Sandy Lien Email & Phone Number

Lindstrom, MN, US

At Epicor, we're here for the hard-working businesses that keep the world turning. They're the companies who make, deliver, and sell the things we all need. They trust Epicor to help them do business better with enterprise resource planning (ERP) solutions.In my role, I set strategic marketing direction and omnichannel campaign strategy, execution and.

Eagan, Minnesota, United States

Note: Further is now HealthEquity. As a leader in medical spending account innovation for over 30 years, Further's goal is simple: make health care easier and more affordable. Our deep bench strength in finance, customer service, and health care has helped to make us one of the country’s top consumer-driven account administrators.The company offers a full.

Greater Minneapolis-St. Paul Area

• Customer engagement/marketing agency focused on the medtech industry – helps companies go-to-market, get-to-approval, move the market or create a new market.
• Collaborated cross-functionally with strategy, account and creative teams to develop and deliver promotional campaigns, marketing materials, training and sales tools for global medical B2B clients using a variety of.
• Developed corporate strategies for products and campaigns, including: value propositions, key messaging, theme development, content audits, audience analysis, and customer nurturing campaigns.
• Created compelling content for websites, push email campaigns, promotional literature, clinical evidence guides, customer interviews, case studies, infographics, and key opinion leader videos.
• Generated content for sales playbooks, training, online microsites, easy-to-use apps and tools, product presentations, objection-handling instruction, key messages, and how-to guides.
• Developed, managed and implemented effective trade show strategies and marketing for B2B clients.

Shoreview, MN

• Worked strategically with C-level executives to develop and execute strategies for large corporate meetings and customer events: leadership meetings, sales conventions, incentive trips, customer conferences, research.
• Managed vendor relationships with web designers, print/design firms, production companies, research organizations, experience experts, authors and speakers, and hospitality entities.
• Managed internal cross-functional teams and corporate event staff, which included training.
• Pioneered the Deluxe Knowledge Exchange, a customer experience educational forum for bankers (with 7,500 members at its peak).
• Developed Deluxe’s customer experience methodology and created a suite of loyalty solutions for financial institutions focused on customer/employee experiences.
• Developed training materials sold to financial institutions on customer experience and loyalty, problem resolution, and energizing team activities

Twin Cities, MN

- Involved from the ground up in the launch of a brand campaign designed to transform Deluxe in the eyes of the banking community. - Designed and launched a website, hosted web seminars and audio conferences, published a quarterly magazine, and produced regional workshops and client events.- As part of the Marketing Communication team, worked on strategic.

St. Paul, MN

- Developed and managed over 35 annual client and employee events, including trade shows, conferences, investor meetings, board meetings and the company-wide sales meeting.- Worked closely with company leaders to develop and evaluate strategic marketing objectives.- Trained and oversaw sales, marketing and support teams to successful execute marketing.

St. Paul, MN

- Oversaw planning, promotion and production of Association events and educational programs, including fundraisers, annual meetings, trade shows, conferences and meetings.- Managed six committees of volunteer leaders to plan and carry out programs.- Supervised event team, including hiring, day-to-day management, prioritization and reviews.- Generated.

Washington DC Metro Area

- Completed rigorous Career Trainee program for professional intelligence officers. Received prestigious award for intelligence excellence by CIA Director William Webster.- Collected intelligence, conducted analysis, and wrote assessments for U.S. policymakers.- Coordinated intelligence with State Deparment, Pentagon and other U.S. agencies.- Received.

Milwaukee, WI