Sanford "Sandy" Lechner Email & Phone Number

Los Angeles, California, Us

Tampa, Florida, Us

I assist BBI in securing new Enterprise QSR Restaurant systems, for Turn-Key Marketing Firm, Including executing Database Direct Mail, Social Media, and Creative Design Programs. Systems include Domino's, Vocelli Pizza, Marco's, and many others.

Los Angeles, California, Us

Irving, Texas, Us

Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution.

Plantation, Florida, Us

Responsible for developing and implementing "Go To Market" strategy, including User Experience, Sales, Business Development, Team Building, and Strategic Partnerships, for start up Technology Platform.

Livonia, Michigan, Us

Assisting Restaurant and Franchise Brands, Drive Profitable and Sustainable Customer Traffic, Trial, and Retention, Utilizing Omni-Channel Marketing Initiatives, including Industry Leading Consumer data Insights, Traditional and Digital Media.

Fort Lauderdale, Florida, Us

-Orchestrated sales operations and managed brand strategy for Print & Digital Magazine Publisher with 13 titles; implemented sales, operations, social media and marketing programs.-Saved $300,000/year restructured printing, better engineering of job for better timing, service and quality and negotiating.-Leveraged tactical finance non-income producing expenses and shifted budget towards income producing activities; implemented CRM. -Successfully grew sales team to 25 salespeople, mentoring staff to achieve their potential.-Created marketing & communications program, and hired team to build strategic digital media footprints for all publications, growing digital sales by 1000%.-Prepared company to become Franchisor, and Franchise Support Center, for National multi location growth strategy.-Managed Team for all trade show attendance and marketing strategies-Responsible for P&L management, ensuring margins and EBIDA.-Planning writing, editing, negotiating media, negotiating with vendors.

Sunrise, Fl, Us

-Responsible for developing SaaS sales, marketing and communications teams and coaching for top performance of teams.-Grew Franchise & QSR client base and revenue by 300% -Created national brand identity for emerging Franchise brands $50M-$200M, 50-200 locations, 100+ Brands.-Drove traffic, trial and retention for National and International Brands.-Persuasive communicator implementing influence and public relations skills, speaking 20-30x /year at franchise conventions.-Saved Dominos $1 M /year by first year tracking customer experience and marketing campaigns via marketing automation to prove ROI, Created dominoes, distributed marketing platform for Dominos.-Created distributed marketing platform; oversaw Marketing & technology company using groundbreaking technology to create a single source, one-stop-shop for Distributed Marketing organizations such as Franchise companies, multi-unit retailers, and distributor networks. -Secured business of world’s second largest Dish Network dealer providing service to help them manage and track a $4.5mm marketing budget; saved client over $500K allowing them to reallocate funds to generate a 12% sales increase while producing over $400K in fees for Synergy.-Grew Synergy Brand Management from 2007-20012 to become the industry’s best known provider for this new type of marketing solution and was acquired by SproutLoud, an 8 year old distributed marketing platform trying to break into the Franchise space, in 2012.-Became certified in Agile development & SCRUM; implemented Salesforce.

- Grew a $22M book of business within 2 years.-Launched Franchise Services Division and grew additional $30mm in sales per year, within 4 years.-Managed 60 person sales team in 5 US facilities, 1600 indirect reports with collaborative and proactive leadership. -Redesigned infrastructure to impact both strategic and tactical finance, optimizing asset allocation.-Implemented new business & sales training methodologies resulting in longer term employees, stronger customer relationships, and healthier P&L.-Orchestrated the turnaround of a declining $250M division of London based publicly traded Commercial Graphic Arts Company; set strategic positioning for M&A.. -Led business development, implementing strategic sales initiative, marketing communications, administration & budgeting.-Due diligence and negotiation of $100+M in acquisitions. -Delivered positioning presentations and annual report to Board of Directors; presented to major New York ad agencies and large clients including Avon & Dell.-Improved profitability by working with engineering department to understand manufacturing process, cost of materials, and operational improvements, including increased press speeds and in-line finishing capabilities.

Accelerating Sales Force Performance

Executive Program, Consultative Selling

Bachelor Of Science - Bs, Communications-Advertising

Executive Program, Strategic Selling And Large Account Management