Sandy Loberstein Email & Phone Number

Florida, United States

• Plan, organize, and execute yearly leadership events• Collaborate with internal stakeholders and outside vendors to manage bi-annual Network Meeting for 600-800 attendees, ensuring cohesive communication and logistics, engaging content and sponsorship opportunities• Negotiate with vendors, venues and contractors to manage event needs while staying within budgets up to $500K • Partner with Corporate Sponsors to develop, implement and enhance activations from partner agreements

• Managed conference logistics for clients, creating an engaging experience and adhering to client specifications• Communicated with team members to strategically plan and execute successful events, ensuring impactful meetings, receiving feedback for continual improvement, and quality customer service• Engaged companies in supporting exhibit booth and sponsorship opportunities; coordinating details and communicating between supporters and exhibit services contractor o Increased exhibitor revenue for client by 47% from previous year

• Strategically plan and implement events ranging from 25 – 1500 people, including our Run/Walk Fundraiser, Donor Family Gatherings, Staff Meetings, Company Holiday events, and Partner Dinners, among others• Design and manage marketing plan for events, using social media, digital ads, grassroots efforts, and radio PSAs, to strengthen brand recognition and increase participation• Develop relationships with internal partners to gain organizational support from senior leadership for initiatives• Establish relationships with community partners, such as transplant centers, sports teams and local organizations to gain financial support for events and projects to help increase awareness for organization mission• Research venues, vendors and activities. Negotiate to effectively use program budgets up to $100,000 • Communicate with internal departments and around 150 volunteers for event details and expectations • Create and manage sponsorship packages for events to ensure client success and continued financial support

• Manage on-site experience and provide customer service for luxury suite clients during games and other events

• Managed local grassroots marketing efforts for 110 clubs in Northern CA, Oregon and Washington, such as negotiating participation at community events, ad placements in local publications, and internal club events• Developed processes, tools and best practices for Club Managers to plan in-club and off-site event activations• Communicated corporate marketing initiatives with field staff through weekly conference calls and club visits• Identified regional and local community opportunities for event partnerships and promotions• Created marketing collateral, such as passes, emails, flyers, etc in order to drive guest traffic and memberships • Built and maintained relationships with internal partners, field staff, District Managers and Regional Vice President • Communicated corporate marketing initiatives with field staff through weekly conference calls and club visits

Promoted from Special Events Assistant in 2013• Spearheaded, organized and facilitated all aspects of special events and promotions for corporate clients and fans• Successful implementations include: FanFest, First Pitch Luncheon, Spring Training Trip, Corporate Golf Tournament, and Fan Appreciation Tailgate, among others, ranging from 10 to over 15,000 participants• Managed events from ideation to execution, including managing relationships with vendors, staying within a set budget of up to $100,000, and venue selection, set up and design• Communicated with external vendors, clients and other areas of the organization to effectively plan and implement events and promotions• Partnered with Corporate Sales department to develop and implement elements from sponsor agreements, ranging from in-game promotions to corporate hospitality• Recruited and managed over 200 event volunteers and staff, communicating roles and responsibilities • Supervised the Promotions Crew and Team Mascots, growing team from 4 to 25 members, for community and game day appearances, including hiring, training, scheduling and event management• Collaborated with various departments to identify events for promotions crew participation in order to increase awareness of A’s brand in the community• Promoted mascot program to increase revenue and brand awareness through website, social media and appearances• Organized collection and distribution of promotional items for in-game and outside events• Recruited and secured talent and entertainment acts for various events, pregame and in-game entertainment• Researched and developed new promotional ideas each season to provide a superior fan experience• Managed the A’s Kids Club program including creation of kit, in-game promotions and member eventso Revamped Kids Club program to enhance member experience, which increased membership by 30-50% and generated an increase in revenue each year

• Assisted Marketing Department with all aspects of seasonal operations• Planned and executed elements of promotional events, such as Beach Weekend, Turn Back the Clock Weekend, and Wahoo Women ladies event • Conducted research for promotional elements to enhance fan experience for current and future seasons• Selected talent to perform the National Anthem at Indians home games• Coordinated operations for pre-game ceremony participants, focus groups, and contest winners