I optimize processes, manage resources, and align teams with organizational goals to enhance overall productivity.

As Director of Business Operations at The Pineapple Agency, I lead comprehensive improvements across the creative, account management, production, fabrication, and finance departments to align daily operations with the agency’s strategic business objectives. I implemented strategies that I could scale through the acquisition process, enhanced workflow processes and optimized resource allocation, which strengthened the agency’s financial health and significantly improved project management. My biggest achievement during my tenure was leading Pineapple through a transformative acquisition that resulted in tripling the workforce, increasing revenue 100%, and substantially increasing the scope and efficiency of operational output.

Client accounts included: Miami Downtown District Authority, City of Spokane Valley, Town of Taos, Cumberland Valley Tourism, Buffalo Niagara Enterprises, Richardson Economic Development Partnership• Successfully managed internal and contract resources on a daily and weekly basis, assigning work, setting deadlines, and ensuring that product is delivered to completion and to client satisfaction• Managed client projects full cycle – through discovery, design, creative, copywriting, data loading, programming, delivery and billing• Managed projects through the Atlas creative and technology teams (internal, contract and offshore)– setting expectations, defining technical requirements, scheduling, managing budgets, and quality testing• Developed project briefs, budgets, schedules, creative and technical requirements, and executing per the Atlas process• Oversaw the delivery of technical products and services to assigned clients, error free and according to Atlas quality standards

Client accounts included: Wyoming Office of Tourism, Breckenridge Tourism Office, Jackson Hole Wyoming and BreckCreate• Managed cross-functional teams on all facets of multiple projects to ensure on-time delivery• Drove qualified leads that convert to visitors and return visitors of each destination• Developed project briefs and schedules and execute processes with all team members • Managed $8.6 M budget on a bi-weekly basis for all marketing spend• Tracked and optimized all projects to ensure they meet timeline and come in at or below budget• Lowered client costs by 63% through vendor optimization and competitive bid process• Developed, implemented and maintained strategy and plans for integrated marketing campaigns

Client accounts included: Chipotle, CompuCom, Expedia, First Group America, Zurich Insurance• Managed $5.5 million dollars of business annually• Developed multi-media marketing plans for a wide variety of budgets• Optimized conversion rates at all stages of the funnel and tracked campaign analytics• Oversaw product and service delivery from each project to specific clients• Managed integrated SEO, SEM, SMM and email campaigns across numerous clients

• Managed social media campaigns and day-to-day activities via Facebook, Twitter, and YouTube• Provided relevant daily content on sport updates, community-outreach efforts, and promotions• Generated reports, maintained, and updated company website• Implemented all online marketing initiatives• Conducted competitive research for new and existing campaigns

• Facilitated correspondence to producer and technical director to ensure proficient broadcasting• Logged tapes and play-by-plays to ensure game was broadcasted professionally• Assisted production crew in running tapes effectively and efficiently

• Assisted with local program production to ensure radio programs ran smoothly• Researched potential guests for live, on-air interviews• Attended programming meetings, completed studio production work, and regulated WTTS-FM’s website

• Collaborated with executives in a fast paced environment to develop and employ a three-hour, live sports talk show• Contributed in sound, graphics, and production of show to ensure success and high ratings on a day-to-day basis