Sandy Groves (Methven) Email & Phone Number

London, United Kingdom

Think Again is an international strategic growth consultancy. We have developed a different approach to brand positioning and growth strategy based on Neuro-Emotive Analytics™, a proprietary methodology that enables us to understand the subconscious, intuitive motivations that driving decision-making and brand choice both at an emotional and functional level. We work across all markets, specialising in the consumer products (Danone, Chanel, PZ Cussons, NEOM Organics), retail and leisure (Mothercare, Dairy Farm Group, Nando’s), financial services (Standard Chartered, TSB, YBS) and PE-backed business-to-business sectors. Having seen the results our programmes can deliver, I am evangelical about how Neuro-Emotive Analytics™ can unlock growth opportunities and inform strategy development. I have always believed that to deliver a proposition that really works you need to get under the skin of the end-user. Our work does just that, swiftly and with a phenomenal level of granularity. (I wish I’d had access to these tools and programmes earlier in my career!)

Nottingham, United Kingdom

Board advisory roles, strategic consulting and business start-up support. Two pieces of work I have particularly relished were the research and development of a business plan and strategy for a collaborative consumption website using MVP (Minimal Viable Product) principles and helping steer an ad-tech start up towards a clear business vision and exit strategy. I thoroughly enjoy the challenges, variety and flexibility which consulting provides.

Nottingham, United Kingdom

Offered a flexible range of services from strategic marketing and business growth consulting to project/interim management and executive/senior leadership facilitation days.Consulting roles included brand and retail development for a health and beauty business start-up and project management for an SME in the legal and financial services sector.

Kettering

I worked initially as a consultant, managing National Accident Helpline’s biggest-ever consumer brand relaunch and developing and facilitating Group leadership strategy events. Then I joined the business to support a highly growth-oriented phase, developing the corporate communications strategy and re-brand, as well as researching and piloting consumer services for new markets. A key accomplishment was the successful development and delivery of strategic communications and PR campaigns prior to, and following, NAHL’s listing on the LSE (AIM). This positively positioned the business as the ethical market leader culminating in brand-enhancing media and social coverage, cross-party political support and a parliamentary round-table event. (All firsts for the business).

Nottingham, United Kingdom

Developed and managed the marketing strategy for Boots The Chemists' healthcare division (revenues of circa £3bn). Full control of significant marketing budgets. Along with my team, successfully elevated Boots’ credentials as the first choice for healthcare by delivering numerous best-ever, multi-media marketing campaigns (including "Change One Thing" and the launch of the Boots Health Club, which was the UK's biggest health loyalty club with over 3.7m members). Our consumer-facing health campaigns attracted the attention of Prime Minister Tony Blair, to whom I presented, and our team were invited to consult with Whitehall on engaging the British public more positively with their health.

Undertook a 27 month expedition around the world in a Land-Rover. Covered 120,000km through 62 countries on six continents.

Nottingham, United Kingdom

Accountable for the marketing and communications strategy for Wellbeing Services (including Dentistry and Beauty Services) using TV, radio, print and retail campaigns to increase customer footfall and lifetime value.

Nottingham, United Kingdom

P&L accountability for Boots Health Cover. Responsible for marketing strategy, partner relationships, call centre management and product development.

Tunbridge Wells

Responsible for research and development of new product opportunities. Led cross-functional project teams through NPD process, financial viability, to launch, including marketing.

Johannesburg, South Africa

Set up a marketing consultancy providing support in strategic planning, campaign management, product development, project management, corporate image and public relations.

Johannesburg Area, South Africa

Marketing collaborator for Microsoft, Apple, Symantec in SA.

Strategic Marketing Management

Pr & Communication Sciences