-loop process, and predictable demand generation engine to drive aggressive sales growth using Pardot technologies with a team of two.

Chicago, Us

Key Highlight: 15% lift in customer loyalty and engagement captured by leading partner integration and customer stewardship efforts with channel partners, clients, and prospects leveraging multiple channels. Championed the end-to-end marketing operations in partnership with five product managers and business teams – reported to the VP and GM of marketing. Developed standard operating procedures (SOP) for a $2M national and regional budget utilizing predictive analytics to meet monthly ROI requirements. Drove content direction, releases, and distribution by creating a first-of-a-kind global sales kit and standardizing external-facing collateral material.

Chicago, Us

Reporting to the Vice President of Marketing and Sales, I was responsible for producing ROI positive marketing campaign through deep-dive performance analytics and continuous analysis of marketing systems, enhancements, trends, and best practices, producing a 65%+ YoY increase of marketing opportunity goal.

Chicago, Us