Sandy Lawrence Email & Phone Number

Gloucester, Ma, Us

Independent Consultant helping build new companies and products in the consumer, medical and health and wellness space.

Reporting to board of Directors, full responsibility for managing all aspects of consumer medical device company-marketing, sales, operations, web, quality, regulatory, market research, manufacturing, R&D, legal and finance.Recommended and implemented new brand and go to market retail channel strategy to address growth issues. Re-organized organization. Hired sales team. Developed product roadmap for new, improved versions of current products, as well as new to the world consumer products adapted from professional and medical device technologies.Developed relationships with aesthetic dermatologists and dermatology trade press to introduce technology to marketplace.

Responsible for all executive functions of rapidly growing $200mm division. Led the senior leadership team in developing and implementing the first 3 year strategic plan to reach long term financial goals. Strategic platforms included consumer centric brand and marketing plans, consumer engagement via traditional, non traditional and emerging media, US channel expansion, new product roadmaps, rapid international expansion, margin and productivity improvement initiatives, as well as vastly improved global supply chain processes. Re-structured the R & D organization to improve cross matrix coordination and accountability. Established Engineering Group responsible for resourcing and staff development, and Program Management Group responsible for driving program delivery on time, on budget and on spec. Implemented stage gate process for new product development, resulting in more effective planning, project management and focus against growth objectives.

Managed identification and business creation for new white space opportunities with objective of $500 million revenue potential. Category knowledge and investigation in aesthetic medicine; stress, sleep, hearing, baby products, at home health monitoring, and others.Investigation included organic growth, alliances, licensing agreements and joint ventures on a global basis including any clinical or regulatory requirements/restrictions.Channel knowledge and investigation in direct, web, infomercial, retail, mass channels, spa/salon channel, and Rx/professional channel.

Led sales and marketing efforts to turn new, patented lens technology into $500 million global business. Achieved strong #2 position behind dominant global leader within one year of US launch. Business was ultimately sold to Essilor, the worldwide market leader. (Market intelligence indicates 2007 business was $300mm, and following exact J&J strategy.)Hired, trained, and managed sales force, all doctor detailing and training teams, managed care organization, marketing and new product group.Developed positioning, branding, advertising for 2003 launch against multi end user target of consumer, doctors, and opticians, addressing a multi channel environment of independents, retail, managed care, and lab distribution networks. Achieved above normative scores on all BASES, Millward Brown, and other standard testing methodologies. Marketing and sales plans resulted in achieving equal awareness levels to market leader within one year of launch.Conceived and developed new products and all global business development teams and plans for next generation launches.

Managed all functions to conceptualize, develop, partner, manufacture and introduce new to the world products, utilizing proprietary and patented new digital imaging technology, that could result in a billion dollar business. Identified and managed joint venture with US, Japanese and Swiss partners to achieve business plan. Zink subsequently launched globally under new ownership.Conceptualized, developed and launched Polaroid Izone, a new teen targeted brand which grew to be a $200+mm global brand within two years, and was the number one selling camera in the world. Izone pocket cameras were rated one of the top teen products of the year. Chosen as one of the Ad Age top 100 marketers in 2000.Managed all agency relationships. Consolidated worldwide advertising, both creative and media, from 7 disparate agencies around the world to one global agency structure resulting in significant cost savings while improving brand ratings. Drove award winning creative campaigns such as "See What Develops" (Effie Award) and Izone (Effie Award).Implemented product Delivery Process (PDP) to drive new products through the system for on time, on cost and on spec delivery. Achieved 50% new product cycle time improvement. Cited as one of the top processes and outcomes by IADP (International Association Product Development).

Conceived, developed and opened Rose Garden, a joint venture with an Ecuadorian business group, which included starting plantations in Ecuador, and retailing and wholesaling operation in the U.S. Opened and managed retail sites in Boston, managed fresh wholesale operation to food chains, and wholesale operations of "dried" gift line to upscale channels.

Managed all new product and business development activities for Personal Care in U.S. Europe and Canada. Developed strategic direction and managed new products technologies, acquisitions, joint venture activities and professional staff to meet corporate objectives.Established joint venture with leading Japanese skin care company to develop and launch a mass-market skin care product line. Test market results projected to $45 million revenues in first U.S. marketing year. Activities included contract and license negotiation, setting up contract manufacturing, all products and package development, advertising, sales and marketing implementation.Led development of antiperspirant/deodorant product plan to regain corporate leadership position. Activity resulted in new R&D and manufacturing breakthroughs with ensuing patents, resulting in the clear antiperspirant product lines.

Conceived idea, developed business plan and obtained Board approval to start up 100 unit chain of wholly owned, full service salons. Opened test locations. Managed site location and real estate contracts. Developed design prototypes and architectural plans. Developed training and operations manuals. Hired and trained on-site personnel. Developed 165-sku line of hair, skin and cosmetic products. Created advertising and public relations programs Responsible for day-to-day management of test location salons. Business ultimately spun out of Gillette.

Successfully determined strategy, which grew sales from $40mm to $100 million in 1984 and $250 million in 1989. by establishing Pan-European approach to develop, manufacture and market the same product across the European countries with only necessary local adaptations. Sold plan to European headquarters and individual country general managers. New plan resulted in quicker product launches, better R&D development and servicing, less manufacturing downtime, fewer people and better overall focus.

Held various product management positions within Domestic Division. Key accomplishment was the total development of the Silkience hair care brand from concept through market launch. Silkience grew to $100mm number one brand in category within one year and gained several industry excellence awards. Chosen as one of Ad Age top marketer of the year.

Mba

B.S, Business Administration