Co-Founder at Think Again - an international, strategic growth consultancy. Our approach to brand positioning and growth strategy is rooted in Neuro-Emotive Analytics™, a unique methodology that enables us to understand the subconscious, largely intuitive, emotional motivations driving decision-making and brand choice. We work with clients to build and bring to market brand propositions and strategies for growth that connect emotionally, ‘win’ rationally and drive game-changing growth.I am a marketing and business strategist with a track record of delivering consistently great results and driving growth. I have always been passionate about customer insights, marketing and communications and their powerful potential to help organisations evolve and grow - both inside and out.I have international experience at senior levels in marketing and business management in various sectors including retail, consumer goods, financial services and tech. My colleagues and clients would describe me as highly driven, with an open and collaborative style.A few highlights from my career that I have found particularly challenging/rewarding include leading the marketing strategy for Boots UK’s healthcare division (c £3bn revenue at the time). Our efforts at encouraging the British public to be more pro-active about their health attracted the attention of government and the Prime Minister; securing parliamentary support for a business in one of the UK's most reputationally-challenged sectors; working with two of my favourite skincare/wellbeing brands Chanel and NEOM Organics; developing a growth strategy for a small professional services client, which contributed to their business turnaround and 9/9 successful new-client pitches in the first year.